Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing
Dec 02, 2021•21 min•Season 3Ep. 16
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Episode description
Episode Outline
Connect with Chris
[01:26] Chris’s background
[03:23] Thinking through customer journey
[05:19] Chris’s tactical tool chest
[07:35] What’s happening to events?
[12:32] Shifting to sales-assist and PLG
[15:56] Chris’s influential people
[18:45] How does Chris keep his head clear?
Connect with Chris
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)
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