Welcome to another interesting and informative episode of Data Gurus! Sima is delighted to have Nihal Advani, the Founder, and CEO of QualSights, joining her today! Nihal has been on an exciting journey since starting his first business. In today’s episode, he shares his story, gets into how he founded and pivoted his business, and talks about what they are doing at QualSights. Nihal’s story Nihal grew up in India and played tennis for the country. At eighteen, he came to the US to study and pla...
Nov 01, 2022•22 min
Sima is happy to have Jim Longo joining her today! Jim is the Chief Strategy Officer and Co-founder of Discuss. Jim has had an amazing career in the research sector! He talks to Sima about his journey, how he got to where he is in his career, and the benefits of digital qualitative research. He also gets into the features they built at Discuss to improve efficiency and direct analysis. Jim’s background Jim got involved in qualitative research early on in his career. He joined Harris Interactive ...
Oct 25, 2022•24 min
Welcome to another engaging and informative episode of Data Gurus! Sima is delighted to have Raj Bains, the CEO and Founder at Prophecy, joining her for today’s show! Raj started Prophecy five years ago and decided to build one big product to get data ready for analytics. He talks to Sima about his business and product and where he fits within the industry. Raj’s background Raj started his professional career in the early 2000s. He started with graphics, worked as a developer, got into power too...
Oct 11, 2022•30 min
Welcome to another interesting and informative episode of Data Gurus! Sima is excited to have Florian Kahlert, the Chief Data, and Innovation Officer at Telmar, joining her on the show today. Florian recently sold his company, Helixa, to Telmar. In this episode, he gets into the benefits of the integration between Helixa and Telmar and discusses competition, data protection, data sharing, and privacy. Florian’s story Florian has been oscillating between data and ad tech, and the research side of...
Oct 04, 2022•27 min
Welcome to another interesting and informative episode of Data Gurus! Sima is excited to bring you the second part of the live discussion between herself and four other industry leaders that took place earlier this year at SampleCon. This episode might give those who did not make it to SampleCon this year an idea of what the conference was like, and hopefully bring a fresh perspective to those who were there. You will hear Sima lead an informal and unscripted discussion with Ryan Barry, Steve Sc...
Sep 20, 2022•17 min
Welcome to another interesting and informative episode of Data Gurus! Sima is excited to bring you part of a live discussion between herself and four other industry leaders that took place earlier this year, at SampleCon. For those who did not get to SampleCon this year, this episode will give you an idea of what it was like. You will hear Sima lead an informal and unscripted discussion with Ryan Barry, Steve Schlesinger, Katie Gross, and Armen Adjemian. They share their strong opinions on vario...
Sep 13, 2022•28 min
Welcome to another engaging and informative episode of Data Gurus! Today, Sima is happy to have Wes Michael, the Founder and President of Rare Patient Voice, joining her! Wes founded Rare Patient Voice in 2013 to give patients and caregivers with rare diseases the opportunity to voice their opinions in research studies. In this episode, he explains what prompted him to start Rare Patient Voice. He also talks about how he has grown the business and what they do. Wes’s story After graduating, Wes ...
Sep 06, 2022•26 min
Welcome to the Data Gurus podcast! Sima has selected some interesting and educative past episodes of Data Gurus for you to enjoy in the last few weeks of August. She will return in September with new guests, fresh content, and a few surprises! Today’s episode is a replay of episode 155 with Lilah Raynor, the Founder, and CEO of Logica Research. In this episode, Lilah talks to Sima about a research project she did with a team from the IDEA Council and discusses an ongoing study she is involved in...
Aug 23, 2022•30 min
Welcome to the Data Gurus podcast! Sima has curated several illuminating and informative past Data Gurus episodes for you to enjoy in the last weeks of August. She will be back again in September with fresh content, new guests, and a few surprises! Today’s episode is a replay of episode 147, in which Sima shared Part 1 of Investing in Research, a panel discussion about agencies from the WiRe (Women in Research) Conference that took place last year. The discussion is hosted by Nikki Lavoie, and e...
Aug 16, 2022•52 min
Welcome to the Data Gurus podcast! Sima has curated a series of interesting and informative past episodes of the podcast for August. She will be back again in September with new guests, fresh content, and a few surprises! Today’s episode is a replay of episode 170 with Adam Jolley, the EVP and General Manager of Americas for Paradigm Sample. In this episode, Adam talks to Sima about how leadership has had to change over the last two years as a result of how the world has changed since the pandem...
Aug 09, 2022•23 min
Welcome to another informative episode of Data Gurus! Sima is excited to have Devora Rogers, Chief Strategy Officer for Alter Agents, joining her today to talk about the book she recently co-authored with Rebecca Brooks, called Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers. Devora’s book In the book, Devora and Rebecca connect their journeys, careers, and their boss’s journeys with their historical perspectives to show people how market research has evolved, why...
Jul 26, 2022•29 min
Welcome to another informative episode of Data Gurus! Sima is excited to have Jason Telner join her on the show today! Jason is a Senior User Researcher within the CIO organization at IBM. His primary purpose is to use various methods to improve the employees’ experience with the apps and tools they use and improve their overall workflow and work experiences. Improving the lives of employees Jason’s role at IBM focuses on improving the employees' lives in terms of their day-to-day productivity, ...
Jul 19, 2022•20 min
Welcome to another fascinating episode of Data Gurus! Sima is happy to have Rick Kelly, the Chief Product Officer of Fuel Cycle, joining her on the show today! In this episode, Rick explains how he got to where he is today and discusses Fuel Cycle’s unique approach of linking with multiple API partners to offer different capabilities for specific communities to utilize and positioning itself as the Salesforce for communities. Bio: Rick is currently the Chief Product Officer at Fuel Cycle, where ...
Jul 12, 2022•29 min
Welcome to today’s illuminating episode of Data Gurus, recorded live at IIEX in Austin, Texas! Sima is happy to have Paul Gaudette, CEO of Dig Insights, joining her to talk about innovation! There are many opportunities for innovation right now. However, founders of companies are concerned about failure because 80% of the 600,000 new products and CPG launched each year fail, and 50% of all new businesses fail by year three. Dig Insights Dig Insights is a consultancy that has been around for twel...
Jun 28, 2022•27 min
Welcome to another informative episode of the Data Gurus Podcast! Sima is excited to have Veena Giridhar Gopal, the Co-founder, and CEO of Salesbeat, joining her on the show today! Salesbeat started in March 2019, and when Covid hit early in 2020, Veena and her partner pivoted the business. About Salesbeat Salesbeat has software that processes many different data points, including sales data from supermarkets and external data points, like weather forecasts, to predict how much a supermarket wil...
Jun 21, 2022•26 min
Welcome to another interesting and informative episode of the Data Gurus Podcast! Sima is happy to have Adam Jolley, the EVP and General Manager of Americas for Paradigm Sample, joining her today to talk about how leadership has changed due to how the world has changed over the last two years. Adam’s background It was a shock for everyone when the pandemic hit. It was also a big shock to Adam’s career because he had quit his thirteen-year job as President of a stable company a few months before....
Jun 14, 2022•23 min
Welcome to another exciting and informative episode of the Data Gurus Podcast! Sima is happy to have Adam Baker and Majeed Saheb-Zadha joining her today. Indico Labs is a data-visualization business and product. They are based in London and have clients across the globe. Majeed is the Founder and CEO, and Adam is the CSO. In this episode, Majeed and Adam talk about their startup journey and discuss the pain points Indico Labs addresses in the marketplace. The pain points addressed by Indico Labs...
Jun 07, 2022•25 min
Welcome to today’s insightful episode of the Data Gurus Podcast! Sima is happy to have Anne Beall, the CEO, and Founder of Beall Research, joining her today! Anne is a research expert and an author. She has been in the market research industry for over twenty-five years. In this episode, she shares her background, talks about her journey in the world of market research, and explains how emotions influence purchasing. Market research Anne got into the market research industry right after graduate...
May 24, 2022•18 min
Welcome to another helpful and informative episode of the Data Gurus Podcast! Sima is excited to have Ed Keller joining her today. Ed is a leading expert in word-of-mouth marketing and social media analytics. He is the Co-founder of Keller Fay Group, the former CEO of Engagement Labs, and the author of the book, The Influentials. Ed is passionate about word-of-mouth marketing because it makes a huge difference! It is critical to how brands grow and how consumers make decisions about products and...
May 17, 2022•16 min
Welcome to another informative and inspiring episode of the Data Gurus Podcast! Sima is excited to have Rob Volpe joining her today. Rob is the CEO of the insights and strategy consultancy, Ignite 360. In this episode, Rob talks about his career path and shares what he did to get to where he is today. He also talks about his book, Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time, and he explains what empathy is all about. Rob’s career path Rob went to Syracuse Unive...
May 10, 2022•32 min
Welcome to another exciting episode of the Data Gurus Podcast! Today, Sima is happy to have Tiama Hanson-Drury, the Chief Product Officer of Minna Technologies, joining her! For Tiama, a product is all about understanding customer pain and solving it in a way that works well for her business. In this episode, she talks about her journey and explains how she discovered her sweet spot and reached the point in her career where she is right now. She also dives into product development, monetizing a ...
May 03, 2022•25 min
Welcome to another captivating episode of the Data Gurus Podcast! Sima is delighted to have Lindsay Zaltman joining her on the show today! Lindsay is Partner and CEO at Olson Zaltman, a world-renowned marketing strategy firm. In this episode, Lindsay shares his background and talks about how he got to where he is currently in his career. He explains the way they work at Olson Zaltman. He also dives into how humans think and experience the world through metaphors and discusses how metaphors can b...
Apr 26, 2022•22 min
Welcome to this inspiring and informative episode of the Data Gurus podcast! Sima is joined today by Bryan Orme, the president and CEO of Sawtooth Software. For more than 30 years, Sawtooth has helped its clients optimize products and pricing and make better business decisions with their conjoint analysis tools. Bryan has won multiple awards in the marketing research field, published over 100 articles and papers on conjoint analysis, and written three books on related subjects. In today’s show, ...
Apr 12, 2022•23 min
Welcome to this informative and inspiring episode of the Data Gurus podcast! In today’s episode, Sima is thrilled to introduce you to Roseanne Luth, CEO and President of Luth Research, based in San Diego. Luth Research is a privately held market research company with over 300 highly trained and dedicated employees. Roseanne’s vision is to advance the research industry to its highest and best potential by establishing the most scientifically valid, internet-based data collection service. Roseanne...
Mar 29, 2022•28 min•Ep. 162
Welcome to another informative and exciting episode of the Data Gurus Podcast! Today, Sima is happy to have Zain Raj, the CEO and Chairman of Shapiro+Raj Agency, joining her! Zain has had a very interesting journey! In this episode, he dives into how he got to where he is today and talks about his company, Shapiro+Raj. He also gets into how we need to shift and adapt to a changing world. How Zain’s journey started Zain graduated in India with an economics and finance degree, intending to become ...
Mar 15, 2022•31 min
Welcome to another exciting episode of the Data Gurus podcast! Sima is happy to have Richard Jackson, the Chairman of the Winning Edge Mindset, joining her on the show today! Richard has spent the last thirty-eight years helping people understand their mindset and shape it to achieve their goals. To change our mindset, we need to think about how we think. Yet very few of us ever do that. In this episode, Richard shares his journey and talks about what he teaches people in his Winning Edge course...
Mar 01, 2022•29 min•Ep. 160
Welcome to the latest interesting and informative episode of the Data Gurus podcast. Today, Sima is happy to have Martin Filz, the CEO of Pureprofile, joining her on the show. In this episode, Martin shares his background and career trajectory. He discusses authentic leadership, explains how to form a passionate, engaged, and efficient execution team, and talks about creating a successful business in the market research industry. He also highlights the importance of the panel and dives into how ...
Feb 15, 2022•34 min
Welcome to another exciting and informative episode of the Data Gurus podcast! Today, Sima is happy to have Camille Nicita, the CEO of Gongos, joining her as her guest for the show. Camille is one of the four founding partners of Gongos. In this episode, Camille shares her early career experiences and the journey she has been on since the founding of Gongos thirty years ago, which culminated in her becoming CEO. She also discusses the step-by-step transformation of Gongos and explains what they ...
Feb 08, 2022•35 min
Welcome to another interesting and informative episode of the Data Gurus podcast! Sima is excited to have Vin DeRobertis, the CEO of Savanta, joining her on the show today! In this episode, Vin shares his career journey and talks about building Savanta. He discusses acquisitions, gives his perspective on the research industry, and talks about the challenges he experienced with doing a UK startup on American soil. Vin’s career journey Vin spent about three years working as a programmer for the NP...
Jan 18, 2022•27 min
Welcome back to another informative episode of the Data Gurus podcast! Today, Sima is happy to have Elys Roberts, the Founder, and CEO of Beesy, joining her on the show. In this episode, Elys discusses his career journey, describes conscious versus non-conscious behavior, and talks about the exciting things they are doing with behavioral science at Beesy. Elys’s background While with Eli Lilly in the UK, Eli joined a leadership program and did several different jobs. They included district sales...
Jan 11, 2022•26 min
