Dark Mode with John Coyle - podcast cover

Dark Mode with John Coyle

Modern Commercewww.spreaker.com
The "dirty little secrets" nobody else will tell you about growing a social media following, creating content, and building a business.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Zuck vs. Apple Vision Pro, Benchmarking Brez, & More | Whale Informed #003

Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, John and Ethan discuss: 🤖 Mark Zuckerberg vs. Apple Vision Pro 🍫 Creator-led brands (Feastables says goodbye to DTC) 🌿 Benchmarking Brēz + more. Finally, we end the episode with The Johnologue™, where John does a Super Bowl ad retro. ********************************************************************** Chapters 0:00 The Whalies Giveaway 1...

Feb 20, 202444 minEp. 102

I Put Super Bowl Ads Into a Tier List With The Founder of Marketing Millenials

Today I'm putting Super Bowl ads into a tier list with Daniel Murray, the founder of @themarketingmillennials . Daniel actually played college football with Travis and Jason Kelce, so we get into some Kelce bros stories. ==== Timestamps 00:00 Tier List of Super Bowl Ads 01:02 Temu 05:40 Daniel's dream product 09:25 Michael Cera Cerave 13:46 Travis & Jason Kelce Stories 18:28 Kanye Yeezy Store 24:15 Building a 7-Figure Media Company 30:13 Bud Light 36:40 Tips For Getting Over 1 Million Follow...

Feb 16, 20241 hr 1 minEp. 101

The Taylor Swift Industrial Complex, Super Bowl Ads, & More | Whale Informed

Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, in our second episode, John and Ethan discuss: 🥂 The Taylor Swift Industrial Complex™️ 💻 A Browser that Browses... for you? 🏈 Super Bowl ads (note: pre-Super Bowl takes) Followed by an industry CAC quiz & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on the Apple Vision Pro. **************...

Feb 14, 202432 minEp. 100

This is Keeping 99% of People Broke w/Cardinal Mason

Today I'm sitting down with @CardinalMason . He's made multiple millions of dollars at only 24 years old, and he has talked to hundreds of people who currently have very little and are trying to make money. He's identified 4 levels of money. that we'll cover. We also talk about the mindset that keeps people broke. Learn more about your ad choices. Visit megaphone.fm/adchoices...

Feb 09, 202457 minEp. 99

$20 Million as a Legal Drug Dealer w/Nick Shackelford

Today I'm sitting down with Nick Shackelford. Nick is a serial entrepreneur who has five businesses that do multiple millions of dollars in revenue. Today I'm talking about his decision to launch ANOTHER business last year, why he became a legal drug dealer, whether people should focus on multiple things or just one thing, and more. ===Chapters=== 0:00 - A Legal Drug Dealer 02:53 - All of Nick's Businesses 04:40 - Launching Brez 09:12 - Human Optimization Trend 10:58 - Nick's Advantage 13:37 - T...

Feb 01, 20241 hrEp. 98

I'm Giving Away an Apple Vision Pro! + Influencer Incomes Revealed, Tik Tok Shop, Liquid Death Social Media, and Kith Loyalty Program | Whale Informed #2

👉I'm giving someone an Apple Vision Pro Details in the first few min. of the episode. Help me decide of the Apple Vision Pro is gonna be the future or just another flop in the latest episode of Whale Informed. Timestamps: 00:21 - I'm giving away an Apple Vision Pro 00:45 - This week's topics 01:20 - Is Apple Vision Pro the Future or the Next Flop? 08:57 - Influencers Making Shockingly Low Incomes 15:27 - Tik Tok & Social Shopping 26:27 - Liquid Death's Social Strategy 35:00 - Kith Loyalty P...

Jan 30, 202450 min

Mr. Beast Reveals Twitter Video Earnings (Seems Like a Scam), Harley Finkelstein w/Founders of Beis and Glossier, Adult Legos, and More

Today's video is the 5 most interesting things in and around the ecommerce industry this week. *** *** Timestamps: 0:00 - Mr.Beast Revealed Earnings 0:21 - What We're Talking About 01:16 - Mr. Beast x Elon Musk Scam 10:55 - Harley Finkelstein x Beis x Glossier 30:44 - Adult Legos 38:40- Accounting for Ecommerce Profit 44:58 - The (fake?) Pet Trend *** *** Links Referenced: Mr. Beast Tweet Sequence: Full Video: https://x.com/MrBeast/status/1747044525116108854?s=20 Guess How Much It Makes: https:/...

Jan 23, 202452 minEp. 97

He Makes $1 Million/year Making Videos on the Internet . . . With No Following

Today I'm talking to Matthew Gattozzi. He makes videos for direct-to-consumer brands to run on their organic social media channels and in their paid ads. Matthew breaks down how the business works, how he got into it, and what makes great content. === Socials === Follow Matthew: work with Matthew and his team: https://goodostudios.com/ Follow Matthew on Twitter/X: https://twitter.com/MatthewGattozzi Follow John: Follow John on Twitter/X: https://twitter.com/johnjhcoyle Follow John on Instagram: ...

Jan 17, 20241 hr 1 minEp. 96

He Invented a Sport That Over 1 Million People Have Played - The Crossnet Founder Story w/Greg Meade

Want to grow your business? Book a free consulting call with me: https://meetings.hubspot.com/john-coyle/professional-services-call-public === Today's guest is Greg Meade, the Co-Founder of Crossnet . Crossnet does over $10 Million per year in revenue and more than a million people have played it. Today we're getting into: - How he got the idea for Crossnet - Moving to Miami and playing everyday - The influencer strategy that helped them break through - His partnership with YouTuber Danny Duncan...

Jan 10, 202455 minEp. 96

How to Make Money From Organic Social Media With Cardinal Mason

Today's guest, Cardinal Mason, has made nearly $5 Million in two years by just posting on TikTok, Instagram, and Twitter (X). Today we're talking about how to leverage organic social media to drive real cash. We hit on what you should do if you're brand new and have never made a dollar online. We talk about how brands could more effectively use organic social and why most of them don't. Finally we talk about how content creators and people looking to grow an audience around their personal brand ...

Jan 04, 20241 hr 5 minEp. 95

The $2 Billion Truth About Black Friday

Want to grow your business? Book a free consulting call with John: https://meetings.hubspot.com/john-coyle/professional-services-call-public --- Black Friday was "exposed" for being a scam this year by a bunch of social media influencers. But is that legit or are they just doing it for the views? Let's look at the truth with $2 Billion Dollars of REAL data about Black Friday. - Are Black Friday deals really the best deals of the year? - If you have a business, what are the best social media plat...

Dec 21, 202325 minEp. 94

How Sean Cannell Grew Think Media to over 3 Million Subscribers and Multiple Millions in Revenue (Part 2)

Part 2 of my conversation with Sean Cannell. If you haven't listened to part 1, you can do that here: Part 1 Today we're talking about Sean's origin story, and how he grew Think Media from a humble YouTube channel where he posted content to a multiple million dollar media company. Follow our hosts, guests, and sponsors on socials: John: Twitter Instagram YouTube Sean: Think Media YouTube Think Media Podcast on YouTube Think Media Instagram Sean Cannell Instagram Sean Cannell Twitter Learn more a...

Nov 07, 202349 minEp. 93

How To Make $1 Million Per Year on YouTube With The Less Than 10k Subscribers w/Sean Cannel of Think Media (Part 1)

If you have ever tried to post content online on and tried to grow an audience, you've realized something that pretty much everyone who's tried that has realized. . . It's really hard to get people to watch your stuff and to follow you. We're ultimately trying to build an audience so that we can make a side income or potentially even make a full-time income as a creator. So the question is: how much of a following do we need to make the money that we want? That's the exact problem we're tackling...

Nov 03, 202347 minEp. 92

Successful YouTuber and Entrepreneur Reveals What He Would Do If He Had to Start Over

Today's guest is Ed Lawrence. On his YouTube Channel Film Booth he teaches you how to make videos get boat loads of views. And he practices what he preaches. That channel has around 350k subscribers and the videos he posts there regularly get hundreds of thousands if not over a million views. But there's a catch. Ed no longer believes that YouTubers SHOULD be chasing hundreds of thousands of views. In fact, he says that he believes most creators would have a better business, and be happier, with...

Oct 26, 20231 hr 23 minEp. 91

How To Make Every Video Go Viral

Today's guest is Finn McKenty, the Creator Behind the YouTube Channel "Punk Rock MBA" Which has over 500k subscribers. There is something incredibly unique about FInn that makes him one of the top creators on the platform. EVERY VIDEO IS A BANGER I do a lot of creator research, and most YouTubers with 500 thousand subs make plenty of videos that get under 10,000 views. Not Finn. Every single video he makes goes viral. And it's not just on YouTube. He does the same thing on Instagram, Twitch, and...

Oct 19, 20231 hr 40 minEp. 90

If You Only Had One Chance to Go Viral What Would You Do?

Today's guest got cancelled. . . and she did it to herself. Marley Jaxx is a YouTube strategist for business owners. Earlier this year she had 40k subscribers on her on YouTube channel, and she was getting tired of content that was the "same 'ol, same 'ol." So she decided to make something HUGE. Something that was bold and daring, and different. She made what she calls a "docustunt," and we talk about her experience in this episode. Stuff we talked about in the episode: Marley's video about gett...

Oct 11, 202343 minEp. 89

The Improbable Rise of a Favorite American Footwear Brand

Can you guess this househould American Footwear brand by the clues John gives? If not, then you're in for a treat because you probably have yet to hear this incredible story. Buckle up and enjoy the ride! Thanks for listening— Please rate & review! Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 28, 20231 hr 23 minEp. 88

This is Why Marketing Agencies Suck...

Get the skinny on marketing agencies from a couple of agency vets. Thanks for listening— Please rate & review! Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 11, 202350 minEp. 87

Zuck vs. Musk & The OceanGate Tale

We discuss the matchup of Elon Musk and Mark Zuckerberg, then we look into the wild details of the OceanGate story... Please rate & review— Thanks for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 07, 20231 hr 7 minEp. 86

{Feed Drop} From Struggling Creator to Making $2 Million Dollars Per Month Going Live on Tik Tok

Today, we've got a feed drop from John's other show Create What Matters.Check out create what matters on Apple Spotify Or wherever you get your podcasts.====Imagine opening the TikTok app, tapping "go live" and having 200,000 people show up to give you money. That's what happens every single day to the guest on today’s episode. Dappz, like many other creators, spent years trying to build a following and make money creating content wiith little to no success. His breakthrough came when he discove...

Aug 03, 202335 min

Which Platforms Work Best for Content Marketing?

John & Casey discuss which platforms you SHOULD & SHOULD NOT focus on for content marketing efforts.___Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 23, 20231 hr 30 minEp. 85

6 Tips: How to Launch, Grow, and Make Money With a Podcast

We're doing a "launch, grow, scale" episode today, and we're focusing on podcasting (which we think is one of the best mediums for any creator from any platform)--We're giving two of our best tips for launching a new podcast.Don't worry, we won't tell you to "just start." We're giving you some actual real content prompts and ideas to help you get started.We're also giving you tow of our best tips for growing your podcast.Podcasting is one of the hardest mediums to grow. There aren't really any g...

Jun 16, 202355 min

3 Tactics to Test, 2 Trends to Avoid, & 1 Marketing Hot Take

Trends, tips, and tactics for the modern marketer. Topics range from Live Selling to Influencer Seeding.___Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/ Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices...

Jun 14, 202354 minEp. 84

The Banana King

Today John tells us a "you have to see it to believe it" type of story. Casey reacts and asks clarifying questions, but this is not a MOdern Commerce to be missed! Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 12, 20231 hrEp. 83

How to ROI on Customer Communication w/ Noah Rahimzadeh

Welcome back to Modern Commerce where today John & Casey are joined by a real ecommerce expert on the frontlines of customer communication, Noah Rahimzadeh. Noah will share breakthroughs he's discovered that will change the way you handle customer communications forever. Check out Malomo at: https://gomalomo.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

May 19, 20231 hr 2 minEp. 82

How to Raise Your Ecommerce Store's AOV w/ Eric Haim

Follow these quick & easy steps to maximize the Average Order Value of your ecommerce store! Featuring Eric Haim. ___ Today's Sponsors: Increase Ecommerce Average Order Quickly & Easily with ReConvert: https://www.reconvert.io/ Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices...

May 12, 202358 minEp. 81

How B2B Influencers Rise Above the Noise w/ Neal Schaffer

Welcome — On this episode of ModCom, John picks the brain of social media marketing expert Neal Schaffer as they explore the landscape of Influencer marketing particularly in the the B2B space.Checkout Neal's podcast, "Your Digital Marketing Coach with Neal Schaffer" here: https://podcast.nealschaffer.com/ ___Today's Sponsors: Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/ Find out which ads are Shaq, which ones are Kobe, and which ones shoul...

May 08, 20231 hr 7 minEp. 80

How to Make Over 6-Figures as a Creator with Less than 20k followers w/ Sonya Robinson

Today we're talking with Sonya Robinson.Sonya is a creator and influencer with a small, but engaged following of less than 20k across all her platforms. But even with that few followers, she is walking you through how she makes over 6-figures per year as a UGC content creator and creative strategist. ___Today's Sponsors: Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/ Find out which ads are Shack, which ones are Kobe, and which ones should be ...

May 03, 20231 hr 5 min
For the best experience, listen in Metacast app for iOS or Android