Hiten Shah cracks the code to 37 Signals Growth Playbook
Outline of this Episode Content marketing - Hiten talks about the potential customer journey whether it's decisions around purchase or landscape of the product. WebTraffic - FYI focuses on content that is specifically aligned with the audience. The Audience - Hiten shares his experience on the selection and understanding of your audience. Market research - FYI focuses on understanding the customer experience and sentiment analysis. Channels - Hiten describes managing them and scoring channels. B...
Apr 24, 2020•32 min•Season 1Ep. 1