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Deep Cuts Live

DEEP CUTS LIVE is a series featuring candid conversations and interviews with entrepreneurs and innovators.
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Episodes

THE HARSH REALITY OF THE PREMIUM CIGAR INDUSTRY (feat. Philip Zanghi, Debonaire Cigars)

In this week's Deep Cuts Live, I'm speaking with Philip Zanghi, the mastermind behind Debonaire Cigars and Indian Motorcycle Cigars. In this chat, we talk about his journey in the cigar industry and the realities of running your own premium cigar brand. Philip has been a part of the cigar industry for over 30 years, and let me tell you, he's got some serious knowledge to drop. He founded InterTabac Company back in 1991 and even worked with the legendary Rocky Patel, who became his 50 percent par...

Mar 31, 202356 minSeason 4Ep. 123

A NEW WINE-INSPIRED PREMIUM CIGAR BRAND (feat. Vlada Stojanov, Somm Cigars)

What happens when you love wine and cigars? If you're Valda Stojanov, you take those two passions and create an exciting new premium cigar brand from it. In this all-new Deep Cuts Live with host Antoine Reid, Vlada Stojanov, founder and owner of Somm Cigars, talks about his background in the wine industry and how it eventually led him to world of premium cigars. Learn how Vlad's work with other premium cigar brands prepared him for his own brand and the challenges he had to overcome to create So...

Mar 14, 202358 minEp. 122

THEY CREATED SILICON VALLEY’S FIRST PREMIUM CIGAR BRAND (feat. Casa de Sueños)

Silicon Valley is known for being the tech Mecca of the U.S. but did you know it's the home base for a premium cigar brand as well? In this all-new Deep Cuts Live with host Antoine Reid, special guests Chris Olivares, Kerry Knight, Patrick Diaz, and Ozhen Arsenous from Casa de Sueños shares how a love of cigars brought them together to form their own brand. Learn how they got started in creating their brands, why they chose De Los Reyes as a manufacturing partner and how a shift in focus helped ...

Mar 14, 202352 minSeason 4Ep. 121

HOWARD GUMBS JR. ON WHO REALLY INSPIRED HOWARD G CIGARS

Are you a premium cigar lover looking for a new, exclusive brand to try? Look no further than Howard G Cigars. Founded by Howard Gumbs Jr., this boutique cigar brand is inspired by his love of cigar culture and respect for the artisanship behind the craft. With a collection that offers a variety of intensities of premium aged Nicaraguan tobacco, Howard G Cigars are handcrafted with the finest attention to detail, ensuring a consistent, full, and flavorful smoke every time. Whether you're a seaso...

Mar 06, 202353 minEp. 120

TALKING CIGARS, BLENDING AND NICARAGUA WITH INDIANA ORTEZ

In this latest episode of Deep Cuts Live with host Antoine Reid, Indiana Ortez, the youngest member of the Ortez tobacco family, talks about the launch of her new company, Casa De Ortez. Casa De Ortez celebrates the quality and experience of Nicaragua's oldest tobacco family, providing a vertically integrated approach to cigar production. Indiana's experience in blending and marketing, coupled with the Ortez family's seven decades of experience in tobacco production, delivers a unique and unforg...

Feb 17, 202347 minSeason 4Ep. 119

HE MOVED FROM NYC TO NICARAGUA TO LEARN ABOUT CIGARS (feat. Michael Dounoulis, Astoria Cigar Co.)

In this all-new episode of Deep Cuts Live with host Antoine Reid, guest Michael Dounoulis details his journey from working in the hospitality industry in New York City to learning about the cigar making process in the tobacco fields of Nicaragua. After growing up in Jersey, Michael knew he loved working with people and found his place as a host and general manager in establishments in New Jersey and New York City. When the pandemic shut down his place of employment, he decided to make a big chan...

Feb 03, 202352 minEp. 118

HOW TO BUILD BRAND AWARENESS IN 2023 (feat. Oliver Nivaud, United Cigar Group)

In this latest episode Deep Cuts Live with host Antoine Reid, Oliver Nivaud, director of operations at United Cigar Group, shares how he made the move from hospitality to working with premium cigars. Oliver gives some insight into what some of his retail customers are dealing with right now and why United Cigar Group puts so much focus on brick-and-mortar retailers in a digital age. Also learn more about United Group Group's portfolio and how Oliver and his team approaches pricing. -- Thanks for...

Jan 31, 202349 minEp. 117

Part 2 of our Conversation with Dr. Gaby Kafie from Kafie 1901 Cigars

In part 2 of this conversation with Dr. Gaby Kafie we're given a science lesson in what makes nicotine addictive and what many people get wrong about cigars. Dr. Kafie also reveals why he moved the production of Kafie 1901 cigars from Honduras to La Aurora in the Dominican Republic. In the end, he also shares what his ultimate philosophy is and what keeps him motivated. -- Thanks for listening! Visit my website: https://deepcutslive.com YouTube Channel: https://www.youtube.com/c/DEEPCUTSLIVE Ins...

Jan 17, 202338 minSeason 4Ep. 116

A Conversation with Dr. Gaby Kafie from Kafie 1901 Cigars, PART 1

When Dr. Gaby Kafie learned he could no longer practice medicine due to an ailment, he turned to his other passion for a profession–cigars. How exactly does a doctor get into cigars? Listen to part 1 of this intimate interview with Dr. Kafie where he shares stories of his childhood and what led his family to leave Honduras and relocate in Miami. Learn about the impact his father had on his work ethic and the circumstances that launched his career into the cigar world. -- Thanks for listening! Vi...

Jan 17, 202337 minSeason 4Ep. 116

DREW ESTATE’S JONATHAN DREW - THE LOST (AND NOW FOUND) INTERVIEW

From the vault! Check out this "lost" 2015 interview with Jonathan Drew, founder and president of Drew Estate. Here you'll learn about the origin of one of the cigar industry's most unique and popular brands from one of the men who founded it. Learn about ACID, the cigar brand that started it all and Undercrown, the ultra-premium cigar line created on the factory floor that was totally unplanned for. Jonathan also touches on Barn Smoker, Drew Estate's popular event series and how his company joi...

Dec 01, 202225 minSeason 3Ep. 116

HOW TO MAKE A BRAND LEGIT (feat. Mo Maali, Patina Cigars)

In this episode of Deep Cuts Live with host Antoine Reid, Mo Maali discusses a problem many new businesses face–how do you make your brand or product legitimate in the eyes of the retailer or consumer? In 2014, Mo decided to launch his own premium cigar brand, Patina Cigars. From the start, Mo's biggest challenge has been convincing retailers that his brand is legit and worth carrying. Learn how Mo built his brand and created his cigar blends. Mo also explains why patience is key to every entrep...

Nov 03, 20221 hr 2 minSeason 3Ep. 115

LOSING RELIGION AND FINDING CIGARS (feat. Brandon Oveson, Apostate Cigars)

In this episode of Deep Cuts Live with host Antoine Reid, Brandon Oveson shares how he and his business partner turned a challenging life situation into a unique brand. Brandon and his business partner, Kendrick, were once Mormons but left the religion and were branded apostates, which is someone who renounces a religion, political belief or principle. In search of a community to be a part of, both found cigars to provide them both comfort and a group of people they could relate to. Learn how Br...

Oct 28, 20221 hrEp. 114

WHAT YOU NEED TO KNOW ABOUT LUXURY CIGAR CLUB (feat. Chris Doyle and Ben Rotem)

In this episode of Deep Cuts Live with host Antoine Reid, Chris Doyle and Ben Rotem share the story behind their popular monthly cigar subscription service, Luxury Cigar Club. Learn how they select the cigars for each month's box, why they think it's good for you to smoke cigars you may not be guaranteed to like, and two cigars they've smoked that totally took them by surprise. Watch until the end when they offer advice to any entrepreneur who's just getting started in launching a new product or...

Oct 26, 20221 hr 3 minSeason 3Ep. 113

WHAT YOU NEED TO KNOW ABOUT MY CIGAR PACK (feat. Alexander Berezowski)

In this latest episode of Deep Cuts Live with host Antoine Reid, Alexander Berezowski discusses his company, My Cigar Pack. In the past, the only way a person could buy and learn about cigars was to go into a physical store. Now, Alexander's company is delivering cigars directly to people's mailboxes through an innovative monthly cigar subscription service. Learn how Alexander chooses the cigars for his subscription service and some of the things he's learned about people's preferences for cigar...

Oct 19, 20221 hr 3 minEp. 112

CELEBRATING RENEGADE CIGARS’ 12TH ANNIVERSARY (feat. Brandon Hayes)

In this all-new episode of Deep Cuts Live with host Antoine Reid, Brandon Hayes talks about the 12th anniversary of Richardson, Texas-based cigar lounge and store Renegade Cigars. Learn how Brandon and his staff has built an engaged community within its store, how he chooses the cigars to stock, and why education is the driving force behind much of what makes Renegade Cigars a unique cigar store. Brandon also shares an update on Henderson Ventura and the fire that recently burned down Dominican ...

Sep 28, 20221 hr 3 minSeason 3Ep. 111

WHY THIS RETAILER STARTED HIS OWN CIGAR BRAND (feat. James Agopian, Sinister Cigars)

In this all-new Deep Cuts Live with host Antoine Reid, James Agopian shares his unexpected entry into the cigar world. At the request of a family friend, James started working at a cigar store even though he himself knew very little about cigars. Learn how his experiences as a retailer eventually inspired him to start his own brand, Sinistro Cigars. James talks about his experiences as a new boutique brand and some of his company's latest releases. -- Thanks for listening! Visit my website: http...

Sep 21, 20221 hr 3 minEp. 110

HOW TO FIND A CIGAR YOU WILL LOVE (Dave and Brandon Frakes, Industrial Cigar Co.)

In this all-new Deep Cuts Live with host Antoine Reid, father and son duo Dave and Brandon Frakes from Industrial Cigar Co. give you the information you need to make your next trip to a cigar lounge even better. We oftentimes see cigars described by their wrapper, binder and filler but that's not going to help you find a cigar that fits your palate. Hear their advice for choosing cigars and finding something new to smoke. The Frakes also give advice to other retailers who are struggling to build...

Sep 14, 20221 hr 7 minEp. 109

THE SURPRISING ISSUE THAT WORRIES THESE RETAILERS (Ian & Rebecca Harvey, Smokers Abbey Austin)

In this episode of Deep Cuts Live with host Antoine Reid, Ian and Rebecca Harvey share what it's like to be a tobacconist in 2022. Learn why ventilation is a major concern for them and why they feel more retailers need to be worried about it, too. The Harveys share their experiences with choosing product for their store, managing customer expectations, and dealing with manufacturers. Plus, learn how they've made Smokers Abbey Austin a destination for many cigar enthusiasts. -- Thanks for listeni...

Sep 09, 20221 hr 3 minSeason 3Ep. 108

HOW TO CREATE A LIFESTYLE BRAND (feat. John Peter Laurendi, Peter James Co.)

In this all-new episode of Deep Cuts Live with host Antoine Reid, John Laurendi shares how he turned his cigar hobby into a lifestyle brand, Peter James Co. Learn how John approached building his company and expanding it from its original product category of luxury leather cigar cases to include other cigar accessories and adjacent products such as organic coffee, parfums, sofas and more. John also gives insight into how his company approached launching its very own premium cigar brand, Los Esto...

Sep 07, 20221 hrSeason 3Ep. 107

ALEC CUEVAS (CASA CUEVAS CIGARS) INTERVIEW | The Story Behind the Sangre Nueva Cigar

In Episode 106 of Deep Cuts Live with host Antoine Reid, Alec Cuevas shares the story behind Sangre Nueva, the first cigar he's blended for Casa Cuevas Cigars. Learn how Alec worked with his grandfather to create this special cigar that earned him a lot of buzz and attention at this year's Premium Cigar Association (PCA) trade show. Also, Alec gives his take on cigar marketing today: what factors are keeping new adult smokers from getting into cigars? What role is social media playing in marketi...

Aug 31, 20221 hrEp. 106

A CIGAR BRAND BASED AND MADE IN NEW YORK CITY (feat. Jesus Martinez & David Rivera, Martinez Cigars)

In this episode of Deep Cuts Live with host Antoine Reid, Jesus Martinez shares the story of his family's cigar factory located in New York City's Manhattan borough. Learn how Jesus is carrying on a business that's over 50 years old and how he uses New York City's diversity to inspire his cigar blends for Martinez Cigars. David Rivera also shares how he approaches product development when helping Jesus build Martinez's presence in markets and stores well beyond the Big Apple. Jesus and David bot...

Aug 26, 20221 hr 3 minEp. 105

THE ADVANTAGE OF BEING A BOUTIQUE BRAND (feat. Jerrold Miles & Corey Turner, Nomo Cigars)

In this episode of Deep Cuts Live with host Antoine Reid, Jerrold Miles and Corey Turner explain why being a smaller, independent premium cigar brand is actually an advantage. Learn how these two lawyers set out to create a cigar brand that would appeal to the masses and how their go-to-market method can be used by any business looking to gain traction in a competitive category. In addition to sharing the story of how Nomos Cigars came to be, Jerrold and Corey also explain the importance of prov...

Aug 24, 20221 hr 11 minSeason 3Ep. 104

WHY YOU SHOULD CHASE DREAMS INSTEAD OF MONEY (feat. Rick Rodriguez, West Tampa Tobacco Company)

In this episode of Deep Cuts Live with host Antoine Reid, Rick Rodriguez shares what life is like after leaving his position at General Cigar Company and the CAO cigars brand. When Rick decided it was time for a change, he and a friend decided to launch their own premium cigar brand named West Tampa Tobacco Company. Find out how they got started and the steps they took to find the right manufacturing partner to help them bring their blends to market. Rick also shares his advice to other entrepre...

Aug 23, 20221 hr 5 minSeason 3Ep. 103

HOW TO MAKE A DOCUMENTARY PEOPLE WILL WATCH (feat. Jesse Mariut & Steve Gherebea)

In this episode Deep Cuts Live with host Antoine Reid, Jesse Mariut & Steve Gherebea look back on their documentary, "Hand Rolled: A Film About Cigars." Learn how these two film makers built an entire documentary around a subject they were curious about–cigars–and how they went about finding the right people to interview and include in their documentary's production. Jesse and Steve give insight into their creative process and what they learned about content creation, editing, and how to ask...

Aug 22, 20221 hr 3 minSeason 3Ep. 102

HOW TO GET CREATIVE WITH CIGAR MAKING AND BLENDING (feat. George Rico, Gran Habano Cigars)

In this episode of Deep Cuts Live with host Antoine Reid, George Rico shares how he expresses his creativity through making cigars. George's father worked in the cigar industry and soon after the famed '90s cigar boom, George decided to launch his own boutique cigar brand. He decided early on his brand's unique selling point would be the story behind each blend and the different approach to branding, such as using a flower as inspiration for the Gran Habano's popular Black Dahlia cigar. Learn ho...

Aug 17, 20221 hr 3 minEp. 101

WHY BEING PASSIONATE ABOUT WORK IS A MUST (feat. Leonor Abzaradel, Nova Cigars)

In this episode of Deep Cuts Live with host Antoine Reid, Leonor "Leo" Abzaradel, Platinum Nova Cigars shares her secret to success–what your profession, whatever you do, you have to be passionate. Leo has never let stereotypes or other's opinions stop her from achieving her goals. She's sold wine, she's worked in some of New York City's leading cigar retail stores and lounges and now is the CEO of a premium cigar brand, Platinum Nova Cigars. Learn how she continues to break through the glass ce...

Aug 12, 20221 hr 4 minEp. 100

APPLYING THE BLUE OCEAN STRATEGY TO PREMIUM CIGARS (feat. Lee Marsh, Stolen Throne Cigars)

In Episode 99 of Deep Cuts Live with host Antoine Reid, Lee Marsh shares how his love for premium cigars led him to launch his own brand, Stolen Throne Cigars. Knowing how competitive and overly saturated the premium cigar industry is, Marsh and his business partner opted to do things differently with their boutique brand. Learn how Marsh set his company and its products apart from their competitors by using the blue ocean strategy described by W. Chan Kim and Renée Mauborgne. Also learn how mak...

Aug 10, 20221 hr 4 minSeason 3Ep. 99

AN INTERVIEW WITH LA FLOR DOMINICANA’S LITTO GOMEZ, JR.

In this latest episode of Deep Cuts Live with host Antoine Reid, Litto Gomez, Jr., shares what it's like growing up in the cigar industry. Litto's father is one of the Dominican Republic's well-known cigar makers. Litto talks about growing up in the cigar industry, what made him want to join the family's business and what it was like blending his very first cigar, the La Flor Dominicana Solis. In addition to talking about his father and brother, Litto talks about what life is like as a college s...

Aug 03, 20221 hr 3 minSeason 3Ep. 98

AN INTERVIEW WITH CASA 1910’S MANOLO SANTIAGO, JAMIE BAER AND SERGE BOLLAG

In this latest episode of Deep Cuts Live with host Antoine Reid, guests Manolo Santiago, Jamie Baer and Serge Bollag talk about how they joined forces to launch Casa 1910, a premium cigar brand inspired by the Mexican Revolution with blends that incorporate Mexican tobacco. Hear why they wanted to use their new brand to put Mexico and its tobacco and cigar history on the map and how they brought their brand to market. Learn the mistakes they made as well as the early successes they've achieved. ...

Jul 28, 20221 hr 5 minSeason 3Ep. 97

WHY I SOLD MY BRAND (feat. Matt Booth, Room101)

In this episode of Deep Cuts Live with host Antoine Reid, Matt Booth discusses his cigar brand, Room101, and why he sold it to Scandinavian Tobacco Group (STG). Get insight into why Booth believes this acquisition will level up Room101, the surprising cigar brand he wants to collaborate with and his surprising prediction for the boutique cigar industry going forward. -- Thanks for watching! Website: https://deepcutslive.com YouTube Channel: https://www.youtube.com/c/DEEPCUTSLIVE Instagram: https...

Jul 07, 202258 minSeason 3Ep. 96
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