Ep 6: Understanding Customers and Their Worlds

Join host Oliver King as he explores the essence of truly understanding customers. Journey from simply hearing them to co-creating future offerings. Witness LEGO’s community-driven products in Customer Knowledge and Airbnb's adaptability to market shifts. Through Measurement, observe how Zara uses data for an edge, and see Spotify's data-sharing to enhance user experiences. It's about syncing with customers and sharing insights. Up next: Crafting customer-first experiences through design.

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