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Deep Cuts Live

DEEP CUTS LIVE is a series featuring candid conversations and interviews with entrepreneurs and innovators.
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Episodes

HOW TO MARKET A NICHE PRODUCT IN 2022 (feat. Lissette Perez-Carrillo, E.P. Carrillo Cigars)

In this episode of Deep Cuts Live with host Antoine Reid, Lissette Perez-Carrillo shares her story of pursuing a career in law for the purposes of supporting her family's cigar business. Alongside her father, Ernesto Perez-Carrillo, and her brother, Lissette is part of the team behind the award-winning E.P. Carrillo Cigar brand. Learn how Lissette has handled marketing a highly regulated product like a cigar and her tips for others that may find themselves marketing a product that's regulated an...

Jul 01, 20221 hr 2 minSeason 3Ep. 95

HOW TO FIND THE POSITIVE IN LIFE’S NEGATIVE HAPPENINGS (feat. Cynn Coburn, Dissident Cigars)

In this all-new episode of Deep Cuts Live with host Antoine Reid, Cynn Coburn shares how acknowledging and accepting the negative experiences in life made her stronger and a better entrepreneur in the long-term. Learn how Cynn has made a life out of helping people alongside her husband and how a trip to Nicaragua completely changed how she understood and saw life. Cynn also talks about her latest business venture and passion project, Dissident Cigars, and the steps she's taken to grow the brand ...

Jun 29, 20221 hr 3 minSeason 3Ep. 94

TALKING NFTS, PICASSO, CIGARS AND MORE (feat. Tony Gomez, La Flor Dominicana)

In this all-new episode of Deep Cuts Live with host Antoine Reid shares how the opportunity to work with his family's cigar business was so alluring that he decided to put aside his pursuit of screenwriting to give cigars a shot. Learn about Tony's iconic cigar making father, Litto, and how a robbery inspired him to launch his cigar business in the early 1990s. Tony talks about La Flor Dominicana, his father's pandemic ashtray creation, and how his company is about to enter into the NFT business...

Jun 22, 20221 hr 2 minSeason 3Ep. 93

STG ACQUIRES ROOM101 CIGARS! Why this is good news ...

Room101 Cigars, which is celebrating its 13th anniversary in the premium tobacco industry this year, just made headlines with the news that it had been acquired by Scandinavian Tobacco Group! Acquisitions and mergers always get people riled up over fears that their favorite brands and companies will change but here's why I think this may be a win for both Matt Booth and STG in the long run. -- Thanks for listening! Visit website: https://deepcutslive.com YouTube Channel: https://www.youtube.com/...

Jun 15, 20227 min

HOW TO BUILD A BRAND AROUND A COMMUNITY THEME (feat. Brian Schmittdiel & Angelo Fraboni)

In this all-new episode of Deep Cuts Live with host Antoine Reid, entrepreneurs Brian Schmittdiel & Angelo Fraboni share the inspiration behind their premium cigar brand, Founders Cigar Company. Learn how the ideas of community was woven into their brand and how they worked in American themes into their different product lines. Also learn how cigars play a big role in those deployed overseas and how Founders supports the charity Operation: Cigars for Warriors. -- Thanks for watching! Visit u...

Jun 10, 20221 hr 4 minSeason 3Ep. 92

WHY PASSION ALWAYS WINS IN BUSINESS (ft. Bryant and Douglas Bocock, BOCOCK BROTHERS Premium Cigars)

In this latest episode of Deep Cuts Live with host Antoine Reid, Bryant and Douglas Bocock share how they took the love of their birth country, Honduras, and combined it with the American Dream to create their own business and brand, Bocock Brothers Premium Cigars. The Bocock Brothers chat about their passion and how it fuels their success rather than a pursuit of money. Learn how they went about building their business to last and their advice for other entrepreneurs looking to start their busi...

Jun 02, 20221 hr 10 minSeason 3Ep. 91

HOW HE GOT HIS PRODUCT IN FRONT OF JOE ROGAN (Nicholas Melillo, Foundation Cigar Company)

In this latest episode of Deep Cuts Live with host Antoine Reid, Nicholas Melillo explains how he pursued a career in cigars after spending years learning all he could about them. Learn how he got his professional start working in cigar retail, a fateful meeting that led to a big opportunity and how he fell in love with all things Nicaragua. Learn also how Nicholas tapped into his network to land his product in the hands of popular podcast host Joe Rogan.

May 27, 20221 hr 1 minSeason 3Ep. 90

HOW TO BUILD A BRAND FROM SCRATCH (feat. Chris Weber, Veritas Cigars)

In this latest episode of Deep Cuts Live with host Antoine Reid, Chris Weber shares how he and his business partners latched on to an opportunity to build a premium cigar brand after facing obstacles with their publication business. Weber talks about the steps he and his partners took to launch Veritas Cigars, some of the mistakes that were made and what lessons were learned about business and entrepreneurship along the way. -- Thanks for watching! Visit my website: https://deepcutslive.com YouT...

May 26, 20221 hr 3 minSeason 3Ep. 89

RE-INVENTING CIGAR ACCESSORIES (feat. Pierre Jourdan & PABLO RODET, Les Fines Lames)

In this episode of Deep Cuts Live, Pierre Jourdan and Pablo Rodet shared how they joined forces to re-invent cigar accessories for a new generation. Learn how they gave cigar cutters new utility and personality and how they inserted "fun" and fashion into other accessories including bracelets and ashtrays. Pierre and Pablo also explain how finding a good partner can accelerate the growth of your business and product ideas. -- Thanks for watching! Website: https://deepcutslive.com YouTube Channel...

May 26, 20221 hr 2 minSeason 3Ep. 88

HOW TO MAKE YOUR BUSINESS AND CAREER TRULY EPIC (feat. Dean Parsons, Epic Cigars)

In the latest Deep Cuts Live with host Antoine Reid, Dean Parsons shares how sharing a cigar with his real estate clients eventually inspired him to start his own premium cigar company. Learn how his desire to live life to the fullest helped inspire Epic Cigars and some of the advice he received that helped him set his brand apart from others. -- Thanks for watching! Website: https://deepcutslive.com YouTube Channel: https://www.youtube.com/c/DEEPCUTSLIVE Instagram: https://www.instagram.com/dee...

May 26, 20221 hr 2 minSeason 3Ep. 87

AN INTERVIEW WITH HENDRIK ”HENKE” KELNER ON CIGARS, TOBACCO AND LIFE

Back in 2019, Antoine Reid traveled to the Dominican Republic to witness how premium cigars are made and how tobacco is grown. During that trip, he had the opportunity to sit down with Hendrik "Henke" Kelner and his son Klaas to discuss his career in the tobacco industry and to learn how Hendrik Kelner became one of the cigar industry's most respected cigar makers. Enjoy this special "deep cut" interview from the vault!

May 05, 202258 minSeason 3Ep. 87

HE HELPED PUT BOUTIQUE CIGARS ON THE MAP (feat. Pete Johnson, Tatuaje Cigars)

In this episode of Deep Cuts Live with host Antoine Reid, Pete Johnson shares how made the jump from music to the world of cigars. Learn how Pete redefined the world of boutique cigars with his creative approach to marketing and branding, creating a brand around his desire to be different and to create a brand that didn't conform to industry standards. In addition to diving deep into the world of Tatuaje Cigars, Pete shares how he's re-investing in the future of the cigar industry through his ad...

May 05, 20221 hr 5 minSeason 3Ep. 86

HE LEFT SWITZERLAND AND MOVED TO HONDURAS TO MAKE CIGARS (feat. Sébastien Decoppet, Cavalier Cigars)

In this latest episode of Deep Cuts Live with host Antoine Reid, Sébastien Decoppet talks about why he left behind his corporate job and moved from Switzerland to Honduras to learn how to make cigars. Learn how he went from knowing little about tobacco and cigars to owning his own company and being one of the cigar industry's most compelling blenders. Also joining the interview is Brian Motola, who recently joined the company as its sales director and partnered with Sébastien to start a new ciga...

Apr 29, 20221 hr 7 minSeason 3Ep. 85

CHATTING WITH THE FIRST LADIES OF CIGARS (Yvonne and Yvette Rodriguez, Tres Lindas Cubanas Cigars)

In this episode of Deep Cuts Live with host Antoine Reid, twin sister duo Yvonne and Yvette Rodriguez share the story of how they became the first women to launch and own their own cigar brand in the U.S., Tres Lindas Cubanas Cigars. Learn how they got their start and how they were inspired by their Afro-Cuban heritage and created multiple business ventures in an attempt to stay true to themselves and their backgrounds. They also give advice for how other entrepreneurs can start their own busine...

Apr 27, 20221 hr 15 minSeason 3Ep. 84

HOW TO BECOME A SUCCESSFUL SERIAL ENTREPRENEUR (feat. Tony Bellatto, Bellatto Premium Cigars)

In this latest Deep Cuts Live with host Antoine Reid, Tony Bellatto shares his story of entrepreneurship and what inspired him to start so many businesses. Learn how Tony got into the coffee-making business, how he launched his own Rosé wine product, and the steps he took to create his own premium cigar brand. Tony also gives advice to others who are considering launching their own businesses and why you shouldn't be afraid to fail.

Apr 22, 20221 hr 2 minSeason 3Ep. 83

HOW TO BECOME A SOCIAL MEDIA INFLUENCER IN 2022 (feat. Ben Wills, Sisters in Smoke)

In this all new episode of Deep Cuts Live with host Antoine Reid, Ben Wills shares how she built her social media management and curation business centered around premium cigars. Learn what it really takes to become an influencer and how Ben organizes her day and approaches content creation. Ben also discusses her take on the role of women in today's cigar industry.

Apr 21, 20221 hr 8 minSeason 3Ep. 82

MASHING UP TECH WITH CIGARS (feat. Pierre Jebian, HumidifGroup USA)

In this episode of Deep Cuts Live with host Antoine Reid, Pierre Jebian shares how he went from performing on stage as a music artist to leading the creative efforts and U.S. division of HumidifGroup USA. Learn how his company is bringing NFC technology to the very traditional cigar industry and making smart packaging. He also shares some of the other tech-based and creative solutions his company is introducing to other cigar industry projects.

Apr 15, 20221 hr 12 minSeason 3Ep. 81

DO YOU BELIEVE IN MAGIC? (feat. Kevin Nicholas, The Modern Mentalist)

In this all-new episode of Deep Cuts Live with host Antoine Reid, Kevin Nicholas shares his story of intrigue and magic. Learn what steps he took to become a magician and how he became a leading mentalist who's entertained celebrities like Ozzy Osborne. Kevin also shares how you can captivate an audience and what you need to do to wake up happy every day.

Apr 14, 202259 minSeason 3Ep. 80

HOW HE ESCAPED THE DULL 9-TO-5 AND FOUND HIS DREAM JOB (feat. Jon Huber, Crowned Heads)

In this all-new episode of Deep Cuts Live, Jon Huber shares how he escaped the nightmare of a boring 9-to-5 and found his passion in the premium cigar world. Learn how Jon embraced curiosity to drive him to learn more about cigars and how that curiosity led him to CAO and later on to found his own company, Crowned Heads. Jon also shares the many ways he uses Crowned Heads to express his creativity.

Apr 08, 20221 hr 4 minSeason 3Ep. 79

HE LEFT NASA TO GO ALL-IN ON CIGARS (feat. Omar de Frias, Fratello Cigars)

In this latest episode of Deep Cuts Live with host Antoine Reid, Omar de Frias explains why he left behind a career in NASA to go all-in on his premium cigar brand, Fatello Cigars. Learn what the entrepreneurial journey was like for de Frias, how he built brand awareness for his product and how he discovered and embracing his "why."

Apr 08, 20221 hr 4 minSeason 3Ep. 78

HE WENT FROM MAKING SADDLES TO SELLING CIGARS (feat. Pedro Gomez from Drew Estate)

In this latest episode of Deep Cuts Live with host Antoine Reid, Pedro Gomez explains how he went from making saddles in Nicaragua to working for the market disruptors, Drew Estate. Learn how Pedro grasped opportunities as they presented themselves to him. Learn how Pedro learned new skills to become a key member of the Drew Estate team and his advice for others looking to disrupt their respective industries. Pedro also shares news of the revamped Drew Estate Barn Smoker program and details of t...

Apr 01, 20221 hr 9 minSeason 3Ep. 77

HOW TO DISRUPT AN INDUSTRY (feat. Brian Desind, Privada Cigar Club)

In the latest Deep Cuts Live with host Antoine Reid, Brian Desind shares the story how he went from making catchy music to shaking up the cigar industry with the launch of Privada Cigar Club. Learn how this collector of cigars took on traditional methods of marketing and applied what he learned about story telling and branding from the music industry to sell and promote cigars. Towards the end of the interview, he shares two ways anyone can practice "communal commerce."

Mar 30, 20221 hr 12 minSeason 3Ep. 76

FIGURING OUT YOUR WHY (feat. Jonas Santana of Blackbird Cigar Co.)

In this latest episode of Deep Cuts Live with host Antoine Reid, Jonas Santana explains how he turned rejection into a business. Santana explains the steps he took to launch Blackbird Cigar Co. and how taking a more personable approach accelerated his brand's growth. In addition to sharing how he grew his Instagram audience to 17K without buying a single follower, Santana explains why your motivation for a business shouldn't always be profit.

Mar 25, 20221 hr 3 minSeason 3Ep. 75

TALKING CUBA, CIGARS AND FAILING SUCCESSFULLY IN BUSINESS (feat. Jeremy Casdagli, Casdagli Cigars)

In this latest episode of Deep Cuts Live with host Antoine Reid, Jeremy Casdagli shares how he used obstacles and failure to build a successful premium cigar brand with an international presence. Learn how Jeremy tapped into his family's unique history with Cuba and tobacco to build his own brand and what he's learned along the way. Also watch until the end when he offers advice to those looking to sell luxury product.

Mar 23, 20221 hr 5 minSeason 3Ep. 74

WHAT MADE THIS ENTREPRENEUR RECKLESSLY FEARLESS (feat. Alex Spencer, AS Reserve)

In this latest episode of Deep Cuts Live with host Antoine Reid, Alex Perez shares the circumstances and events that led him to quit his 9-5 job and ultimately take a bet on himself. Alex reveals the family ties and history behind The Mansa. He also talks about his entrepreneurial journey and the event that helped him become recklessly fearless.

Mar 18, 20221 hr 5 minSeason 3Ep. 73

HOW HIS FAMILY REBOOTED A HISTORIC DOMINICAN REPUBLIC COMPANY (feat. Enrique Seijas, Matilde Cigars)

In this latest episode of Deep Cuts Live with host Antoine Reid, special guest Enrique Seijas shares the story of his family and how they relaunched a once defunct Dominican Republic cigar brand. Learn how the family made the transition from the corporate world of tobacco to becoming brand owners of a smaller brand. Enrique also provides tips for how he's dealt with his fear of public speaking to become the face of his family's business today.

Mar 16, 20221 hr 8 minSeason 3Ep. 72

HOW TO CREATE A BUSINESS FOR THE NEXT GENERATION (feat. Bradley Rubin, Alec Bradley Cigars

In the latest episode of Deep Cuts Live with host Antoine Reid, Bradley Rubin discusses the motivations of his father that led to the founding of Alec Bradley Cigars. Learn how the Rubin family embraced their heritage and passion to launch a cigar business and how Bradley and his brother are helping to bring in the next generation of customers for their family's business. Bradley also offers tips for how to make a brand appeal to today's diverse customer base.

Mar 11, 20221 hr 5 minSeason 3Ep. 71

HOW HE LAUNCHED A BUSINESS DURING THE PANDEMIC (feat. Michael Herklots, Ferio Tego)

In this latest episode of Deep Cuts Live with host Antoine Reid, Michael Herklots shares how the end of one job convinced him to go for his dream of launching his own business. Learn how he used his network for guidance and manufacturing and what his vision is for the future of Ferio Tego. Herklots also shares what tips he has for anyone out there interested in launching his or her own business today.

Mar 09, 20221 hr 6 minSeason 3Ep. 70

MAKE MORE MISTAKES TO BECOME MORE SUCCESSFUL (feat. Stefan Lampert of Lampert Cigars)

In this latest episode of Deep Cuts Live with host Antoine Reid, Dr. Stefan Lampert shares how the desire to create a product to share with his clients turned into a booming cigar business. Learn how this lawyer approached building his business and what steps he took to expand his business and its product's reach from Europe to the U.S. and other countries. Also, find out why he says it's important for entrepreneurs to make mistakes.

Mar 04, 20221 hr 2 minSeason 3Ep. 69

WHY YOUR BRAND’S STORY MATTERS (feat. Carson Serino, Serino Cigar Co.)

In this latest episode of Deep Cuts Live with host Antoine Reid, Carson Serino talks about his family's premium cigar company, Serino Cigar Co., and how he's brought in a new perspective to this traditional art form. Learn how Carson has leveraged branding and social media to build a following around his company's products. Also learn why your brand's story is the key to setting its products apart from those from a competing company.

Mar 02, 20221 hr 4 minSeason 3Ep. 68
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