Welcome to another interesting and informative episode of the Data Gurus podcast! Sima is happy to have Lilah Raynor, the Founder, and CEO of Logica Research joining her today! In this episode, Lilah talks about the research project she did with a team from the IDEA Council and the ongoing study she is involved in, called The Future of Money. Lilah’s background Lilah comes from a financial services background. Before founding Logica Research, she managed the research team at Charles Schwab. Foun...
Dec 07, 2021•29 min
Welcome to another exciting and informative episode of the Data Gurus podcast! Sima is happy to have James Norman, the CEO and Founder of Pilotly, joining her today. In this episode, James talks about his varied career and highlights the difficulties he experienced as a person of color, raising investment capital. He also discusses his initiatives to help black founders raise money for their businesses and explains how Pilotly came about and why Pilotly is such an important company for the Unite...
Nov 30, 2021•32 min
Welcome to another fascinating and informative episode of the Data Gurus podcast! Sima is happy to have Jeremy King, the CEO and Founder of Attest, joining her on the show today! In this episode, Jeremy talks about his unique career journey, discusses the genesis of Attest, and explains how Attest helps organizations use their existing data in better ways to make smarter decisions. Jeremy’s journey Jeremy started his career as a scientist. He worked in ecology, genetics, and what is now known as...
Nov 16, 2021•26 min
Welcome to another informative episode of the Data Gurus podcast! Today, Sima is happy to have Singe Deakins joining her on the show. Singe is the London-based CEO and Founder of CitizenMe. In this episode, Singe shares his background and talks about how the ecosystem is changing and shifting data processing out to the edge. He also discusses how Citizen Me is combining economic impact with social value, bringing more civility to the internet, and helping people to manage their data and choose w...
Oct 26, 2021•29 min
Welcome to another exciting and informative episode of the Dara Gurus podcast! Sima is excited to have Katie Gross as her guest for today’s podcast! Katie is the Chief Customer Officer at Suzy. In this episode, Katie discusses her background. She also shares her secret to being a successful woman and talks about what Suzy is doing to help and empower companies. Humble beginnings Katie grew up in Plymouth, England. Her mother wanted Katie and her siblings to have everything she did not have, so s...
Oct 19, 2021•23 min
Welcome to another interesting and informative episode of the Data Gurus Podcast! Today, Sima is happy to have Richard Thornton joining her. Richard used to work at CINT, and he recently founded an advisory services business. In this episode, Richard shares his career journey. He also talks about taking risks, his mindset, and his core beliefs. Stay tuned to hear more! Richard’s journey Richard studied Business and Marketing at university. After that, he joined a business that served hardware an...
Oct 12, 2021
Welcome to another exciting and informative episode of the Data Gurus Podcast! Sima is delighted to have Lisa Wilding Brown, the CEO of Innovate MR, joining her today as her guest for the podcast. In this episode, Lisa talks about her journey to becoming a CEO, building confidence, the importance of role models and culture, and what the future holds for market research. Lisa’s journey Like many others, Lisa had no intention of getting into market research. After accidentally falling into the ind...
Oct 05, 2021•24 min
Welcome to another interesting and informative episode of the Data Gurus Podcast! Sima is excited to have Bob Fawson, the EVP of Business Strategy at Dynata, joining her today. In this episode, Bob and Sima cover several hot topics related to challenges within the industry around data and sampling. Bob Fawson’s background Bob has an academic background. Before getting his Ph.D., he decided to take a break for a while and work. So Bob applied for a sales job at a research company. He enjoyed the ...
Sep 28, 2021
Welcome to another exciting and informative episode of the Data Gurus podcast! Today, Sima shares Part 1 of Investing in Research, a panel discussion about agencies from the recent WIRe (Women in Research) Conference. In this discussion hosted by Nikki Lavoie, experts Sima Vasa, Sherry Fox, and Elaine Riddel talk about one of the prominent myths currently circulating in the insights industry. According to that myth, only tech and SaaS-based companies receive investment funding. The panel of expe...
Sep 21, 2021•52 min
Welcome to another exciting and informative episode of the Data Gurus podcast! Sima is excited to have Ted Pulsifer, the Executive Vice President of Enterprise Solutions at the Schlesinger Group, as her guest for today’s show. In this episode, Ted talks to Sima about his career, his panel discussion at SampleCon, asking the right questions, and incentivizing people to do research surveys. Ted’s career journey Ted’s started his career in the technology space, working for large companies like Gene...
Sep 14, 2021•26 min
Today, Sima is excited to bring you an encore episode in which she has a conversation with Mario Carrasco. Enjoy the show! Multi-cultural research, strategy, and understanding is what Sima and Mario Carrasco, Co-Founder and Principal of ThinkNow Research, chat about on today’s podcast. Mario worked in the early days of digital marketing, building online communities for MSN Latino, and didn’t know what a research panel was until researching it for a job interview for a closer-to-home job. He got ...
Sep 07, 2021•23 min
Sima is excited to share an encore episode she did with Menaka Gopinath, Lead of Social Intelligence and Communities at Ipsos, in which they sit down to discuss the use of social media in social intelligence to help answer business questions. OPPOSITE ENDS OF THE SPECTRUM As the market has matured with social intelligence, there’s a lot of amazing things happening in the social intelligence realm for insights, but it’s not being leveraged as broadly it could be. On the flip side, the people who ...
Aug 31, 2021•29 min
Today, we’re excited to be airing an encore episode of an interview with Vivek Bhaskaran, who is the founder and CEO of QuestionPro. He's here today to share his experience bootstrapping QuestionPro. About Vivek Vivek grew up in India. After completing his primary education there, he left the country and moved to Russia, where he lived from 1995 to 1997. When he left Russia, he moved to the United States, and there, he obtained a Bachelor’s Degree in Computer Science from Brigham Young Universit...
Aug 24, 2021•29 min
Welcome to another informative episode of the Data Gurus podcast! Today, Sima shares the second part of the two-part series related to her recent opening session at SampleCon. The session was titled Future-Proofing Our Industry and covered a range of different topics. For this episode, the focus is on the implications of the capital coming into the industry, user engagement, proving the process of user engagement, and some key lessons learned by the esteemed members of the panel, both personally...
Aug 03, 2021•28 min
Welcome to another informative episode of the Data Gurus podcast! Today, Sima shares the first part of a two-part series she created from the session she moderated at SampleCon, which took place in Los Angeles a few weeks ago. The session was titled Future-Proofing Our Industry and covered topics that included talent topics related to how people will return to work, supply topics, and market dynamics. The panel includes Patrick Comer, the CEO and Founder of Lucid, Bob Fawson, EVP of Business Str...
Jul 27, 2021•25 min•Ep. 141
Welcome to another exciting and informative episode of the Data Gurus podcast! Sima is excited to have Mike Stevens, the Founder of Insight Platforms, as her guest for today’s show. Mike is joining Sima today to talk about his company, Insight Platforms, and discuss the changes happening in the data and insights space. About Insight Platforms Insight Platforms was originated as a directory of platforms for insights, software, and data tools, across the spectrum of market research, UX research, C...
Jul 20, 2021•28 min
Welcome to Part Two of an exciting two-part series on the future of work. Today, Sima continues her conversation with Kelly Monahan, the Thought Leadership Research Principal Director at Accenture Research. In this episode, Kelly and Sima discuss the different models that companies are considering, to bring people back into the office, create hybrid models, or go completely remote. Going back to the traditional model Some employers think they might encourage their employees to go back to the tra...
Jul 06, 2021•21 min•Ep. 139
Welcome to the first part of an exciting two-part series on the future of work. Sima is happy to have Kelly Monahan, the Global Lead Talent Researcher/ Principle Director at Accenture, joining her as the guest for the series. Research on the future of work Accenture took an in-depth look at the future of work. They wanted to understand what people need and feel today. So they went out and looked at more than 9300 global workers across ten different industries and ten different countries to repre...
Jun 29, 2021•21 min•Ep. 138
Welcome to another exciting episode of the Data Gurus podcast! Today, Sima is happy to have Josh Chasin, the Chief Measurability Officer of Videoamp, as her guest for the show. Josh’s career journey Josh is an audience measurement professional in the world of market research. He has specialized in both media research and audience measurement and has always viewed his career as living at the place where research and marketing overlap. His first job was as a number-cruncher at Arbitron while he wa...
Jun 15, 2021•23 min•Ep. 137
Welcome to another exciting episode of the Data Gurus podcast! Today’s episode is a little different. Sima will be focusing on people, or founders, who are considering selling their company. In today’s episode, Sima hosts John Sipala, one of her colleagues at Oberon Securities. John is a Managing Director at Oberon Securities and has more than 25 years of experience in investment banking. The market right now Private equity firms want to be in the market and are looking for companies, so there i...
Jun 08, 2021•30 min
Welcome to another exciting episode of the Data Gurus Podcast! Today, Sima is happy to have Tim Wilson as her guest for the show. Tim is the CEO and Co-Founder of Qutee. Tim’s journey After attaining a legal degree in the UK, Tim went to music school in Hollywood. He later returned to the UK, received some funding for a record label, and ended up touring with bands like Def Leppard and Alice Cooper and releasing some records. In 2009, after gambling with a few commercial projects in the UK, Tim ...
Jun 01, 2021•21 min•Ep. 135
Welcome to another exciting episode of the Data Gurus Podcast! Today, Sima is happy to welcome Anton Umnov, the VP of Consumer Insights and Partnerships at Drop Technologies Inc., as her guest for the show. Anton’s journey to where he is today Anton started working in the consumer insights and data space about ten years ago. He spent a long time at Nielsen Data Analytics, where he had many engagements on the client-side with various experiences across multiple categories. Then, about a year ago,...
May 18, 2021•22 min
In this exciting episode, Sima is excited to have Nitzan Shaer, the CEO, and Co-Founder of Wevo, joining her. Nitzan’s background Wevo is the fourth company that Nitzan has either started or joined early on. He loves the thrill of joining a team of like-minded people in the early days of a new venture. Skype was among the companies that he joined early on, which were all in the space of trying to help consumers solve a big problem. Wevo The context for Wevo got formulated while Nitzan was with S...
May 11, 2021•27 min
Welcome to today’s podcast! In today’s special episode, Sima continues her conversation with Gary Laben, the CEO of Dynata in the second part of the exciting two-part interview. In this episode, Gary and Sima continue with their discussion about the things that influence the size of opportunity within the industry and discuss whether doing things faster will denigrate the research process. They also talk about standardizing the data-collection process, acquisitions, integration, and culture. The...
Apr 27, 2021•28 min
In today’s episode, Sima is happy to welcome you to the podcast, which is the first part of an exciting two-part interview that she did with Gary Laben, the CEO of Dynata. Today, in the first part of the series, Gary talks to Sima about his journey that led to where he is today. He also talks about his general leadership style and the impact Covid-19 has had on him as a leader and on his business. They close the episode with Gary giving a deeper understanding of how he views the landscape and wh...
Apr 20, 2021•20 min
On today’s show, Sima welcomes Mike Page, the Co-founder and Chief Executive of Phebi, as her guest on the podcast. The founding story of Phebi Phebi has been around for a little more than a year and their focus is on the insights industry. Their journey has been around the explosion in voice and voice tech when they saw the whole landscape of how people interact with technology was shifting to voice. That created a wonderful opportunity for insights specialists and researchers. It gave research...
Apr 13, 2021•23 min
In today’s episode, Sima is excited to welcome Gangesh Ganesan, the Founder and CEO of PeerNova, as her guest on the show. This podcast is typically about data and the data ecosystem. Today, however, Gangesh takes us into the area of the financial market. In this episode, he explains the importance of ensuring that data has good quality and is accurate. PeerNova PeerNova is a Silicon Valley-based data company founded by Gangesh Ganesan about five years ago. They have offices in Silicon Valley, S...
Apr 06, 2021•24 min
On today's show, Sima is excited to host a panel of three powerful and well-respected women as her guests. Tiffany Hays is the CEO of FUEL Global. She is and also CEO of The Focus Room. Aryn O’Donnell is the Vice President of Corporate Services of Fieldwork. And Kelli Hammock is Senior Client Solutions Manager at L&E Research. Tiffany, Aryn, and Kelli are all in the qualitative space in which Covid-19 greatly impacted. The impact of Covid-19 on Fieldwork Fieldwork has in-person qualitative r...
Mar 30, 2021•38 min
Today, Sima welcomes Andy Davidson from the Engine Group as her guest. Andy is the Head of Analytics and Data Strategy at Engine. The Engine Group The Engine Group is a full-service marketing services firm specializing in a range of things from insights and analytics to planning and content and distribution. Background Andy has been with the Engine Group for about two years. Before that, he spent twenty-five years in various assignments across research analytics and data science. He worked on th...
Mar 23, 2021•20 min
Sima is excited to welcome Erinn Taylor as her guest for today’s podcast. Erinn is the Executive Vice President of Product and Platform at Canvs AI. He has had a breadth of experience within the field of market research. Some of Erinn’s background Erinn grew up in market research. He worked his way up at several different organizations. About a year ago, he met the founder of Canvs and was intrigued with what he was doing related to text analytics, so he joined Canvs. A great year Canvs had a gr...
Mar 16, 2021•19 min
