Former CMO of SalesLoft and Seasoned Industry Advisor Details The Sophisticated Ad Programs That Drive Demand Efficiency

In this conversation with Sydney Sloan, Executive-in-Residence at Scale Venture Partners, she talks about ad program sophistication. Today, you’ll hear about stage-appropriate sophistication, leveraging technology and tools, some of the most common timing mistakes, and the impacts of reaching certain levels of sophistication.

Prior to Scale Venture Partners, Sydney’s experience includes as a marketing services event specialist at Nestle SSA, Director of Strategic Customer Marketing & Sales Enablement at Adobe, Senior Director of Customer Experience at Jive Software, CMO at Alfresco, CMO at Salesloft, and Limited Partner at Stage 2 Capital.

[05:06] Building sophistication into programs

[09:25] Leveraging tools and technology

[14:43] Common timing mistakes in adding sophistication

[17:48] The impact of reaching levels of sophistication

[19:41] Saleloft’s motion

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