Decoding the Shopper - podcast cover

Decoding the Shopper

A Kantar Worldpanel podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and Ireland.

Hosted on Acast. See acast.com/privacy for more information.

Episodes

Bite-sized briefing: Irish Grocery Market Share update 06 May 2025

Easter eggs tempt Irish shoppers with an extra €15.2m spent on seasonal confectionery. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 20 April 2025. Hosted on Acast. See acast.com/privacy for more information.

May 06, 20256 minSeason 2Ep. 24

Bite-sized briefing: GB Grocery Market Share update 29 April 2025

Easter sales climb as shoppers hunt for value. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 20 April 2025. Hosted on Acast. See acast.com/privacy for more information.

Apr 29, 20254 minSeason 2Ep. 23

Bite-sized briefing: Irish Grocery Market Share update 07 April 2025

Rising prices and late Easter hits spending with slowest market growth rate since 2022. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 23 March 2025. Hosted on Acast. See acast.com/privacy for more information.

Apr 07, 20255 minSeason 2Ep. 22

Bite-sized briefing: GB Grocery Market Share update 1 April 2025

All eyes on price as promotions ramp up. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 23 March 2025. Hosted on Acast. See acast.com/privacy for more information.

Apr 01, 20254 minSeason 2Ep. 21

Bite-sized briefing: Irish Grocery Market Share update 10 March 2025

Ireland’s shoppers share the love to drive grocery sales, but pandemic behaviours remain five years later. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 23 February 2025. Hosted on Acast. See acast.com/privacy for more information.

Mar 10, 20255 minSeason 2Ep. 20

Bite-sized briefing: GB Grocery Market Share update 4 March 2025

Simpler meals, loyalty schemes and online sales: how shopping habits have shifted since Covid. Sally Ball, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 23 February 2025. Hosted on Acast. See acast.com/privacy for more information.

Mar 04, 20254 minSeason 2Ep. 19

The protein boom

Protein is the hottest trend in the dairy aisle, but why has demand skyrocketed in recent years? In this episode, Thomas Hole and Michael Mackenzie from Kantar explore the evolving high-protein category, from its origins in yogurt and drinks to its expansion into cheese, desserts, and even coffee. We give a 360 degree view of the consumer as we dive into who’s buying these products, how the target demographic is shifting, and what’s driving sustained double-digit growth. But with opportunity com...

Feb 27, 202512 minSeason 2Ep. 18

The Future of Food and Health: Gut Microbiomes, GLP-1 Agonists, and Beyond

Join host Jon Firth as he delves into the evolving world of food, health, and consumer behavior with expert guest Chantel. In this forward-looking episode, they explore the emerging battleground of gut health, focusing on the rise of fiber-rich and microbiome-friendly foods, their transition from niche to mainstream, and how consumer preferences are shaping product innovation. Dive deeper into the implications of weight loss drugs like GLP-1 agonists, the challenges of shifting from "5-a-day" to...

Feb 21, 202523 minSeason 1Ep. 17

Making Healthy Choices Stick: Insights for Brands and Consumers

In this episode, Jon chats with Laurie about the challenges of sustaining health-focused habits and what brands can learn from consumers’ New Year resolutions. They discuss why 50% of gym-goers quit by January’s end, the role of small, sustainable changes, and how brands can nudge healthier choices without overwhelming consumers. Laurie highlights fascinating data on trends like Veganuary, rising demand for convenience meals, and shifting grocery basket health scores. Together, they explore: The...

Feb 20, 202522 minSeason 2Ep. 16

Navigating Health Trends in Consumer Choices

In today's episode, Rich Allen joins us to explore the growing awareness of health-conscious choices and the challenges consumers face in acting on their intentions. From shifting dietary habits to the role of retailers and brands in making health more accessible, we dive into the evolving landscape of food, transparency, and incentives. Tune in as we unpack the trends shaping the future of healthy eating! Hosted on Acast. See acast.com/privacy for more information....

Feb 19, 202520 minSeason 2Ep. 15

Decoding the Shopper: Healthy Futures

Join host Mike Mackenzie from Kantar as he explores the complex intersection of consumer behavior, health, and sustainability. In this episode, recorded at the prestigious Royal College of Physicians in London, Mike is joined by Cathy Capelin from the British Nutrition Foundation to tackle the pressing obesity crisis and its staggering costs to society. Discover: Strategies to align consumer health intentions with everyday choices. The impact of affordability, incentives, and public-private part...

Feb 18, 202513 minSeason 2Ep. 14

Decoding the Shopper: Healthy Futures – Snacks

Join host Paul Fraser, Advanced Analytics Director at Kantar Worldpanel, as he explores insights from the Healthier Futures Forum in London, featuring Max Kibble, Head of Category and Insights at Warp Snacks. From navigating the complexities of healthier snacking and sustainability to balancing taste, accessibility, and affordability, this podcast highlights the data and strategies shaping the future of consumer choices. Hosted on Acast. See acast.com/privacy for more information....

Feb 17, 202510 minSeason 2Ep. 13

Bite-sized briefing: Irish Grocery Market Share update 10 February 2025

Irish grocery sales up 6.5% as Irish shoppers seek out New Year discounts. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 26 January 2025. Hosted on Acast. See acast.com/privacy for more information.

Feb 10, 20254 minSeason 2Ep. 12

Bite-sized briefing: GB Grocery Market Share update 4 February 2025

Healthier choices drive supermarket spending as new year gets underway. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 26 January 2025. Hosted on Acast. See acast.com/privacy for more information.

Feb 04, 20254 minSeason 2Ep. 11

Behind the Seams: The Second-Hand Market

Join Kantar experts Scarlet McNicol and Olivia Kelly as they engage in an insightful conversation about the second-hand market with special guest Jade McSorley, co-founder of LOANHOOD, a circular fashion and sustainable lifestyle service. Discover how consumers can rent or swap clothes to help create a more balanced and sustainable fashion market. Hosted on Acast. See acast.com/privacy for more information....

Jan 15, 202540 minSeason 1Ep. 10

Bite-sized briefing: Irish Grocery Market Share update 13 January 2025

Irish grocery sales hit €1.4 billion over record-breaking festive trading period. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 29 December 2024. Hosted on Acast. See acast.com/privacy for more information.

Jan 13, 20254 minSeason 2Ep. 9

Bite-sized briefing: GB Grocery Market Share update 7 January 2025

Household spending reaches new high as shoppers splash out on premium lines and festive fizz. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 29 December 2024. Hosted on Acast. See acast.com/privacy for more information.

Jan 07, 20254 minSeason 2Ep. 8

Bite-sized briefing: Irish Grocery Market Share update 16 December 2024

Irish grocery sales hit €1.24 billion as shoppers stock up early for Christmas. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 1 December 2024. Hosted on Acast. See acast.com/privacy for more information.

Dec 16, 20244 minSeason 2Ep. 7

Bite-sized briefing: GB Grocery Market Share update 10 December 2024

Premium lines jump as British shoppers stock up for Christmas. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 1 December 2024. Hosted on Acast. See acast.com/privacy for more information.

Dec 10, 20244 minSeason 2Ep. 6

Bite-sized briefing: Irish Grocery Market Share update 18 November 2024

Halloween treats and Christmas staples drive biggest sales month this year for grocers in Ireland. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 3 November 2024. Hosted on Acast. See acast.com/privacy for more information.

Nov 18, 20244 minSeason 2Ep. 5

Bite-sized briefing: GB Grocery Market Share update 3 November 2024

Supermarket sales hit 2024 high as shoppers get ready for Christmas. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 3 November 2024. Hosted on Acast. See acast.com/privacy for more information.

Nov 12, 20244 minSeason 2Ep. 4

Decoding the future for beverages – the panel pt2

In July Kantar held a beverages event and as a part of that we were lucky enough to have experts from Liquid Death, Diageo and Club Soda.   How do consumers find out about these new products, and the rise of controversial digital activity to promote. Hosted on Acast. See acast.com/privacy for more information.

Oct 31, 20248 minSeason 2Ep. 3

Decoding the future for beverages – the panel pt1

Why should alcohol have all the fun. The beverages industry is getting a fresh look. With the widespread growth of low and no alcohol options across the category to provocative water brands like Liquid Death.   In July Kantar held a beverages event and as a part of that we were lucky enough to have experts from Liquid Death, Diageo and Club Soda.   The first part of that discussion talks about the growth potential for low and no alcohol. How we should be approaching marketing and educa...

Oct 24, 202415 minSeason 2Ep. 2

Bite-sized briefing: GB Grocery Market Share update 08 October 2024

Grocery price inflation edges up ahead of autumn budget . Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 29 September 2024. Hosted on Acast. See acast.com/privacy for more information.

Oct 08, 20243 minSeason 2Ep. 1

Decoding the future of seasonality

Niall Gray and Nathalie Deeley decode summer 2024. A fun filled summer full of sporting fixtures, however the weather did not want to play ball. Listen as Niall and Nathalie, discuss how brands and retailers need to become more agile with the constant unpredictable nature of the weather and what trends we saw emerge during the summer months. Hosted on Acast. See acast.com/privacy for more information....

Oct 03, 202416 minSeason 1Ep. 44

Bite-sized briefing: Irish Grocery Market Share update 24 September 2024

Back to school spending boosts September grocery sales in Ireland. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 1 September 2024. Hosted on Acast. See acast.com/privacy for more information.

Sep 24, 20243 minSeason 1Ep. 42

Bite-sized briefing: GB Grocery Market Share update 10 September 2024

Shopping habits shaped by budgeting and back-to-school as Britpop returns. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 1 September 2024. Hosted on Acast. See acast.com/privacy for more information.

Sep 10, 20243 minSeason 1Ep. 41

Decoding the future of brands in fruit and veg

The importance of fruit and veg on our dinner plates has always been a big one. However with inflation falling consumers are looking more to brands. So what does this mean for the produce sector. Hear from our experts across produce, retail and consumption as they delve into this topic. Hosted on Acast. See acast.com/privacy for more information.

Sep 05, 202416 minSeason 1Ep. 40

Decoding the future of spirits in a digital world with Degen Distillery

Sammy Verghese, Co-founder of Degen Distillery joined us at our recent beverages event. Sammy took some time to explain the Degen Distillery mission to build the world’s first lifestyle spirits brand powered by next-gen technology. Hosted on Acast. See acast.com/privacy for more information.

Aug 29, 202410 minSeason 1Ep. 39
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast