David Dixon and Pete Cain join Sima in today’s episode to discuss marketing analytics and econometric modeling. David Dixon is the Managing Partner of Marketscience. Before launching Truesight (now named Marketscience), David was global CEO and managing partner of Ninah Consulting. Pete Cain is the Executive Partner of Marketscience. Prior to the Marketscience merger with Truesight, Peter was the sole founder and CEO of Marketscience, which he established in 2012 with the goal of blending academ...
Apr 29, 2020•27 min
Sima sits down with Melanie Courtright, CEO of Insights Association, to discuss the rapidly changing scene and the diligent work that Melanie’s team is doing in providing additional resources and perspectives on how to deal with the fallout of the Corona Virus and its impact to the industry. Melanie began serving as CEO of the Insights Association on January 1, 2020. Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata. A respected, passionate voi...
Apr 21, 2020•15 min
Andrew Moffatt, Chief Strategy Officer and Partner of OpinionRoute joins Sima today in discussing technology products that help address some of the market research problems that are prevalent today. The market leader in Insights Process Management, OpinionRoute is focused on helping clients succeed in the rapidly evolving market research industry. Headquartered in Cleveland, Ohio, their “made for research” services and technology solutions power authentic insights and create efficiency in the re...
Apr 15, 2020•29 min
On today’s episode, Sima chats with Patrick Comer, CEO of Lucid, LLC, to discuss how COVID-19 has forced everybody to stay at home and how consumer behaviors are changing in the face of this pandemic, as a result. Listen in to hear more about this swiftly-changing scenario! Lucid, LLC, unites buyers and sellers of survey samples in over 90 countries – bridging the divide between global questions and human answers. Every day, millions of questions are answered via Lucid’s programmatic marketplace...
Apr 07, 2020•28 min
Sima is joined today by Steve Wagner, a Senior Marketing Manager, to chat about email hygiene and enhancing data lists. Steve Wagner leads the strategic marketing function for Webbula. He has over 15 years of experience in demand generation, digital marketing, and account-based marketing programs. He's previously led these efforts across several organizations, including Sales Performance International, ShowClix, and Ariba. Isn't Email Dead? Webbula assists with email list hygiene by driving the ...
Mar 31, 2020•16 min
Sima brings you a special episode regarding the current Corona Virus outbreak and addresses questions she’s been receiving on a wide range of topics. She hopes you will find this information helpful! Additionally, Sima would like to extend her sincerest gratitude to all of the healthcare workers and their families out there who are putting their lives on the line for all of us to help our friends and loved ones get better. What Is The Likely Impact Of The Corona Virus For The Market Research Ind...
Mar 25, 2020•4 min
Sima has a special treat for you today, and that’s a conversation from the archives with Eileen Campbell, Co-Founder and Executive Chair for The Reid Campbell Group. She and Sima discuss the insights industry, how her company brings authenticity to chat, and her hopes for the future of the insights. An Exciting Startup The Reid Campbell Group is a holding company. It owns two companies: Rival Technologies and Reach3 Insights. Rival Technologies is an insights tech company, an enterprise-grade pl...
Mar 17, 2020•21 min
Dr. Emmanuel Probst joins Sima in this thought-provoking episode of Data Gurus. Although the subject of today’s show is about marketing, it’s even more so about life and looking at consumers from an elemental level: looking at their needs, their perspectives, and what motivates them. It’s about pushing brands to think about these considerations first, over short-term metrics. This ultimately connects a respective brand to the consumer’s basic wants and needs. Listen in to this conversation where...
Mar 03, 2020•31 min
On today’s episode, Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Vedant Misra, an engineer who is managing the reasoning algorithm team at OpenAI, join Sima to deliberate on AI, looking at its evolution, breaking down some of the terminology, delving into the conceptual themes around AI and how it might impact or help improve data quality. OpenAI is a research laboratory based in San Francisco, California, whose mission is to ensure that artificial genera...
Feb 18, 2020•29 min
In this continuation of a special series on data quality, you’ll hear different perspectives from other industries regarding market research and the analytics industry. This episode, Sima chats with Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Bill Reinstein, who is CEO and CTO of MedData Group. Bill is a seasoned entrepreneur with over 20 years of expertise building interactive media and technology-enabled service organizations. Bill has built MedData Gr...
Feb 11, 2020•27 min
In this special series on data quality, you’ll hear different perspectives from other industries regarding market research and the analytics industry. Today, Sima sits down with Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Anders Ekman, President of V12. Combining Data and Technology to Deliver Marketing Outcomes V12 is a company that combines data and technology to deliver marketing outcomes for clients. V12 originally started life as a data quality soft...
Feb 04, 2020•29 min
In this special series on data quality, you’ll hear different perspectives from other industries regarding market research and the analytics industry. Sima chats with Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Matt Staudt, CEO of Venture Development Center. Bringing Traditional and Alternative Assets to the Marketplace Venture Development Center, started in 1996, is an organization that works in the big data market space, primarily with traditional data...
Jan 22, 2020•29 min
Sima joins some of her peers on a panel discussion as it relates to M&A trends, what’s going on in the industry, and some insights for founders, as they consider their alternatives for the future. In light of the recent acquisitions for staggering amounts of money, such as SAP acquiring Qualtrics for $8B, Tableau being acquired by Salesforce for $17B, and Bain Capital acquiring 60% of Kantar, today’s show will focus on key drivers of investment and M&A activity in market research. Listen...
Jan 14, 2020•40 min
Sima has a special treat in store for today’s show. As Chair of SampleCon, she and the other Board Members have been knee-deep in planning for the 2020 conference to ensure its continued success. She will be chatting with some of the board for a peek as to what’s coming and the importance it holds for each member. For Sima, she loves that there’s no other conference that focuses specifically on online data collection and sampling and she finds that refreshing. Additionally, the conference is a w...
Dec 17, 2019•25 min
Sima and Menaka Gopinath, Lead of Social Intelligence and Communities at Ipsos, sit down to discuss the use of social media in social intelligence to help answer business questions. Opposite Ends of the Spectrum As the market has matured with social intelligence, there’s a lot of amazing things happening in the social intelligence realm for insights, but it’s not being leveraged as broadly it could be. On the flip side, the people who are using social listening tools across the board in marketin...
Dec 10, 2019•28 min
If you’re a Founder or CEO of a company that is looking to scale their business, this episode provides some great insight and advice. Steve August joins Sima on today’s show, which serves as a great refresher course on things that we might already know. Listen in for timely reminders on how to really consider the next steps for your business! Steve is the Founder and CEO of Steve August Coaching. Scaling Businesses in the Market Research Space For more than 15 years, Steve has been in the market...
Nov 26, 2019•28 min
Sima brings something a little different on today’s podcast, and that is her perspective on how we think about and accept new approaches and methodologies in the industry. Believe it or not, words DO matter, as you will soon discover! Something Shiny We’ve all lived through the introduction of new and exciting technology. Our first thoughts are typically along the lines of: “What is that? How do you do that? What are its implications as it relates to something new in the industry?” The success o...
Nov 12, 2019•10 min
On today’s show, Sima introduces Andrea Zurbriggen, the Strategic Sourcing Manager of Escalent, and Katie Egge from Paradigm Sample. Listen in to discover the shades of grey that occur between a client and partner relationship. The Approach Makes the Difference Andrea manages vendors of all types: technology platform, sample supplier, or an executive-level recruiter or moderator. It’s her job to find the right source for each particular type of job that comes up. As a buyer of sample, Andrea app...
Nov 05, 2019•27 min
Charlie Allieri, CEO of Imperium, joins Sima on today’s show to discuss data quality in the market research space. Imperium offers a full suite of solutions, but their goal is to help customers with data quality issues that they’re dealing with. Data quality in the market research space usually aligns with people and machines who are intentionally providing bad data (also known as fraud). A Device Solution RelevantID® is a solution that focuses on the device, ensuring that the device isn’t comin...
Oct 29, 2019•27 min
Multi-cultural research, strategy, and understanding is what Sima and Mario X. Carrasco, Co-Founder and Principal of ThinkNow Research, chat about on today’s podcast. Mario worked in the early days of digital marketing, building online communities for MSN Latino, and didn’t know what a research panel was until researching it for a job interview for a closer-to-home job. He got his start in market research building what became the first national representative panels at Garcia Research. As resear...
Oct 22, 2019•21 min
Kevin Lonnie, CEO of KL Communications, joins Sima in today’s podcast to talk about innovation. Kevin entered Rutgers College of Engineering then decided he didn’t want to be an engineer and switched to Business and Psychology. From there, he took a course in Market Research and realized he’d stumbled on to a profession that involved both disciplines of Business and Psychology. He’s been in Market Research since leaving college and started KL Communications in 1996. Online communities and panels...
Oct 15, 2019•27 min
Mike Bloxham joins Sima in a discussion involving consumer data, consumer behavior, viewer perceptions of video content at an emotional level, and how this is used. Mike is the Senior Vice-President of The Global Media and Entertainment Division at Magid. He is involved in the development of different services and products that get taken out to the market place, and liaison and delivery around different types of projects, such as qualitative, quantitative, development issues, or understanding pe...
Oct 08, 2019•25 min
Sima listens in today as Steve Danziger interviews Vignesh Krishnan and Alex Leger, and their discussion about how technology involves our interactions in data quality and respondents’ experience, and how the technology discussion shapes our agenda going forward. Steve Danziger is Executive Director of Paradigm Innovation Labs, which gives us the marriage of technology and operations, and other avenues throughout the company. Vignesh Krishnan is the CEO and Founder of SampleChain, LLC, a softwar...
Oct 01, 2019•32 min
The President of Geopath, Kym Frank, sits down with Sima Vasa for today’s chat. They discuss the history of Geopath, how they use eye-tracking studies, and location data The Uniqueness of Geopath Geopath is a unique organization founded in 1933, as a joint venture between The Agency Trade Association, The Advertiser Trade Association, and the Out of Home Advertising Association. This organization was founded as the Traffic Audit Bureau for Media Measurement Inc., and rebranded in 2016 as Geopath...
Sep 24, 2019•17 min
CEO and Founder of MindSpark Research International, Nikki Lavoie, joins Sima Vasa today. They discuss the two niches that Nikki has found work really well together for her Paris-based company: 1) international qualitative research and 2) UX research. MindSpark: Born Out of Necessity From a young age, Nikki Lavoie knew she wanted to travel around the world. With a background in market research, both qualitative and quantitative, she accepted a job in Paris but eventually outgrew it, and was read...
Sep 17, 2019•22 min
In this episode, Sima Vasa converses with Chief Evangelist for Quantifind, Malcolm De Leo. He shares with us how Quantifind detects signals to help predict outcomes, how he embraces innovation in his career and how he enforced the philosophy of “Corporate accountable, locally responsible.” Chief Evangelist Malcolm serves as a Chief Evangelist for 20 years now, 5 years of it has been spent with Quantifind. He proudly shares that his main focus is to help the company drive sales through understand...
Sep 10, 2019•21 min
Today’s episode is our second for our two-part series with guest Merrill Dubrow, the President, and CEO of M/A/R/C Research. He shares with us what gets him excited, especially after serving the industry for 25 years. Merrill Dubrow, a thought leader, also gave some relevant advice for industry professionals that is definitely worth listening to. Getting and Staying Excited For someone who has been in the business for 25 years, financial gain is not entirely something to be excited about. He can...
Aug 27, 2019•21 min
Today’s guest is Merrill Dubrow, the President, and CEO of M/A/R/C Research. He shares with us some important industry perspectives on automation and the consultative role of insights companies. This is an episode for industry professionals who wish to stay relevant in this field of work. Six Decades of Excellence Merrill Dubrow has been leading his company towards its 6th decade. He has a passion for building strong relationships and a mission to drive innovation. Through the years, he has witn...
Aug 20, 2019•25 min
Today’s guest, Chief People Officer Nicole Patel joins Sima Vasa to discuss the recruitment process and employee retention at LUCID. Further, she shares the processes they employ within the organization and the culture they promote that is centered on openness and transparency. Nicole and LUCID Lucid was founded in 2010 in New Orleans, Louisiana and currently has offices in New Orleans, Gurgaon, London, New York, and Sydney. Nicole has provided much support to the growing company, as she helped ...
Aug 13, 2019•22 min
Today’s guest entrepreneur Jason Krantz of Strategy Titan joins Sima Vasa to discuss a wealth of information about data analytics and insights in the B2B space. He shares his personal experience in having a balance between technical and business skills. Further, he discusses how these skills helped him navigate the elusive HVAC industry. The Immense Power of Analytics With over 10 years of business analytics, data science, and strategic leadership experience, Jason Krantz recognized the power of...
Jul 30, 2019•24 min
