On today’s episode, Betty Adamou sits with Sima Vasa to talk about games as tools for market research. She is the CEO and Founder of Research Through Gaming Ltd and the author of Games and Gamification in Market Research. Betty Adamou - Market Research and Video Games Betty’s passion for Research Through Gaming came about when she started working in the market research industry. She was taken aback by the disparity between the massiveness of the sphere and the poor quality of communication, that...
Oct 23, 2018•23 min
For today’s episode, Senior Business Consultant at Southwest Airlines Isaac Muñoz sits with Sima Vasa. They talk about marrying research and insights and why research is not just an optional element but should be deeply integrated into the marketing process. Isaac Muñoz - Insights at Southwest Airlines Isaac is part of the Customer Insights of the Marketing Team at Southwest Airlines. His job involves doing primary research and then coming back to the company as a consultant. He and his team hav...
Oct 16, 2018•18 min
On today’s episode, Kris Hull and Chris Murphy of Kantar North America joins Sima Vasa. Together, they talk about marketing metric audit protocols, finding the balance between short-term and long-term tracking, and so much more. Kris Hull and Chris Murphy - MASB Accreditation In a recent press release, the market research agency announced its accreditation for the Marketing Accountability Standards Board (MASB). Chris Murphy, Chief Client Officer, says that they perform the marketing metric audi...
Oct 09, 2018•15 min
On today's episode, President of The Opinion Economy Ted Waz sits with Sima Vasa to talk about the rising distributed ledger and blockchain technology. They also touch on how it will affect the way we collect consumer data and the market research sphere as a whole. Ted Waz - On The Opinion Economy The Opinion Economy is a distributed ledger, blockchain-as-a-service (BaaS) company. They focus on unifying conversations between consumers and those who would like to purchase these data. Consumers ar...
Oct 02, 2018•16 min
Ben Smithee is the CEO of The Smithee Group, a digital marketing agency based in New York City. On this episode, he sits with Sima Vasa to talk about what they do, how they do it, and how millennial research has affected the marketing sphere. “I think there’s a new shift… marketing in the moment and not for the moment.” - Ben Smithee Ben Smithee - The Smithee Group’s Pedigree His full-service digital marketing agency focuses a lot on small-medium businesses but still serve large enterprise compa...
Sep 25, 2018•18 min
On this episode, Anese Cavanaugh, CEO of Active Choices, Inc., joins Sima Vasa to talk culture and leadership. Devoted to helping people show up, Anese is an author and is the leading voice on intention, energy and presence. Today she brings to us the story behind her famous IEP Method. “I believe that we each create the culture that we are a part of.” - Anese Cavanaugh Anese Cavanaugh - Contagious Culture After doing work with business leaders and organizations for 15-16 years, Anese wrote the ...
Sep 18, 2018•17 min
Steve Koenig is the Vice President of Research at the Consumer Technology Association (CTA), a US trade association for all consumer tech. Today he joins Sima Vasa to talk about the future of society with the continued rise of consumer tech, automation and AI. “I think it’s safe to say, in 2018, that technology is a mainstay of our society, whether its for work, business, or personal use. That dynamic is only going to just intensify.” - Steve Koenig Steve Koenig - Working at CTA Today, consumer ...
Sep 11, 2018•21 min
Tuomas Syrjänen is Chief AI Officer and Co-Founder of Futurice. Today, he sits with Sima Vasa to talk about emerging data-driven business models. He also discusses the impact of data and AI on culture and practical blockers to data and AI adoption. "We are in the middle of this kind of digital innovation culture shift where we are talking more about agile organizations." - Tuomas Syrjänen Tuomas Syrjänen - A Primer on Futurice Futurice is a 500-employee digital consultation company. They help bi...
Sep 04, 2018•14 min
Ryan Barry is the Chief Revenue Officer at Zappi. In today's episode, he sits with Sima Vasa to talk about Zappi's unique approach to innovation, how a culture of instant gratification is shaking up market research, and the exponential growth of the insights industry. “My worldview of research is it's an industry that should be growing exponentially.” - Ryan Barry Ryan Barry: A History of Zappi Zappi started four years ago when their founders realized the problem with research. People had to pro...
Aug 28, 2018•22 min
Joel Rubinson, founder of Rubinson Partners, Inc., joins former colleague Sima Vasa today. They talk about how digital analytics can be intercepted with the theory of recency to create great strategies. Joel also discusses targeted advertising, and why surveys are important to improve marketing. “There’s a need for survey because you can’t learn everything you want from digital exhaust.” - Joel Rubinson Joel Rubinson - The Persuadables In order to address the struggle of figuring out fragmentati...
Aug 21, 2018•21 min
Allie Bohm is the Policy Counsel at Public Knowledge, a non-profit advocacy organization based in Washington DC. Today, she and Sima Vasa discuss the existing privacy and consumer policies in the United States. Allie Bohm - Policy Work Expert Prior to Public Knowledge, Allie dedicated most of her time at law school. She also spent 7 years at CLU doing policy work. Now, she is working to help promote the freedom of expression, an open internet, and access to affordable communications tools and cr...
Aug 14, 2018•26 min
Ulli Appelbaum is the founder of First the Trousers Then The Shoes, Inc. The consulting firm has been grounded by execution rather than deliverables, resonating with Ulli’s beliefs on strategies and the creative process. Today, he sits with Sima Vasa to talk about the power of extracting insights from data. Ulli Appelbaum - Advertising Ever Since Ulli’s US advertising career started 16 years ago. He has immense fascination and passion for the concept of positioning. Additionally, the knowledge o...
Aug 07, 2018•21 min
Rolfe Swinton is known as the blockchain expert. He joins Sima Vasa in this episode to talk about the potential and applications of this fundamental technology that can change the workings of the market industry. Rolfe Swinton - Promoting Blockchain Insights Rolfe has recently joined GfK where he's taken on a new role as Director of Data Assets. GfK is currently on a mission to reinvent its business and to refocus for the future of the insights industry. He is also the co-founder of IIeX's Accel...
Jul 31, 2018•45 min
Tia Maurer is a Group Scientist at the Procter & Gamble Company. She sits with Sima Vasa to discuss data integrity, statistical significance, surveys and automation, and the shift to behavioral-based research methods. "Your analysis and insights is only as good as your quality of data and rarely is your data file 100% error free." - Tia Maurer Tia Maurer - Seasoned Product Researcher For more than 20 years, Tia has worked closely with Beauty Care products researchers. She specializes in cons...
Jul 24, 2018•23 min
Melissa Sauter and Duncan Lawrence join Sima Vasa to share a bit of history of Market Strategies International (MSI) and Morpace. The two leading market research companies are combining after the acquisition by a private equity firm, STG. In today's episode, they share the separate histories of their companies and the factors leading to the merger. "We're better together. The merger was meant to be." - Duncan Lawrence Duncan Lawrence - History of Morpace Morpace was founded about 40 years ago in...
Jul 17, 2018•45 min
Joe Catling is the Head of Analytics at Relish Research. Today he sits down with Sima Vasa to discuss marrying client or 'big' data to market research data, the challenges of doing so, and the future of advanced statistical or machine learning techniques. “What I think we're going to see is a democratization of a lot of machine learning, big data tools, which can make them more accessible for people.“ - Joe Catling on future perspectives Joe Catling - From Mathematics to Analytics Joe studied ma...
Jul 10, 2018•20 min
Brian Califano is the Co-Founder and Managing Director of AcceleratngCFO. Today he joins Sima Vasa in an episode dedicated to current trends of finance and the role of data in how we budget our financial results and plan for business future. Brian Califano - CFO: A Significant Service AcceleratingCFO offers Chief Financial Officer (CFO) services for small to medium size businesses, specializing in entertainment, media, and technology industries. They assess the needs of their clients and help th...
Jul 03, 2018•18 min
In today's episode, Sima Vasa talks with Roddy Knowles. Roddy is the Director of Product and Innovation Research at Research Now SSI. His leadership runs the machinery that leverages technology to effectively support products. Technology underpins processes by which innovation comes to fruition. This is what Roddy and his team are working to achieve. Technology Behind the Process Today, tech advancements are coupled with ways to make more efficient various research processes. This is seen from d...
Jun 26, 2018•19 min
Simon Chadwick is the Founder and Managing Partner of Cambiar Consulting. He and Sima Vasa discuss the shifts in the research industry and the Gen Z potential in the workplace. How different are they from the Millennials? Tune in. "If we look in the news we are constantly reminded that this is a generation that thinks rather differently ... it's much more about authenticity, much more about show me the evidence." - Simon Chadwick on gen Z’s impact on the industry Market Reseach Industry - Simon ...
Jun 19, 2018•15 min
Hermann Kudlich is a Denmark-based business development partner at LEGO Brand Group. Today, he touches base with Sima Vasa. They talk about how coming up with innovative ways to marry physical and digital experiences can be fun, albeit challenging. Physical Experience in the Digital Age For over nine years, Hermann has worked with product innovation and lean startup methods at LEGO, leading major digital initiatives and product launches. But the times have changed. In this age of advanced techno...
Jun 12, 2018•16 min
Annie Pettit has a masters in data quality and online surveys. She was a certified organizational psychologist with the Ontario government. Annie then moved into the private sector doing research on the research of data quality and it's analytics, social media analytics and now is a freelance researcher advising companies on best research practices and research reports. The Market Researcher - Annie Pettit Annie Pettit will argue that the market researcher has not changed one iota. She defines a...
Jun 05, 2018•23 min
Per Håkansson is the Managing Editor for Inside Blockchain and founder of Makerminds, Inc. On top of these, he’s a TEDx speaker and learning facilitator. He helps entrepreneurs shift their mindset and become more experimental and exploratory in their innovations. Transformation of humanity comes with emerging technologies. Knowing this, Per promotes looking at the change from the perspective of the individual, organization, and society. He’s an advocate of finding humanity in cloud living. Per H...
May 29, 2018•15 min
Laura Chaibi has enjoyed a twenty-year digital career that started when she moved from Canada to UK. She got into digital media measurements and research when the industry was cutting-edge, hence progressing and growing with it. Her career cuts across media, telco, and digital brands like Yahoo, BBC, Orange, AOL, and the Middle East Broadcast Center, which she now works for as the Head of Market Intelligence and Syndicate Digital Data. Laura is CIM qualified and was awarded women of tomorrow sta...
May 22, 2018•26 min
Kristin Luck is a serial entrepreneur turned growth strategist. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014. Currently, she works as a growth strategy consultant specializing in non-traditional sales and marketing strategies, for early and mid-stage companies preparing for global expansion, funding or acquisition. She is consistently ranked as one of the top 100 sales and marketing experts to follow on social media. Today, she talks about gro...
May 15, 2018•19 min
Ray Poynter is the Founder of NewMR.org. He is also the author of several books and chapters about market research, a teacher, blogger, facilitator, presenter, coach, and consultant. Studies have listed him as one of the most influential leaders in the industry. In this episode, he gives an in-depth take on artificial intelligence, GDPR and so much more. Ray Poynter - Market Research Specialist Ray has spent more than 30 years in market research. At NewMR, they focus on innovative methods. They ...
May 09, 2018•26 min
Philip Delvecchio is the Program Director at VentureOut, a business accelerator that works with companies from around the world. What are the market trends and what type of companies are they looking to help grow and scale? Tune in! Philip Delvecchio - VentureOut Global Business Accelerator VentureOut seeks to invest in post-seed companies who want to enter the ecosystem in New York. These companies may come from the United States or from countries abroad. "Maybe whatever you are building up unt...
May 02, 2018•21 min
Dr. Scott McDonald is the President and CEO of Advertising Research Foundation (ARF). Since 1936, they seek to advance the scientific understanding of advertising and marketing. Dr. Scott McDonald - The Science of Marketing For 81 years now, the Advertising Research Foundation serves as a platform for major power centers and functional groups in the advertising industry. Ad agencies, media companies, clients, as well as big social platforms are equally represented at ARF. All bring together and ...
Apr 11, 2018
Vin Vashishta is a data science and machine learning expert and the founder of V-Squared Data Strategy Consulting. He's built the most trusted brand in data science and machine learning around the concepts of simplicity and profitability. Data science is a field that is up and coming. There seems to be a blending of market research, consumer insights and data science. Vin Vashishta - From Gaming to Machine Learning Vin has been in technology for the past twenty-two years and the last eight in da...
Apr 04, 2018
Today, Sima Vasa talks with Mark Kapczynski. Mark leads the retail and restaurant shopping insights at Yodlee. They provide connectivity between fintech companies - financial technology apps - and the data within financial institutions. Becuase of this connection, Yodlee gets to see consumer financial transactions and that translates into shopping behavior. Data Collection From this data, Yodlee can determine how many times do people go to McDonald's, how many times do they buy online or do they...
Mar 28, 2018
John R. Leeman is the co-founding and managing director of True Customer. They provide customer-centered marketing, media, analytics, content, and eCommerce consulting that drives scalable growth. John R. Leeman - From Advertising to CMO John started in the traditional brand and advertising business. He worked in the on major brands such as Campbell Soup and General Mills and Johnson and Johnson. John then moved on to work in digital CRM and media for companies such as Microsoft, Procter and Gam...
Mar 21, 2018
