Join your hosts Chris Saunders and Jeff Walker in welcoming Michael Maidens to the podcast this week! Michael is an entrepreneur, educator, and lifestyle creator. He also happens to be an incredibly skilled tennis instructor, and you’ll see why that’s worth mentioning shortly! Over the years, Michael has shepherded over 90 successful launches, helping all kinds of businesses, projects, and products get off the ground. In today’s episode, Chris and Jeff dig into Michael’s specialty: authenticity ...
May 28, 2024•1 hr 13 min•Season 3Ep. 2
Episode Overview: In this episode of "Dare to Launch," hosts Chris Saunders and Jeff Walker are joined by Mike Michalowicz. Mike is an entrepreneur, keynote speaker, and author known for his innovative approaches to profitable business practices. His latest book, "All In," focuses on creating and leading high-performing teams. We’re big fans of Mike’s work and this new book is no exception. In today’s episode, Chris and Jeff pick Mike’s brain on his secret to employee training and development in...
May 21, 2024•1 hr 11 min•Season 3Ep. 1
Join us for this enlightening episode of "Dare to Launch," where your hosts Chris Saunders and Jeff Walker dive deep into the recent buzz around the potential TikTok ban in the U.S. Congress. Amidst uncertainties and concerns, this episode sheds light on what the potential ban means for entrepreneurs, influencers, and the digital landscape at large. In this episode, Chris and Jeff discuss: The background of the TikTok ban and its implications for data privacy and national security, comparing U.S...
Apr 05, 2024•48 min•Season 2Ep. 60
What happens when you put 30 brilliant business people in the same room? Or make that 100+ amazing business owners at an event? You get seriously inspired – and pick up some of the latest launch strategies and tactics – that’s what! Co-hosts Jeff Walker and Chris Saunders are joined by Dan Walker to talk about their biggest takeaways from Jeff’s most recent events: Platinum Plus Mastermind, Launch Club Mastermind, and LCx. You’ll learn about mindset, AI, “good marketing,” and a harsh truth about...
Dec 05, 2023•1 hr 29 min•Ep. 59
Join us for this exciting new podcast episode featuring Bari Baumgardner, a trailblazing live event management expert, as she unveils her incredible journey from starting a "just until" business with a handful of business cards to building a seven-figure event empire. Bari takes us through the genesis of Sage Event Management, the transition to digital events, and the democratization of event hosting in the past three years. Discover the future of live events, the psychology behind creating high...
Nov 28, 2023•1 hr 22 min•Ep. 58
There’s no doubt about it… 2023 has been the year of AI. But with hundreds – maybe even thousands – of tools like ChatGPT and dozens of specialized copycats all claiming to be the next big thing in business, which one is really going to move the needle for launch-focused entrepreneurs? How about one trained in Product Launch Formula® by Jeff Walker? On this week’s episode, get ready to discover the power of Launchy.ai™ with Chris Saunders, Jeff Walker, Jonny Armandary, and Alison Vidotto. Launch...
Nov 21, 2023•1 hr 6 min•Ep. 57
Dylan Frost, the creator of The Wholesale Formula, joins Jeff and Chris to delve into the ever-evolving landscape of the digital products industry. Expect valuable insights on creating pattern interrupts to captivate your audience on social media as well as lots of “What’s working now” tactics you can use to stand out from the competition. Dylan and Jeff also discuss a proven formula for structuring live webinars, the crucial role of controlling the sequence of the customer experience, and the e...
Nov 14, 2023•1 hr 7 min•Ep. 56
Being able to generate thousands of dollars in sales, just by typing a few words on a laptop is as close to having magic powers as it gets. So let’s talk copywriting… Lots of folks are intimidated by copywriting. But the truth is, whether it’s an email, social post, or YouTube video… EVERYTHING you create for your business is “copy”. That’s what makes copywriting the most must-have, master skill of them all. And why you can’t afford to ignore it. Co-hosts Jeff Walker and Chris Saunders are joine...
Nov 07, 2023•1 hr 6 min•Ep. 55
AI… everyone’s talking about it. Many businesses are using it. The question is: what impact can artificial intelligence – and platforms like ChatGPT – have on your business? Is it something you should embrace or stay away from? Co-hosts Jeff Walker and Chris Saunders are joined by coach and author Alison Vidotto and copywriting expert John Holt to talk about AI and its impact on the online business world. Also in this week’s episode: The high-level AI skill you need to master… no matter what too...
Oct 31, 2023•1 hr 20 min•Ep. 54
What are some of the traits the most successful people across different industries share? And what can you do in your journey toward success? Co-hosts Jeff Walker and Chris Saunders are joined by therapist, author, and speaker Elliott Connie to discuss all things mindset. They discuss the importance of resilience and love, why a growth mindset shouldn’t be focused on following other people’s steps, and the biggest decision you can ever make. Also in this week's show: What one of the world’s best...
Oct 24, 2023•1 hr 21 min•Ep. 53
Co-hosts Chris Saunders and Jeff Walker welcome team member and resident video pro Dan Walker, and social media organic growth expert Rachel Miller to discuss how to build an audience through email and content. They talk about what approach to content you should have, Rachel’s Facebook list-building strategies (including tips for Facebook, Instagram, and YouTube), and how to use memes in business. Also in this week’s show: How adopting the “waitress mindset” helps you build an email list full of...
Oct 17, 2023•1 hr 19 min•Ep. 52
Co-hosts Chris Saunders and Jeff Walker talk about Jeff’s journey into online entrepreneurship, how he got started before reaching fame with his Product Launch Formula, and what you can expect from the show. The two also discuss the concept of “Launch Life,” the very first thing Jeff sold online, what led him to Durango (Colorado), and what’s key to building a thriving community. You’ll also hear: What Tim Ferriss said about Jeff’s book Launch on his podcast The one question you should ask to kn...
Oct 09, 2023•1 hr 19 min•Ep. 51
Ready to discover what’s REALLY working in the online business world? Dare to Launch returns October 10th with a fresh, new format. Every Tuesday, Jeff Walker will dive deep into the world of entrepreneurship. Featuring cutting-edge conversations with rock-star entrepreneurs, launch legends, as well as some PLF community favorites, they’ll explore what's working – and what isn't – in the world of online business. Expect lots of fun, insightful, and lively discussions about the REAL challenges fa...
Aug 18, 2023•3 min•Ep. 50
What’s the difference between a big launch and a really big launch? Usually the super successful launches have a big “hook” that helps them attract the right people. Here’s what I mean… Here’s the link for the livecast that I mention in the video: http://bit.ly/rich-csib MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com...
Mar 26, 2020•10 min•Ep. 49
If you want to improve your life, it’s easier than ever to grab a book, take a course, or get coaching. And you can learn a lot and have some real breakthroughs from doing these things. But if you really want explosive growth and serious results - not just in your business, but in every part of your life - then there’s something else you should try... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com...
Mar 19, 2020•5 min•Ep. 48
Long ago, when I was first starting out, I learned the most important lesson of my career. I thought about this recently when I was at an event with some of the world’s most brilliant marketers and entrepreneurs. Looking around the room, I noticed they had all learned that same lesson... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com...
Mar 12, 2020•5 min•Ep. 47
Things have changed since I started my first online business in 1996, but these are the three things that I obsessed over to build my business at every stage of my business... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
Mar 05, 2020•6 min•Ep. 46
Lots of online entrepreneurs want to have an online course or training program, but these things don’t just magically come to life. I didn’t just sit down one day and write out my flagship program… and even if I could have done it that way, I would’ve missed out on a huge advantage. Here’s what I did first - and how it can benefit any business... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com...
Feb 27, 2020•5 min•Ep. 45
As your business grows and the money starts to come in… lots of things will change. Including how and when you invest in yourself and your business. Here’s how to think about those changes… and yes, there are times when it pays to spend more than you need to. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
Feb 20, 2020•7 min•Ep. 44
I broke my ski boot recently… and had two completely different experiences at local ski shops when I tried to have it fixed. One store wanted to sell me a brand new (read: expensive) pair, and the other did something that absolutely blew me away. They’ve got a customer for life now… here’s what happened (and why it’s important for your business). MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com...
Feb 13, 2020•6 min•Ep. 43
The song says, “You never count your money when you’re sitting at the table”... well that might work in some places, but it doesn’t work in business. You need to count the money, and here’s why... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
Feb 06, 2020•5 min•Ep. 42
Entrepreneurs are always coming up with new ideas for their businesses – I’m pretty sure we’re just wired that way. The grass always seems to be greener on the other side of that new project, and it’s so easy to think, “Yes! This is it!” But take a deep breath - here’s what to do before you start throwing all your resources into the new new thing… MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com...
Jan 30, 2020•4 min•Ep. 41
Often in business, we talk about the importance of customer acquisition. In other words, how do you find clients — from attracting prospects to making the sale? But the reality is, if you’re going to have a sustainable business, then customer acquisition isn’t the most important thing to focus on... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com...
Jan 23, 2020•4 min•Ep. 40
Most of us started a business to get some sort of freedom… whether it’s time, or location, or financial freedom. And the cool thing about a successful launch is that it can help you make a lot of money. But if you’re not thinking ahead to how that money gets spent, your business might be in serious danger. Here’s what I mean... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com...
Jan 16, 2020•4 min•Ep. 39
What does it take to be the best of the best? Here are two big takeaways I got from watching a 100-year record get smashed. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
Jan 09, 2020•6 min•Ep. 38
We’re a few days from a new decade… and I took a moment to look back at my old journal from the last time we flipped to a new decade - back in 2010. I was wondering - what was I thinking 10 years ago? Where was my head at? What did I start doing differently to make this past year and decade (after 25 years in business) my biggest and best ever? When I blew the dust off that journal and cracked it open… I found a bit of buried treasure there - this video is about that treasure, and how I’m thinki...
Jan 02, 2020•9 min•Ep. 37
It looks like I ruffled a few feathers with an email I sent out about “no credentials, no problem”. And I want to set the record straight… there are definitely a few situations where you want someone with credentials (anything requiring surgery comes to mind). But there’s something even more important than credentials, and that’s what this week’s blog is about. MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com...
Nov 21, 2019•4 min•Ep. 36
In the business world, there are a lot of folks that are all about “getting theirs”. They often think that there’s not enough to go around, so they’ve gotta take that piece of the pie before someone else does. But what I don’t understand is why they’re trying to get the biggest piece instead of just making a bigger pie. Here’s what I mean… MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com...
Nov 14, 2019•3 min•Ep. 35
If you’re an entrepreneur, you’re probably pretty busy... it kind of comes with the territory. And right now, I’m just a few days away from LaunchCon, my biggest event of the year. I’ll be hanging out with more than 1,000 people in Phoenix starting this Friday. So what am I doing on a canoe in the middle of the wilderness? MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com...
Nov 07, 2019•4 min•Ep. 34
I was recently hanging out with a super-successful entrepreneur. He’d just secured almost $20 million in funding for his fourth startup - but he was terrified of becoming homeless. And he’s not alone. Lots of successful business owners have similar fears, even though they’re unhelpful and unrealistic. Here’s how to move past them... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com...
Oct 31, 2019•5 min•Ep. 33
