Acclaimed B2B marketing exec, Kasey Byrne, on avoiding marketing traps
May 18, 2020•26 min•Season 1Ep. 7
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Episode description
Episode Outline
[04:39] How Kasey apply big picture thinking into her career
[07:16] The trap most marketers fall into
[10:13] How to judge whether it is math question vs communications question
[12:04] Steps in developing team spirit and energy
[16:34] The process of seizing fabulous opportunity right now
[16:35] Lessons from running large marketing campaigns and listening to contextual cues
[19:22] The importance of running a good referral marketing strategy
[27:04] How Al is like chiropractic for the marketing plan
Kasey’s Inspirations:
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