Rashmi Gopinath, General Partner at B Capital Group on the current market and the rapid acceleration of digital marketing
Feb 16, 2022•19 min•Season 3Ep. 17
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Episode description
In this conversation with Rashmi Gopinath, General Partner at B Capital Group, she talks about enterprise software trends and industry benchmarks. Hear about some of the metrics that are dipping, the companies that are transitioning from traditional sales to a sales-assist motion, and how Rashmi keeps herself engaged in the industry.
[00:36] B Capital Group
[03:01] Surprises in the last 12 months
[06:09] New low metrics
[11:12] Traditional enterprises trying to be a PLG
[13:02] Transitioning from traditional sales to sales-assist
[16:48] What keeps Rashmi energized, interested, and engaged?
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)
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