In this episode of Peers Over Beers, CEO and Founder John Thomas Connor at Faktura walks us through what NFT's are, how it fits into Web 3.0 and what communities look like for NFT's. Check out Faktura here: https://faktura.art/
In this episode, Chris Detzel and Elizabeth Kinsey, Director of Slack Communities, talk about how you should think about building out your Community Team. So many times this question has been asked and we hear it all the time. Elizabeth has had some success in this area and we talk in detail about how to think about it.
Nicole Sunders, Director of Community at Zendesk and Chris Detzel, Director of Customer Community and Engagement at Reltio talk a lot on this episode about how to build your own brand. We believe that doing the work is just half the battle. You must go out and build your own brand. There are tons of ways to do this without “bragging” about how awesome you are, and we talk about many ways of how we do it. If you don’t do it, no one else will.
Authors and Community advocates Jephtah Abu, Ronald Williams and Jay Elango talk about their new book coming out. It's actually version 2. They focus on communities outside of the US. Jephtah mentions there are over 4000 community managers in Nigeria alone. It is also for people that want to become community managers. They also highlight pressing issues around the time of the layoff and a guide that will help community managers. Take a listen! Sign up if you want to see version 2 here: https://m...
Scott Wilder, VP of Customer Engagement, Community and Partnerships at Base (Base.ai) talks about how you should copilot or partner with your community members to help you get stuff done with your community. If you are a one man show, you need to identify the champions and consider them as your external team. Figure our how to get the members to be all stars. Community has always wrestled with resources. It will continue to be difficult. Internal alignment and working with the organization will ...
In this episode, Chris and Eni dive deep into a current event that Mind Valley held for their customers including the community. We talk about user groups, a technology called Bevy and how they might use that for Community-Led Growth and more.
We have to level up our business knowledge and tie community to how it ties into helping these business problems. Chris and Nicole talk about how it is so important to drive business outcomes from the community. If you want to be a leader in community, get close to the CMO, CCO, CRO, etc. Talk about how the community is solving problems for their point of view. We give some examples of how to do that.
Director of Slack Communities, Elizabeth Kinsey talks about the role that community plays in big events, user conferences and more. She gives us some examples of how slack and previous community roles played these events. Some of these smaller events gets you thinking about a speaker bench, relationships and intimacy.
Chris and Dani had a discussion around Community-Led Growth. Is it just a buzzword? We think it is a buzzword, because companies have been doing "Community-Led Growth" for a long time. With that said, we do think it's important that organizations focus on this for the future. Chris goes over some of his ideas and shares it with Dani. Checkout the YouTube Video: https://youtu.be/eBzm4gtSRpg
At Calix, Customer Success Managers owns peer to peer networking in the Community called Circles. Circles is a small group, of about 10 of their customers, meeting together and helping each other solve problems. Allison Boudreau, Director, Digital Programs, Education, and Community talks about combining the digital networking and Academy into "one". There is always a learning path within the digital journey on the Calix community. Allison also talks about in-person events. This is a huge team ef...
In this episode, Nicole Saunders, Director of Community at Zendesk, talk about the connections and the cross-functional teams need to run events. Nicole is a genius when it comes to inserting her and the community team into brilliant situations. The Community team volunteers to help with events and created a great place for their users to engage
In this episode Fran Murphy, VP of Community at Upwork talks a little bit about his background. He goes deep around what he is doing at Upwork. He also talks about Talent builder at Anaplan. At Upwork, they literally have millions of users. They use community platform, Khoros. They use groups, forums and want to let people be part of smaller groups. He goes deep into these areas and more!
Creating connections and being trusted advisors are the key to a successful. This leads to Community Led-Growth. Sammy talks about some ways on how he thinks we should do this. Here is how to start. Name the podcast / video on the core (industry) topic, not the company. Invite core customers on your show and talk about what these customers are smart about. It's not a company podcast, but more around the industry. Invite your core customer that you want as a customer, and talk about topics to get...
Automation Wolf: https://automationwolf.com/ Matthew Hunt LinkedIn: https://www.linkedin.com/in/matthewhuntme/
In this episode Erica Moss, Principal Marketing Manager, Community, at HubSpot joins Peers Over Beers and talks about her new role at HubSpot. We also dive in and talk about events, industry communities and more. Check out Erica's LinkedIn: https://www.linkedin.com/in/ericamoss/ Erica Moss Twitter: https://twitter.com/ericajmoss
In this episode, Dani Weinstein talk about his experience at the CLIX event that had a ton of great Communality Leaders and speakers there. It was one of the first onsite meetings that was in person and he said he was a blast. Chris and Dani also get into a discussion around how Chris is thinking about thought leadership in his community and thinking big picture. Listen in!
Special guest, Jephtah Abu mentions that there are over 4000 Community Managers in Nigeria. Did you know this? I didn't. Jephtah talks a lot about Inclusive, Diversity, and Equity within Community and opens up Chris' eyes. What makes you diverse? Let's talk about some of the real opportunities within community. Enjoy!
Events through Personal Transformation space and costume parties! In this episode Eni talks about how many languages she can speak, which is super impressive, and how events can bring amazing memories. Eni talks about during the event to create ROI they create content, great speakers, social media. They way they track is through retention, active users and more.
In this episode, Chris Detzel asks for some advice from Scott Wilder around what it means to have a Community-Led Event strategy. Chris has been tasked with, at Reltio, to think big when it comes to being a Marketing Machine and having 100's of Community-Led events with thousands of users per year not including employees.
Maria Ogneva, Director of Community and Customer Marketing LinkedIn: https://www.linkedin.com/in/themaria/
Check out Allison's LinkedIn here: https://www.linkedin.com/in/allisonboudreau12/
In this episode Jenny Weigle and Chris Detzel touch on some of the frustrations that Community leaders have as they lead their communities. We talk about how you can overcome these frustrations. The 2022 Community Industry Report from CMX is out, find it here: https://cmxhub.com/community-industry-report/ and we answer these questions: Difficult to consistently engage members 46% Hard to quantify the value of the community 38% Efforts are largely manual and not automated 34% Not enough staff 27%...
In this episode we talk about walking into an established community. How do you go into an existing space that has it's own culture and help it thrive? What programs are needed to keep the community going and to help it drive value to your existing members and business? We also talk about how important vacations are to take and how you need to trust your staff to get the job done when you go on vacation.
In this episode, Marjorie Anderson, Product Manager, Digital Communities at Project Management Institute joins Peers Over Beers and goes in-depth about how she looks at metrics from a business outcome standpoint.
Chris Detzel and Elizabeth Kinsey, Director of Community at Slack, get into what our plans are for this year with our online communities. The Slack Community is growing but the still need more users. Elizabeth gives us a detailed view on how she is thinking of an MVP program. Chris also talks about the Reltio Community and how he is thinking about a "Super User Program" and more.
Jake McKee: https://www.linkedin.com/in/jakemckee/ Dinner5: https://dinner5.org/
Nicole Saunders, Director of Communities at Zendesk and Chris Detzel give their take on some trainings you an take to become a solid community manager. We also talk about putting yourself out there through guest speaking, presenting on a specific subject matter and more.
Scott Wilder joins Peers Over Beers again and guess what, he has a new job. We talk about that on Peers Over Beers. We talk a lot about how - To engage your customers quickly - Putting the customer first vs customers out - Have Shared Metrics about your customer so that you are not pulled by different metrics - Getting leadership to buy into the share metrics - Engagement is coming from a lot of areas and defining differently. Let's share it and get on the same page - Don't boil the ocean at onc...
This teaser is better seen on the Peers Over Beers YouTube channel, but it is a commercial of all the guest we have had on so far in 2022. It's also a small tribute to the one and only Michael Sandoval. You can hear here, but you can also find it here: https://youtu.be/8EkxHFEsHjg Check out the Peers Over Beers YouTube Channel here:https://www.youtube.com/channel/UCs4RBNzGMkaa9Hvu6yZQboQ We are now recording video and audio on the Peers Over Beers YouTube channel. Please make sure you subscribe ...
Find Feverbee's website here: https://www.feverbee.com/ Richard Millington's LinkedIn: https://www.linkedin.com/in/richard-millington-5a32782/
