There’s one mindset shift that could make or break your launch. And it’s often the difference between just having an idea… and actually executing a launch that brings in life-changing sales. In this week’s episode of Dare to Launch, three of my Launch Coaches – Jolene, Barry, and Julie – break down this shift, so you can see how to turn your idea into a real, paying business. And they should know… Between them, they’ve debriefed hundreds of launches. They’ve seen “under the hood” of many 6, 7, a...
Dec 17, 2024•7 min•Season 3Ep. 37
Everyone’s reaction to their first launch is different… “I made $2,000… and I nearly pooped my pants.” That ^^^ was Jeff Noble’s. In this short clip from Dare to Launch, Chris and I sit down with Jeff, founder of Noble Initiatives – a groundbreaking organization that provides education and support to families affected by fetal alcohol spectrum disorder (FASD). Jeff shares some of the big lessons he’s learned along the way, including how he went from those nervous beginnings to sharing speaking s...
Dec 03, 2024•14 min•Season 3Ep. 36
Chris and I welcome the amazing Elliott Connie back to the podcast this week! Elliott is a world-renowned author, speaker, podcaster, and behavioral therapist with 20 years of clinical experience. His latest book, “Change Your Questions, Change Your Future,” focuses on how we can transform our lives simply by asking the right questions. Elliott has found a direct link between curiosity and success. And it’s not just that successful people are more curious – they know the right questions to ask i...
Nov 26, 2024•51 min•Season 3Ep. 35
In this excerpt from our chat with Will Hamilton, the founder of popular tennis coaching website Fuzzy Yellow Balls, he shares some of the lessons learned from working with tennis pros. He’s been able to shoot exclusive training videos with tennis legends like The Bryan Brothers and Martina Navratilova over the years, and he’s been absolutely amazed by the professionalism and skill with which they operate. These interactions have influenced his work ethic and mindset as an entrepreneur, and he w...
Nov 19, 2024•11 min•Season 3Ep. 29
What’s the secret to selling… without feeling “salesy”? And how do you create something that not only attracts dream clients… but keeps them coming back year after year? In this episode, we dive deep into the mindsets and strategies that have kept Product Launch Formula (PLF) thriving for nearly two decades. Join Chris, Dan, and I as we unpack the guiding philosophy behind PLF’s success. We’ll also share insights we discovered when rebuilding PLF from the ground up, including the key trait you c...
Nov 12, 2024•30 min•Season 3Ep. 28
In this special episode, I finally reveal the big project I’ve been holding back for six months – the BRAND NEW, completely reimagined version of my Product Launch Formula (PLF). This is the biggest evolution in the 19-year history of PLF. And to celebrate Chris and I are taking you behind the scenes of our creation process, from redesigning the program from scratch to adapting it for today’s fast-paced digital world. You’ll learn what it takes to build a truly world-class online course, the sur...
Nov 05, 2024•28 min•Season 3Ep. 27
“Jeff, what if my product is just for fun? What If I teach ice skating courses? Or guitar lessons? How do I sell that service as truly transformational for my clients?” I get this question all the time, and it’s one of my favorites. In this clip from our Launch Masterclass Q&A earlier this year, I offer my two cents. Lots of folks worry that marketing “fun” is a lot more difficult than marketing professional success courses or, say, physical health products. But in my opinion, that line of l...
Oct 29, 2024•13 min•Season 3Ep. 26
What seems like a crazy idea could revolutionize your industry and become the norm. For instance, when Michael Maidens’ team was tasked with marketing an exciting new documentary, he floated a revolutionary idea to the room: What if we premiered it online for 10 days… for free? That was the germ of the hugely successful marketing campaign behind “Hungry for Change.” And all these years later, dozens of documentaries have followed suit. In this excerpt from our conversation with Michael, he walks...
Oct 22, 2024•9 min•Season 3Ep. 25
In this excerpt from our episode about the potential U.S. TikTok ban, Chris and I dive into what I think is one of the most common pitfalls of online entrepreneurship. Many content creators and online coaches out there rely solely on platforms like TikTok and Instagram to support their businesses. And with a potential TikTok ban looming, we have to remember that these platforms are ultimately out of our control. Even if TikTok doesn’t end up going away, you never know what kind of algorithm chan...
Oct 15, 2024•12 min•Season 3Ep. 24
Join Chris and me in welcoming Corey Poirier to the show this week! Corey is an author, multiple-time TEDx speaker, and seasoned interviewer with over 7500 interviews under his belt. He’s talked to acclaimed authors like Deepak Chopra and Zig Ziglar, motivational speakers like Lisa Nichols and Gary V, and eclectic celebrities like Tommy Chong and Stedman Graham. The goal of his work is to understand the secrets of these influential leaders and share them with the world, through his own books and...
Oct 08, 2024•58 min•Season 3Ep. 23
This is an important clip from our interview with Mike Michalowicz, an expert on building unstoppable teams. We dive deep into one of his core passions: supporting employee dreams. Mike reveals a crucial insight from his career – the more you understand and support your employees’ personal goals, the more effective they become in their roles. He warns against assuming that everyone sees their job at your company as their dream job. Often, your business is a stepping stone on their personal journ...
Oct 01, 2024•12 min•Season 3Ep. 22
On this week’s special episode of Dare to Launch, we’re sharing a live Q&A session from this year’s Launch Masterclass. The Launch Masterclass is my biggest launch of the year…we don’t hold anything back. In fact, it’s my best FREE launch training. (My best launch training is my Product Launch Formula Coaching Program.). The Launch Masterclass is a mixture of recorded video lessons, live Q&A sessions, and special bonus content. These Q&A sessions are one of the most crucial component...
Sep 24, 2024•58 min•Season 3Ep. 21
Join Chris and me in welcoming Annie Hyman Pratt to the show this week! As the CEO of The Coffee Bean & Tea Leaf, she grew the company from a small family business into an international brand, overseeing its high-value sale. Today Annie is the founder of Leading Edge Teams, one of the top leadership and team development consulting firms in the world. She has also been a member of my Platinum Plus Mastermind for years, and I’ve brought her on board time and time again to improve the way my te...
Sep 17, 2024•1 hr 11 min•Season 3Ep. 20
Join Chris and I in welcoming Olivier Roland to the show this week. A blogger, author, and longtime member of our Platinum Plus Mastermind, Olivier is something of an entrepreneur’s entrepreneur. After becoming obsessed with business books in his early years, he started a blog devoted to sharing all of the knowledge he was taking in. And later, he started a coaching business specifically for entrepreneurs, helping them optimize workflows and effectively delegate tasks. One of his greatest accomp...
Sep 10, 2024•1 hr 12 min•Season 3Ep. 19
I lost my first business in the blink of an eye. And in this episode, I’m sharing that story. As some folks may know, I used to publish a premium newsletter for stock market investors in the late ’90s and early 2000s. I gradually built up a loyal following of over 800 people, pulling in hundreds of thousands in annual subscriptions. But the business relationship I had with my partner at the time just wasn’t a great fit, and poor communication slowly eroded our dynamic. One Monday, I got a phone ...
Sep 03, 2024•34 min•Season 3Ep. 18
Join your hosts Jeff Walker and Chris Saunders in welcoming Jeff Noble to the podcast this week! Jeff is the founder of Noble Initiatives, which provides education and support to families affected by fetal alcohol spectrum disorder (FASD). Through his online training, in-person sessions, and consultations, Jeff spreads the word about the underdiscussed spectrum of FASD and helps families provide better care for their loved ones. Jeff knows his stuff, but as he mentions in today’s chat, he doesn’...
Aug 27, 2024•1 hr 7 min•Season 3Ep. 17
On today’s bonus episode of Dare to Launch, we wanted to give you folks a special sneak peek into this year’s Launch MasterclassTM! Jeff went live to answer questions and offer guidance to this year’s cohort of bright entrepreneurs. Every question provided a fantastic opportunity to shed light on the unique challenges and satisfying rewards of launching in 2024, so be sure to tune in and take notes! Whether you’ve launched several times before or you’re just getting started, our annual mastercla...
Aug 22, 2024•1 hr 8 min•Season 3Ep. 16
Join your hosts Chris Saunders and Jeff Walker in welcoming Thembi Bheka to the podcast this week! Thembi is a longtime Launch Club member, a recipient of our Launch Club Spokesman award, and the founder of Digital Marketing Demand. Her course educates and empowers disadvantaged African women by training them for virtual assistant positions at tech companies worldwide. Fleeing a difficult situation in Zimbabwe, she moved to Canada with $5 in her pocket, where she worked as a nurse for many years...
Aug 20, 2024•50 min•Season 3Ep. 15
In this special BONUS episode of Dare to Launch, Jeff Walker, Chris Saunders, and our Marketing Lead Dan Walker give you a rare “behind the scenes” look at our annual Launch Masterclass™. This is an annual FREE event where Jeff teaches the latest and greatest strategies for launching your online business. The story of Launch Masterclass has been one of constant reinvention and refinement. Ever since Jeff first debuted the Launch Masterclass in 2005, he’s been committed to leveling up the content...
Aug 15, 2024•20 min•Season 3Ep. 14
It was a beautiful spring day in 2005… and when I hung up the phone, my business was GONE. This is the story of how I started over, in a brand-new market, with a brand-new product that would eventually become known as Product Launch Formula®. In my first business, it took six long years to reach a million dollars in sales. With this new business, it took just six months. In this episode, we dive into that crazy ride… along with some of the key things that made all the difference. We also discuss...
Aug 13, 2024•38 min•Season 3Ep. 13
Get access to the Dare to Launch Bonus Vault: https://www.daretolaunchshow.com/taco Join your hosts Jeff Walker and Chris Saunders in welcoming Emma Johnston and Eleanor Mann to the show this week! Emma and Eleanor are the founders of The Reconnected, a revolutionary resource for the modern parent. Their courses and online community provide parents with the emotional and practical tools necessary to connect with and responsibly raise their children. They’ve been incredibly successful not just in...
Aug 06, 2024•1 hr 12 min•Season 3Ep. 12
Access the Dare to Launch bonus vault by going to https://www.daretolaunchshow.com/taco It’s hard to beat the rags-to-riches entrepreneur origin story. By nature they’re uniquely entertaining, often harrowing, and always motivational. We decided it was time for Jeff to enter his own success journey into the Dare to Launch canon. In the mid-90’s, Jeff had quit his job to be a stay-at-home dad. He and his wife were just scraping by, living paycheck-to-paycheck. With a lot of free time on his hands...
Jul 30, 2024•31 min•Season 3Ep. 11
Get access to the Dare to Launch Bonus Vault and the Transformational Value Manifesto free: https://www.daretolaunchshow.com/taco Join yours hosts Jeff Walker and Chris Saunders in welcoming Amy Small to the show this week! Amy is the genius behind Knit Collage, an inclusive community for wildly creative knitters and crocheters. After years of exhausting design jobs and a few wrong entrepreneurial turns, Amy crystallized her golden idea: the-knit along. She realized she had the resources and the...
Jul 23, 2024•1 hr 14 min•Season 3Ep. 10
Get Jeff's AI Playbook FREE at https://Daretolaunchshow.com/ai Join your hosts Chris Saunders and Jeff Walker in welcoming Michael Walker to the show this week! Michael is the founder of the Modern Musician, a company dedicated to helping musicians grow their fan bases and build sustainable careers in the industry. His story starts in high school, where he formed a band called Paradise Fears with his close friends. Desperate for some exposure, he and his bandmates used an ingenious strategy call...
Jul 16, 2024•1 hr 20 min•Season 3Ep. 9
Become a PLF affiliate and make 40% commission on any PLF sale from your traffic to the Launch Masterclass Aug 15 - 29. Sign up here: https://productlaunchformula.com/affiliate/ Join your hosts Jeff Walker and Chris Saunders in welcoming Mark Duffield-Thomas to the show this week! Mark and his wife Denise run a highly-successful coaching and mentoring business focused on helping entrepreneurs scale up their operations and establish themselves as experts in their communities. Mark and Denise also...
Jul 09, 2024•1 hr 22 min•Season 3Ep. 8
Get Jeff's AI Playbook FREE at DaretoLaunchShow.com/AI Join your hosts Chris Saunders and Jeff Walker in welcoming Nick Ortner to the podcast this week! Nick is the creator of The Tapping Solution; a hugely-popular app, book, and online resource which provides revolutionary meditations to help ease everything from anxiety to chronic pain. Like many of the entrepreneurs we bring on the show, Nick’s journey is anything but linear. He takes us through the various stages of his career, from innovati...
Jul 02, 2024•1 hr 26 min•Season 3Ep. 7
Join your host Chris Saunders for an extra special episode of Dare to Launch featuring three of our Product Launch Formula Coaches: Jolene, Barry, and Julie! On DTL we like to think of entrepreneurship in three stages, and each of these three coaches focuses on a different one: creating your offer and embarking on your first 50K launch, turning that 50K launch into a six-figure launch, and scaling your business up to the seven-figure level. Each stage of this continuum presents its own unique ch...
Jun 25, 2024•1 hr 16 min•Season 3Ep. 6
Get access to this week's Dare To Launch Bonus by Texting: Bonus4 to 1-888-530-0282 Join your hosts Chris Saunders and Jeff Walker in welcoming Mel Abraham to the show this week! Mel is a renowned entrepreneur, speaker, author, and expert in the field of financial freedom. A recurring theme this season has been the reality that entrepreneurship, and really success in general, is hardly ever a straight line. And Mel’s story is yet another fascinating testament to that truth. In recounting his dif...
Jun 18, 2024•1 hr 16 min•Season 3Ep. 5
In today’s episode of Dare to Launch, Jeff Walker and Chris Saunders welcome the hilarious Will Hamilton to the show! Will is the founder of Fuzzy Yellow Balls, a hugely successful platform for online tennis classes taught by legends like The Bryan Brothers and Martina Navratilova. He’s also a bonafide stand-up comedian in Washington D.C., which is why today’s discussion centers around the connection between comedy writing and copywriting. In his experience, Will has found that humor can be a fa...
Jun 11, 2024•1 hr 10 min•Season 3Ep. 4
Join your hosts Chris Saunders and Jeff Walker this week as they dive into an evergreen topic: mental resilience. Growing Product Launch Formula from a one-man operation to a robust 40-person team has taught Jeff countless lessons about leadership, communication, and organizational flow. And like any business venture, there have been peaks and valleys along the way. One of the biggest factors in Jeff’s success has been his ability to maintain a sense of mental resilience through thick and thin. ...
Jun 04, 2024•35 min•Season 3Ep. 3
