Randy Frisch, CMO at Uberflip on how and when to think about category creation
May 04, 2021•26 min•Season 3Ep. 8
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Episode description
Episode Outline
[01:26] Getting into category creation
[02:50] The Uberflip timeline
[05:22] Content marketing in 2012
[10:10] Other category names in the running
[13:23] The early list of must-have next steps
[16:26] The Uberflip Experience
[20:28] Looking to the future
[24:19] Inspiring people
Peter Cresha
Mark McCloud
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