HOW TO BUILD A BRAND FROM SCRATCH (feat. Chris Weber, Veritas Cigars)
May 26, 2022•1 hr 3 min•Season 3Ep. 89
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Episode description
In this latest episode of Deep Cuts Live with host Antoine Reid, Chris Weber shares how he and his business partners latched on to an opportunity to build a premium cigar brand after facing obstacles with their publication business. Weber talks about the steps he and his partners took to launch Veritas Cigars, some of the mistakes that were made and what lessons were learned about business and entrepreneurship along the way.
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