Top 10 NPDs: Exploring the regional impact on innovation and shopper choice
Sep 29, 2025•21 min•Season 2Ep. 36
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Episode description
How does where you live shape what you buy? And how do local brands break through to national success? In this episode of Decoding the Shopper, our experts explore the regional nuances of innovation and new product development (NPD) across Scotland, Wales, Ireland, and England.
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