In today’s episode, Sima Vasa sits with Executive Director of Client Development at Paradigm Sample Katie Sands, together with Sr. Consultant for Sampling at Burke Inc., Brad Franz. Both are considered next-generation of leaders for the market research industry. Together, they discuss perspectives on data collection and shifts in the industry both for clients and the overall market. Next-Gen Leaders As a member of Paradigm Sample, Katie Sands has cultivated a diverse portfolio of accounts—rangin...
Jul 23, 2019•23 min
In today’s episode, Sima Vasa sits with Priscilla McKinney, CEO of LiTTLE Bird Marketing. Together, they talk about her company and their edge in content marketing, some tips on personal branding and her struggles and triumph as an entrepreneur. LiTTLE Bird Marketing Priscilla McKinney has a background in Cultural Anthropology. She finds herself an easy fit in the world of Market Research (MR) because she comes from a social science perspective and she understands the nature of the work, which i...
Jul 09, 2019•30 min
Karen Lynch, Senior Director of Qualitative Insights at InsightsNow Inc. joins us today to talk about PlayFULL Insights™, an innovative approach to qualitative research. Karen was granted the Market Research Disruptive Innovator award for her work which benefits consumers, clients, and fellow researchers. The Rise of Qualitative Data Researchers and marketers want to gain more insights into the patterns and trends behind the figures of quantitative researches. They want to understand why these f...
Jul 02, 2019•22 min
Finn Raben, Director General of ESOMAR, joins us today to confer about how data collection and analysis have shifted to data curation. With huge amounts of data available today, Raben emphasized the importance of providing correct and effective analyses to governments and trade organizations. Commitment To Quality Research ESOMAR is a non-profit organization that was created in Europe in 1947. The company owners recognized that they cannot guarantee the quality and commitment to research during ...
Jun 25, 2019•31 min
In today’s episode, Sima Vasa sits with Tania Yuki, CEO of Shareablee. Together, they talk about what inspired her to create Shareablee and how it helped advertisers, influencers, publishers and brand owners determine share-worthy content. Lawyer Turned Social Media Analyst Tania Yuki tried her luck as an Internet attorney before finding her way to social media analytics. At the moment, she is considered an expert on social media marketing, digital audience measurement, and web analytics, among ...
Jun 18, 2019•25 min
Co-founder and executive chair for Reid Campbell Group Eileen Campbell joins Sima Vasa today. Together, they talk about Eileen’s history and her undying curiosity, passion and hard work that ultimately birthed her tremendous career in the industry. “I think if you're intellectually curious, it's a completely gratifying way to make a living.” - Eileen Campbell Eileen Campbell - Starting Out Early Eileen started in the industry really young when she was still the proverbial starving student in uni...
Jun 11, 2019•20 min
Sima sits down with the co-founder and managing partner of Oberon Securities, Nicole Schmidt. On this episode, they talk about Oberon, investments and the role perseverance plays in earning entrepreneurial success. “It's really 90% perseverance and 5% talent and 5% luck because I think in a way, you make your own opportunities by sticking it out.” - Nicole Schmidt Nicole Schmidt - Backing Up Entrepreneurial Endeavors Armed with her knowledge of what it takes to get a business off the ground, Nic...
Jun 04, 2019•28 min
Today, the CEO and founder of Gazelle Global Anne Brown sits with Sima Vasa. Together, they talk about the company’s beautiful 25 years from its conception to present celebration. Anne Brown - Taking Stock of 25 Years Anne says that this moment is incredibly opportune to take stock and look back where they started. When Gazelle Global was but a fledgling, it was nothing to send a job out to 60 sites—even with the limited power of copiers. After all, her job let her experience a lot of new things...
May 28, 2019•21 min
Today, P2Sample’s Chief Revenue Officer JD Deitch joins Sima Vasa. They have a fascinating conversation about JD’s transition to revenue functions from research and analytics, what has changed within the sample industry over the last ten years, and so much more. “So much of what we do is digital and the effort to try to attract people's attention and get them to do something—whether that is to buy a product or to do a survey—all that happens online and happens at a massive scale.” - JD Deitch JD...
May 21, 2019•25 min
On today’s episode, the Founder and Chief Experience Officer of MESH Experience Fiona Blades sits with Sima Vasa. She shares how she leveraged mobile advertising long before it became mainstream and how experiential marketing is even more relevant today. Fiona Blades - Company Founded on Encounters Fiona founded MESH for the same reason everyone else starts a company. She was working as Planning Director at Claydon Heeley, handling famous brands like Mercedes Benz. Back then, she knew that it wa...
May 14, 2019•24 min
On today’s episode, Sima Vasa sits with Ted McConnell, SVP of Lucid. Together, they talk about his background, how advertising has changed and what marketers need to do to improve targeting. Finding His Way to Marketing Ted spent about the first half of his career in technology communications where he built networks and operating systems. He transitioned into technology development and, when the Internet came along, marketing. From there, he worked as a consultant for lots of data projects with ...
May 07, 2019•30 min
The world’s insight exchange and management platform is evolving with the market research industry. On this first episode of our second season, Richard Thornton and Greg Dunbar join Sima Vasa in a conversation about the changes astride at Cint. A 20-Year-Old Vision Cint is a technology company headquartered in Stockholm. Built 20 years ago to fit into the European market research industry, it has since achieved a global presence. Their platform helps deliver solutions to clients and partners in ...
Apr 30, 2019•30 min
On this episode, fellow market research industry podcaster Jamin Brazil joins Sima Vasa. He shares the story behind his company, Happy Market Research, and his eponymous podcast. Jamin Brazil - Birth of a Mantra Jamin has had the life mantra that sometimes, you just have to laugh. He intentionally injected smiles and laughter into his life during difficult times. This belief stemmed from a study of clinically-depressed individuals. Half were treated with medication and the other half, with a 30-...
Feb 20, 2019•37 min
On today’s episode, co-founder and CMO of Measure Protocol Paul Neto joins Sima Vasa. Together, they talk about the value blockchain plays in today’s market research landscape, and how Measure is promoting fair compensation and usage of consumer data. Paul Neto - Measure on Blockchain in MR There has been a lot of discussions about what blockchain means for the market research industry, and Paul and his team has seen its value. Measure is a blockchain-based protocol or platform that facilitates ...
Feb 05, 2019•26 min
Newly appointed President of EMI Research Solutions Adam Jolley joins Sima Vasa in this episode. He shares his future plans for the company, how the sample industry has changed, and how EMI is going to adapt to these key changes. Adam Jolley - Future of EMI Adam has been with EMI for more than a decade. His take over has been a long time coming, an itch of what’s next. He’s all in, and he wants more not only for his career but for the entire EMI. With this new chapter of his life comes a lot of ...
Jan 30, 2019•22 min
On this episode, CEO and Founder of Kork Robert Wensley joins Sima Vasa. They talk about the company’s conception, its mission, and how Robert is changing the data brokerage landscape with his dedicated team. Robert Wensley - Kork’s Mission Kork is one of the world’s first consumer sourced data brokerage companies. Presently, data brokers are making about 200B in a year off of data. But here’s the catch: They do it without our consent. A lot of data brokers know more about us than our best frien...
Jan 23, 2019•17 min
For 2019’s first episode, Toni Clayton Hine, B2B marketer and former CMO of Xerox Corporation joins Sima Vasa. They discuss what it was like to market one of the most iconic brands in the world at a time when digital technologies were emerging and how data played a big role in defining their marketing agenda. Toni Clayton Hine - Xerox's Marketing Agenda Toni worked at Xerox for five years during a time when a lot of transformation was going on. The company was the prominent brand associated with...
Jan 16, 2019•18 min
On the sixth episode of this Attribution Acceleration round-up series, Lawrence Chan joins Sima Vasa. He talks about location intelligence and how persistent and accurate location data play important roles in market research and attribution. “When you have those types of signals basically dictating whether or not somebody went somewhere, without that persistent context of where someone came from or where they spent time, it becomes really, really good for folks to do meaningful attribution.” - L...
Jan 10, 2019•24 min
For the final episode of this Attribution Accelerator round-up series, Jane Clarke sits with Sima Vasa. They talk about the forum and the deeper focus on the topic of attribution. They also discuss the growth of granular measurement of data across media platforms. Jane Clarke - On CIMM and the Attribution Accelerator Jane is the CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM). She is responsible for developing CIMM’s strategy and vision and overseeing operation...
Dec 22, 2018•16 min
Jeff Greenfield sits with Sima Vasa today for the sixth installment of this Attribution Accelerator round-up series. He shares how marketing mix models differ from multi-touch attribution, as well as how the latter helps marketers play in the modern space. Jeff Greenfield - C3 Metrics and Attribution Jeff is the COO and Co-Founder of C3 metrics. He says that attribution in the way C3 plays it is a convergence of all things coming together. Prior to multi-touch attribution, marketers were stuck w...
Dec 20, 2018•17 min
Christian Bartens of Equifax and Datalicious touches base with Sima Vasa for this fourth episode of the Attribution Accelerator 2018 series. He talks about what Equifax and Datalicious offer to their customers. Together with Sima, he also shares a little more about the topic he tackled for the forum. Christian Bartens - Data-Driven Marketing (DDM) Christian’s company, Datalicious, has been acquired by Equifax of which he is now the Marketing Measurement Leader. “Equifax has a lot of very interes...
Dec 19, 2018•12 min
For the third episode of the Attribution Accelerator 2018 round-up series, Maggie Merklin joins Sima Vasa. She shares a bit about her talk and her company’s key to great relationships with their clients. She also discusses how TV and digital platforms drive success. Maggie Merklin - Analytics Partners and Choice Hotels Maggie is the Executive Vice President at Analytic Partners. They have been working with Choice Hotels for over eight years now. Her talk revolves around how attribution is being ...
Dec 14, 2018•12 min
Abha Dawesar, Marketing Strategy Director at HSBC joins Sima Vasa for this second episode of the Attribution Accelerator 2018 roundup series. She shares what she spoke about at the forum. She also talks about assigning business growth to marketing investment. “A lot of the consumer behaviors might be linked to the things that got them to the gate in the first place.” - Abha Dawesar Abha Dawesar - In-Depth Tracking of Insights Most of the industry ends up getting third-party analytics that often ...
Dec 13, 2018•17 min
For the first episode of Attribution Accelerator 2018 series, Thomas Bauer, Partner at McKinsey & Company joins Sima Vasa. He rounds up some of his realizations from the forum and how marketing has become a true pillar of growth for the industry. “It's never really the analytics that do the job but without the analytics, it's a tough business for a senior marketing executive.” - Thomas Bauer Thomas Bauer - On Attribution Accelerator 2018 Thomas has always seen the Attribution Accelerator as ...
Dec 12, 2018•15 min
Karyn Schoenbart, CEO of NPD Group, joins Sima Vasa today. They talk about the data, insights, leadership and how each of these are shaping up in the near future of NPD and the market research industry. “The best results in the future aren't going to be from consumer surveys or POS retail scanners or receipts. It will be a combination of all of those.” - Karyn Schoenbart Karyn Schoenbart - NPD’s Readiness to Face Changes The NPD Group is one of the top 10 market research companies in the world. ...
Dec 05, 2018•20 min
On today’s episode, Nik Samoylov, founder of Conjoint.ly joins Sima Vasa. Together they talk about how Nik fell into market research and how automation has affected the industry and its methods. “If anything, core research skills like drafting questionnaires will definitely stay in demand.” - Nik Samoylov Nik Samoylov - Choosing Market Research With the marketing and statistics courses he took in college, Nik wanted to pursue a career in market research. For three years after graduation, Nik was...
Nov 28, 2018•18 min
Natasha Stevens is the Executive President of Strategy at GFK North America. On today’s episode, she sits with Sima Vasa to talk about how market research is blossoming as an industry. She also shares how client data drive innovation in present-day endeavors. “It's really striking a balance between staying very committed to what the overall mission is but also having that flexibility and to realize that you're going to have to make changes along the way based on what you're hearing in the market...
Nov 21, 2018•28 min
Barry Jennings handles the central market research team at Microsoft. On today’s episode, he speaks with Sima Vasa about how research is involved in and has evolved at his workplace. “Realistically, the job of delivering impactful insights, that part doesn't change. But we have significant challenges, like the speed of business... data proliferation.” - Barry Jennings Barry Jennings - Market Research Director at Microsoft At Microsoft, Barry and his team focus on endeavors related to the cloud, ...
Nov 14, 2018•19 min
On today’s episode, Patrick Comer joins Sima Vasa. Patrick is the Founder and CEO of Lucid, a software company focused on delivering human answers on a massive scale. Today he shares his thoughts on competition and purpose, and the importance of understanding perspective on data collection. Patrick Comer - The Competitive Landscape for Lucid Everybody always talks about the landscape offered by different companies, along with the competition. But Patrick has always maintained that it doesn’t mat...
Nov 07, 2018•28 min
Ben Harden, partner and leader for Data and Analytics at CapTech Consulting sits with Sima Vasa today. They talk about the importance of data in bridging the gap between businesses and technology. They also discuss data governance and how agile frameworks are managed. Ben Harden - Full Service at CapTech CapTech Consulting is a national firm in the United States with nine offices across the country. In his area, Ben runs the data and analytics practice. Apart from this, the firm also offers thei...
Oct 30, 2018•19 min
