Impartner Software CMO Kerry Desberg talks us through her professional journey and identifying profitable markets
Oct 21, 2020•24 min•Season 2Ep. 23
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Episode description
Episode Outline
[02:00] Kerry’s background
[04:20] How Kerry has overcome challenges and made her company stand out
[08:05] How Kerry pivoted during the COVID-19 pandemic
[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets
[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack
[19:35] Why Kerry thinks the BDR should report to marketing instead of sales
[22:30] How Kerry unwinds
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