Hiten Shah cracks the code to 37 Signals Growth Playbook
Apr 24, 2020•32 min•Season 1Ep. 1
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Episode description
Outline of this Episode
- Content marketing - Hiten talks about the potential customer journey whether it's decisions around purchase or landscape of the product.
- WebTraffic - FYI focuses on content that is specifically aligned with the audience.
- The Audience - Hiten shares his experience on the selection and understanding of your audience.
- Market research - FYI focuses on understanding the customer experience and sentiment analysis.
- Channels - Hiten describes managing them and scoring channels.
- Blog content - Hiten shares the importance of creating the structure and time needed to be put in before seeing results.
Hiten's Inspirations
- Joel Gascoigne (Buffer)
- Nathan Barry (Convertkit)
- Matthew Kobach
- Eric Yuan (Zoom)
- Jason Fried & David Heinemeier Hansson (Basecamp, previously 37Signals)
Connect with Hiten
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