Pat Flynn didn’t set out to build a Pokémon brand with over 4 billion views and 3 million followers… He just wanted to learn how to use TikTok. So he created a simple experiment – he was going to post one video a day for 60 days. That’s when things kinda snowballed… What happened next is a crazy story, with a bunch of powerful lessons. And since Pat’s a good friend, I invited him onto the Dare to Launch podcast so he can share it with you. Pat’s name might ring a bell. He’s a successful entrepre...
Jul 22, 2025•1 hr 17 min•Season 4Ep. 26
What if you woke up tomorrow and your business was gone? And I’m not talking “you lost a big client” or a “big chunk of money” gone… I’m talking every client… every cent – your entire business. And not just gone… but stolen by one of the people you trusted most. Well, I can tell you how it feels… because it happened to me. One moment, I was earning more money than I could have dreamed of… the next, I’m answering an early morning phone call and hearing the words: “Jeff, it’s Mike. I’m taking the ...
Jul 15, 2025•8 min•Season 4Ep. 25
We all have moments when our mental game slips a little. Maybe we feel stuck. Maybe we catch ourselves thinking, “Why me?” Thoughts like this might be natural… but that doesn’t make them any easier to live with. What we want is to snap ourselves out of a funk and get back on track. But how do we do that? To find out, I asked one of the most bulletproof people I know… Elliott Connie is a renowned therapist, speaker, podcaster, author, and stand-up comedian (and longtime member of my mastermind gr...
Jul 08, 2025•5 min•Season 4Ep. 24
Back in 2005, launching was a game of one-hit wonders – build a product, launch it once… and then start again with something new. The idea of relaunching the same offer was pretty much unheard of… as ridiculous as a studio re-releasing the same movie over and over. So when I wrapped up my first launch for Product Launch Formula (PLF) – and it brought in $600k in 7 days – I assumed that was it for PLF. Time to chase the next “big thing”. Or so I thought… Fast forward a few months… and I’m at a co...
Jul 01, 2025•8 min•Season 4Ep. 23
It’s easy to look at 7-figure memberships and think they’re only for folks with massive audiences… or the leading experts… or that you need to constantly give away valuable secrets. And sure, those things can work in your favor. But as Gina Bianchini reveals in this week’s episode of Dare to Launch… they’re not required. And Gina should know… As the founder of Mighty Networks, she’s probably helped more people build $1M+ communities than anyone I know. And she breaks down the real reasons people...
Jun 24, 2025•1 hr 16 min•Season 4Ep. 22
One of the biggest mistakes I see entrepreneurs make is launching new products too soon. When growth slows… or you hit a plateau, it’s natural to think about launching something new and exciting to get things moving. But that can actually make things worse. Much worse. If you’re not careful, having multiple offers – even in the same market – can make it feel like you’re running multiple businesses, instead of just one. Next thing you know… you, your team, and your margins are taking a beating. M...
Jun 17, 2025•9 min•Season 4Ep. 21
Many people think they need to feel confident before they take action, but they’ve got it the wrong way round… Confidence doesn’t come first. In fact, some of the most successful launches I’ve ever seen started with doubt… “Should I wait until I have a bigger email list?” “I’m not sure this headline will resonate with my audience…” “Is now the right time to launch?" It’s easy for doubts to hold you back. But if you wait for confidence to kick in, you might be waiting a while… In this week’s epis...
Jun 12, 2025•37 min•Season 4Ep. 20
As anyone who’s spent time in the comment section of YouTube will tell you – a community left unchecked can get messy real fast. So it stands to reason that if you want to build a thriving community, you need strict guidelines and rules… right? Well, if that’s true, someone should tell Emma and Eleanor from The Reconnected... :-) Because they don’t have moderators… or a huge list of rules or community guidelines… (In fact, they don’t have any guidelines at all.) Here’s something else they don’t ...
Jun 03, 2025•10 min•Season 4Ep. 19
One of my favorite questions for my entrepreneur friends: “What do you do when you need to get inspired… and you don’t have a whole lot of time?” After all, as entrepreneurs, we get paid for the ideas we create and put out into the world. Which sounds great in theory… but as anyone who’s had this “job” can tell you, that can be a lot harder than it sounds. And if you’ve been in business for any length of time… I’m sure you’ve also had the experience of being up against the clock and trying – som...
May 27, 2025•32 min•Season 4Ep. 18
You know you’ve tapped into something special when your customers are going out of their way to help each other win. Sadly, that’s not what most “communities” are like – either no one’s posting… or it’s just a bunch of random updates and no real connection. But Amy Small’s knitters show up. And not just for themselves… They cheer each other over the finish line. And then they come back for more. In this clip from Dare to Launch, Amy tells us how she turned her knitalongs into a thriving hub of e...
May 20, 2025•8 min•Season 4Ep. 18
A few months ago, we hosted a private, high-end event with some serious entrepreneurs… and we left with some big takeaways. To set the scene… this wasn’t a fancy conference with a big stage and thousands of people… It was an intimate, hands-on workshop for a small group of folks… with me and my campaign design team working side by side with them on their launches for two full days. It cost $5,000.00 just to be in the room. And for the folks who came, it was worth every cent. We got deep. It was ...
May 13, 2025•28 min•Season 4Ep. 17
Many people have this backward… They think failure is a sign they’ve done something wrong. But the truth is... failure isn’t a setback… It’s a step forward. Failure is how you actually get where you want to go. The folks who win big often aren’t the most fearless or the ones with superhuman levels of willpower… They’re the ones who made a simple decision – “Whatever happens, I'm going to keep going.” That’s it. It’s the same way I built my business. From a $1650 launch, to my first six-figure la...
May 06, 2025•15 min•Season 4Ep. 16
This is the best time in history to be a creator… but it’s also the loudest. And if you don’t know how to cut through the noise… you risk getting buried under it. In this week’s episode of Dare to Launch, we’re joined by Michael Walker – someone who knows a thing or two about “noise”... He helps musicians go from unknown to literal rockstars… not by selling T-shirts or chasing streams, but by creating standout, high-value offers their fans actually want. We get into how creators can stand out, b...
Apr 29, 2025•13 min•Season 4Ep. 15
How do you go from $110K… to $600K… to $3.7MM – all in a pretty short window of time? Well, I can tell you exactly how I did it. Including the really wild part… You see, right in the middle of that crazy run… I lost my business. Not just part of my business – my entire business vanished overnight, meaning I had to start over from zero – with no list, no audience, and no product. And yet… fast forward seven months later and I was wrapping up a $600K launch. I did it by pulling on one of the bigge...
Apr 22, 2025•36 min•Season 4Ep. 14
Most people think objections are about the offer, but they’re not. Not really… They’re about fear. Or self-doubt. Sometimes, even shame. When a customer says “I can’t afford it” or “I don’t have time”, there’s usually something deeper lurking under the surface… In this clip of Dare to Launch, Bari Baumgardner helps us unpack the 5 universal buying objections… and how to handle them with empathy, not pressure. Spoiler alert – this episode contains ZERO high pressure closes. But you will discover ...
Apr 15, 2025•10 min•Season 4Ep. 14
Over the past 20 years, I’ve probably hosted every kind of event you can imagine… From high-ticket, ballroom-sized events like PLF Live® and LaunchCon® that took over entire hotels for the weekend to high tech virtual events from a top-of-the-line studio with thousands of attendees watching on Zoom. That’s not including all the hybrid events… livestreams… multiday Zoom marathons… But while I love the excitement and energy of those big productions… lately I’ve found myself drawn back to simpler, ...
Apr 08, 2025•34 min•Season 4Ep. 13
You might have heard the rumors… “Course creators and coaches are done. I mean… why pay an expert when you can just prompt an AI to become one?” I’ve heard them too… but what I saw last week inside my mastermind group told a very different story. Yes, it’s true – AI just changed the game (again). And the “mediocre” bar just got raised (again)... But that isn’t the problem... The real question entrepreneurs need to be asking is – what do we do now? Since this was such a big topic in our mastermin...
Apr 01, 2025•40 min•Season 4Ep. 12
I recently hosted my 43rd in-person mastermind meeting. But before I headed out – and while I was amped up – I wanted to dig into something big… Why most masterminds fail. People join masterminds expecting game-changing insights, powerful connections, and real business growth… but the reality is that most groups fizzle out in a year or two. Why? A big reason is that they get a critical thing wrong – and it ruins everything. And I should know – I came *this* close to making this mistake myself wh...
Mar 25, 2025•42 min•Season 4Ep. 11
What if you had the perfect employee – someone who worked tirelessly for you 24/7 and never took any sick days or vacations? According to my good friend Mel Abraham, you already do… you just might not realize it. That “employee” is your money. But here’s the problem – most entrepreneurs don’t give this employee a job – they let it sit in a bank account, doing nothing. In this clip from Dare to Launch, Mel outlines a simple system that could change the way you think about money. He reveals: Why e...
Mar 18, 2025•16 min•Season 4Ep. 10
You can have all the ingredients of a perfect morning routine… and still feel like you’re getting nowhere. Here’s why… When morning routines fail, it isn’t usually because you journaled before you did your ice plunge… or haven’t found the right habit… or don’t have enough willpower or discipline... It’s probably because you’ve fallen into one of the hidden “traps” that keep you stuck. So in this week’s episode of Date to Launch, Chris, Dan and I are revealing these traps… and how to avoid them. ...
Mar 11, 2025•28 min•Season 4Ep. 9
Many folks talk about morning routines like they’re the key to success. But what if that’s not actually true? Even worse… What if your morning routine is actually holding you back? In this episode of Dare to Launch, Chris, Dan, and I take a look at the real impact of morning routines on entrepreneurs – so you can see if yours is powering your success… or just another distraction. My morning routine has been through a lot of changes over the past 15 years – from meditation to journaling… to yoga ...
Mar 04, 2025•38 min•Season 4Ep. 8
In 2016, Tai Lopez made a video that didn’t just go viral – it changed the gme. It took a fresh approach, and it caught the entire marketing world off guard. In this clip from Dare to Launch, Dylan Frost (who’s studied virality like almost no one I know) breaks down the big lessons we can take away from it… even in 2025. It’s a mini-masterclass on seizing your audience’s attention and staying one step ahead of the competition (and if you remember the ad, don’t worry – it’s nothing to do with fla...
Feb 25, 2025•7 min•Season 4Ep. 7
Sometimes, it feels like the news, social media, and outside events are working overtime, trying to pull us into a storm of negativity. But here’s one of the most important things I’ve learned as an entrepreneur – I don’t have to participate. We don’t have to react to the storm. We have the entrepreneurial advantage – we can create our own reality. That’s why in this week’s episode of Dare to Launch, Chris, Dan, and I explore mindset shifts and strategies you can use to control your narrative, t...
Feb 18, 2025•24 min•Season 4Ep. 6
How far would you go to follow your calling? For Thembi Bheka, the answer was “the other side of the world.” She left the comfort of Canada to return to Zimbabwe with one mission – to help women escape poverty and abusive relationships by giving them the tools to achieve financial independence and transform their lives. Her story is raw, inspiring, and a powerful testament to how one person’s purpose can fuel incredible change. In this week’s clip from Dare to Launch, Thembi opens up about how s...
Feb 11, 2025•7 min•Season 4Ep. 5
Some days, it can feel like you’re spinning your wheels. Like no matter how hard you try, the progress just isn’t there. It’s easy to get discouraged when that happens… unless you realize that those small steps you take today can be the exact steps that lead to breakthroughs tomorrow. The key is learning to recognize them… and knowing when to double down and keep going. This week on Dare to Launch, we dive into mindsets and techniques you can use to turn slow progress, setbacks, and even failure...
Feb 04, 2025•32 min•Season 4Ep. 5
Have you ever felt like the business you built for freedom… is more like a jail? That’s exactly what happened to Olivier Roland. He built a successful company… but it began to take over his life. We’re talking 60-70 hour weeks. Barely any vacations. And no way out. Until two lessons gave him the slap in the face he needed. These lessons didn’t just reshape how he saw his business – they gave him a blueprint for transforming it into his ticket to freedom. In this clip from Dare to Launch, we disc...
Jan 28, 2025•7 min•Season 4Ep. 4
A couple months ago, we had a bold idea on my team. What if we took our fan-favorite PLF Live® event… and we threw an encore? What would that look like? And would it still be as powerful? Despite the tech gods throwing us the odd curveball or two, we found that we were still able to deliver an incredible experience with the new format. And now the dust has settled, Chris, Dan, and I are diving into what we learned hosting this new type of live event… and how you can apply it to your own business...
Jan 21, 2025•34 min•Season 4Ep. 3
Have you ever wondered what separates good launches… from the truly great ones? Over the summer, I hosted an exclusive high-end workshop. Over three days, I personally guided a small group of entrepreneurs through building their launches (along with my personal Campaign Design Team). It was an absolute joy… and we walked away with some really cool insights into what it takes to create a winning launch. This week on Dare to Launch, Dan (from my Campaign Design Team) and I discuss some of the bigg...
Jan 14, 2025•44 min•Season 4Ep. 2
Have you ever faced a moment where you had to reinvent everything? Back in 2009, Nick Ortner found himself in that exact spot... Money was tight, time was tighter, and he needed a way to make things work – fast. What came next was an idea born out of sheer necessity… In this clip from Dare to Launch, we unpack the untold story of how the online summit was born. You’ll hear: The unorthodox decision that changed everything – and why breaking the rules sometimes leads to the best breakthroughs. How...
Jan 07, 2025•11 min•Season 4Ep. 1
Ever wondered how to grow your email list without spending a dime on ads? Rachel Miller has the answer. In this clip from Dare to Launch, she reveals how she used a simple Facebook group to grow a list of 63,000 engaged subscribers – organically. Whether you're just starting out or looking to scale, this episode is packed with actionable insights to help you turn your audience into a thriving community – and a powerful business asset. Building an email list is one of the most important assets fo...
Dec 24, 2024•14 min•Season 3Ep. 38
