Brian Kardon, the legendary valley CMO behind InVision, Eloqua, and Lattice shares his strategy for creating alignment between sales and marketing and building a balance between product-lead growth and traditional operations
Oct 19, 2020•26 min•Season 2Ep. 22
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Episode description
Episode Outline
[00:25] Why you need to be familiar with Product Led Growth
[03:00] How Brian organizes funnels at InVision
[05:20] The importance of harmonizing messaging in improving the user experience
[06:00] How to create a culture of revenue
[12:50] Brian’s thoughts on unification of sales and marketing
[17:50] How to influence existing customers
[19:14] Brian’s inspirations
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