Decoding the Shopper - podcast cover

Decoding the Shopper

Worldpanel by Numeratordecodingtheshopper.buzzsprout.com
A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and Ireland.

Hosted on Acast. See acast.com/privacy for more information.

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Episodes

Bite-sized briefing: Irish Grocery Market Share update 12 January 2026

Irish grocery sales hit record-breaking €1.5bn in festive spending spree. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 28 December 2025. Hosted on Acast. See acast.com/privacy for more information.

Jan 12, 20266 minSeason 2Ep. 45

Bite-sized briefing: GB Grocery Market Share update 6 January 2026

Promotions, premium own label and no alcohol options: inside Britain’s £13.8bn Christmas grocery shop. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 28 December 2025. Hosted on Acast. See acast.com/privacy for more information.

Jan 06, 20263 minSeason 2Ep. 44

Bite-sized briefing: Irish Grocery Market Share update 15 December 2025

Shoppers push Irish grocery sales higher as Christmas demand ramps up. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 30 November 2025. Hosted on Acast. See acast.com/privacy for more information.

Dec 15, 20256 minSeason 2Ep. 43

Bite-sized briefing: GB Grocery Market Share update 9 December 2025

Consumers feeling the pinch but indulging in festive pick me ups. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 30 November 2025. Hosted on Acast. See acast.com/privacy for more information.

Dec 09, 20254 minSeason 2Ep. 42

Bite-sized briefing: Irish Grocery Market Share update 17 November 2025

Irish shoppers get festive early with chocolate boxes and bargains driving grocery sales up 5.5%. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 5 October 2025. Hosted on Acast. See acast.com/privacy for more information.

Nov 17, 20255 minSeason 2Ep. 41

Bite-sized briefing: GB Grocery Market Share update 11 November 2025

Grocery price rises slow as retailers roll out festive deals. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 2 November 2025. Hosted on Acast. See acast.com/privacy for more information.

Nov 11, 20254 minSeason 2Ep. 40

Growth unlocked - strategies and levers to win shoppers and drive loyalty

In this special live episode, recorded at the Alex Hotel, Dublin, Fiona Keenan (Country Lead, Worldpanel by Numerator Ireland ) sits down with Melissa Moore - retail consultant and host of The Retail Tea Break - to unpack the biggest challenges and opportunities shaping the Irish retail landscape. Hosted on Acast. See acast.com/privacy for more information.

Oct 28, 202522 minSeason 2Ep. 39

Bite-sized briefing: Irish Grocery Market Share update 20 October 2025

Irish shoppers spend an additional €67.6m on groceries as golden shopping period approaches. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 5 October 2025. Hosted on Acast. See acast.com/privacy for more information.

Oct 20, 20255 minSeason 2Ep. 38

Bite-sized briefing: GB Grocery Market Share update 14 October 2025

Shoppers struggle to juggle cost, sustainability and health. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 5 October 2025. Hosted on Acast. See acast.com/privacy for more information.

Oct 14, 20253 minSeason 2Ep. 37

Top 10 NPDs: Exploring the regional impact on innovation and shopper choice

How does where you live shape what you buy? And how do local brands break through to national success? In this episode of Decoding the Shopper, our experts explore the regional nuances of innovation and new product development (NPD) across Scotland, Wales, Ireland, and England. Hosted on Acast. See acast.com/privacy for more information.

Sep 29, 202521 minSeason 2Ep. 36

Bite-sized briefing: Irish Grocery Market Share update 22 September 2025

Back-to-school shopping shapes Irish spending as lunchbox staples return to shoppers’ baskets. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 7 September 2025. Hosted on Acast. See acast.com/privacy for more information.

Sep 22, 20255 minSeason 2Ep. 35

Bite-sized briefing: Irish Grocery Market Share update 25 August 2025

Irish consumers enjoy a summer of racing, concerts and festivals to boost alcohol sales by €7.2m. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 10 August 2025. Hosted on Acast. See acast.com/privacy for more information.

Aug 25, 20255 minSeason 2Ep. 33

Bite-sized briefing: GB Grocery Market Share update 19 August 2025

Brands bounce back as consumers swap meals out for little treats at home. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 10 August 2025. Hosted on Acast. See acast.com/privacy for more information.

Aug 19, 20253 minSeason 2Ep. 32

Bite-sized briefing: Irish Grocery Market Share update 28 July 2025

Despite erratic summer weather, Irish shoppers spend an additional €57m on groceries. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 13 July 2025. Hosted on Acast. See acast.com/privacy for more information.

Jul 28, 20255 minSeason 1Ep. 31

Bite-sized briefing: GB Grocery Market Share update 21 July 2025

Annual grocery bills could jump by £275. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 13 July 2025. Hosted on Acast. See acast.com/privacy for more information.

Jul 22, 20253 minSeason 2Ep. 30

Bite-sized briefing: Irish Grocery Market Share update 30 June 2025

Early Summer spending boosts Irish grocery market by an extra €29 million. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 15 June 2025. Hosted on Acast. See acast.com/privacy for more information.

Jun 30, 20256 minSeason 2Ep. 29

Bite-sized briefing: GB Grocery Market Share update 24 June 2025

Consumers shopping little and often as temperatures and prices rise. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 15 June 2025. Hosted on Acast. See acast.com/privacy for more information.

Jun 25, 20253 minSeason 2Ep. 28

Bite-sized briefing: Irish Grocery Market Share update 03 June 2025

Warmer weather in May encourages Irish shoppers to spend an extra €73m on groceries. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 18 May 2025. Hosted on Acast. See acast.com/privacy for more information.

Jun 03, 20256 minSeason 2Ep. 27

Bite-sized briefing: GB Grocery Market Share update 28 May 2025

Health, heat and higher prices shape grocery spend. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 18 May 2025. Hosted on Acast. See acast.com/privacy for more information.

May 28, 20254 minSeason 2Ep. 26

Feeding Insight: How M&S blends quality, value, and analytics

In this episode, Paul Fraser, Director of Advanced Analytics at Worldpanel UK, sits down with Andy Hill, Head of Insights, Loyalty, and Masterbrand at Marks & Spencer. They dive into how M&S balances premium quality with customer value in today’s cost-conscious climate, and explore how advanced analytics, loyalty data, and customer insight shape everything from product ranges to sustainability initiatives. From mushy peas to brain-boosting bowls, discover how M&S uses data to innovat...

May 22, 202512 minSeason 2Ep. 25

Bite-sized briefing: Irish Grocery Market Share update 06 May 2025

Easter eggs tempt Irish shoppers with an extra €15.2m spent on seasonal confectionery. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 20 April 2025. Hosted on Acast. See acast.com/privacy for more information.

May 06, 20256 minSeason 2Ep. 24

Bite-sized briefing: GB Grocery Market Share update 29 April 2025

Easter sales climb as shoppers hunt for value. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 20 April 2025. Hosted on Acast. See acast.com/privacy for more information.

Apr 29, 20254 minSeason 2Ep. 23

Bite-sized briefing: Irish Grocery Market Share update 07 April 2025

Rising prices and late Easter hits spending with slowest market growth rate since 2022. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 23 March 2025. Hosted on Acast. See acast.com/privacy for more information.

Apr 07, 20255 minSeason 2Ep. 22

Bite-sized briefing: GB Grocery Market Share update 1 April 2025

All eyes on price as promotions ramp up. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 23 March 2025. Hosted on Acast. See acast.com/privacy for more information.

Apr 01, 20254 minSeason 2Ep. 21

Bite-sized briefing: Irish Grocery Market Share update 10 March 2025

Ireland’s shoppers share the love to drive grocery sales, but pandemic behaviours remain five years later. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 23 February 2025. Hosted on Acast. See acast.com/privacy for more information.

Mar 10, 20255 minSeason 2Ep. 20

Bite-sized briefing: GB Grocery Market Share update 4 March 2025

Simpler meals, loyalty schemes and online sales: how shopping habits have shifted since Covid. Sally Ball, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 23 February 2025. Hosted on Acast. See acast.com/privacy for more information.

Mar 04, 20254 minSeason 2Ep. 19

The protein boom

Protein is the hottest trend in the dairy aisle, but why has demand skyrocketed in recent years? In this episode, Thomas Hole and Michael Mackenzie from Kantar explore the evolving high-protein category, from its origins in yogurt and drinks to its expansion into cheese, desserts, and even coffee. We give a 360 degree view of the consumer as we dive into who’s buying these products, how the target demographic is shifting, and what’s driving sustained double-digit growth. But with opportunity com...

Feb 27, 202512 minSeason 2Ep. 18

The Future of Food and Health: Gut Microbiomes, GLP-1 Agonists, and Beyond

Join host Jon Firth as he delves into the evolving world of food, health, and consumer behavior with expert guest Chantel. In this forward-looking episode, they explore the emerging battleground of gut health, focusing on the rise of fiber-rich and microbiome-friendly foods, their transition from niche to mainstream, and how consumer preferences are shaping product innovation. Dive deeper into the implications of weight loss drugs like GLP-1 agonists, the challenges of shifting from "5-a-day" to...

Feb 21, 202523 minSeason 1Ep. 17

Making Healthy Choices Stick: Insights for Brands and Consumers

In this episode, Jon chats with Laurie about the challenges of sustaining health-focused habits and what brands can learn from consumers’ New Year resolutions. They discuss why 50% of gym-goers quit by January’s end, the role of small, sustainable changes, and how brands can nudge healthier choices without overwhelming consumers. Laurie highlights fascinating data on trends like Veganuary, rising demand for convenience meals, and shifting grocery basket health scores. Together, they explore: The...

Feb 20, 202522 minSeason 2Ep. 16
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