CX Nexus," hosted by Nicole Saunders and Chris Detzel, is a cutting-edge podcast at the crossroads of community, customer experience, customer success, sales, and marketing. Tailored for forward-thinking leaders in mid to upper management, this podcast is a goldmine of insights for professionals shaping their careers in these interconnected domains. Emphasizing the importance of collaboration and cross-functionality, it navigates the intricate dance of integrating diverse business functions effortlessly.
Each episode unfolds as a masterclass in cross-functional leadership, offering innovative strategies for collaborative success and a deep dive into the latest industry trends. "CX Nexus" serves as a powerful platform for personal brand development for both its hosts and its audience. More than just a podcast, it's a career accelerator for the astute professionals in marketing, community engagement, product management, sales, and customer success.
Last refreshed: ⓘ
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Carrie Melissa Jones - YouTube Episode: How The 80/20 Principle Applies To Community Building Nicole Saunders LinkedIn Check-out the episode on video: https://youtu.be/zcONjTjG580
Michael Sandoval was an amazing friend, mentor and overall person. He touched many lives while here. I had so many people reach out to me directly, and a lot of them were literally from all over the world. In this short episode I talk about some of the memories and how he was just an amazing human. You will be missed my friend.
In this final episode, Michael and Chris talk about how to get resources for your community. Michael created a spreadsheet to follow along. Yes it's a bit boring, but there is a ton of great resources in this episode and on the spreadsheet. Find the information here: https://docs.google.com/spreadsheets/d/1kAT4z9L_RXaalVzw3yXhYpyxE8uV49h6/edit#gid=66571500
During this episode Michael and Chris walked through best ways to get resources. You can follow along with this link to the resource below: How To Get Resources for Your Online
Nurturing your users to engage is so important. You will need to figure out how to move your users from lurking, to liking, to asking and to replying to help others. There are tactics that you can drive such as webinar programs, rewards and recognition program, nurturing program and more!
What are your KPI's that you should share back to your stakeholders is the key question that we try to address in this episode. Michael and Chris get a bit deeper than usual on key metrics and core KPI's for community. - Linking current accounts / customers in the community - Engagement and linking that into your CRM and tie it to renewals, upsell and cross sell
In today's episode, we start off a bit sombre as we think about the pandemic and how it has changed the way Chris and I see our lives. A reflective lens perhaps. This is why we started to think about the stress in our daily activities, and we talked about how we personally manage the effects on mind, body and spirit. We also talked about burnout and how self-driven folks such as ourselves internalize and push back on the negative feedback loop we may put ourselves into. Managing burnout, it will...
Michael Sandoval talks about his recent travels to due diligence on a few digital platform vendors who will take his credit union to the digital promise land. While in the discussion, Michael also talks about how the financial industry as a whole is still struggling through a digital transformation. Hint: it is taking forever!
Chris gets past the "wobble" at least he explains why it is a great thing. We also talk about how Chris activated his community to drive a single activity to help raise the review content on a product and tips on how you can do the same.
To perform a great vendor selection, Michael and Chris talk about the following items: First, start with strategy. What is your community's ambition? Think about how you wish to unfold your community. For example, will you drive video or wiki content? Second Needs Statements. Define your member's needs Are you a supportive or inspiring community Now you can talk about technology
In this episode, Michael and Chris talk about the following: 1. In the summer time traffic goes down on communities, how do you talk to your executives about this? 2. Sometimes you can't do everything, so you have to prioritize. You have to know what is and what is not your pile of sh*t to prioritize 3. Working with different cultures has developed both Chris and Michael's understanding of best ways to work 4. When you work with IT, IT really does need to be more than "keeps the lights on" they ...
Chris and Michael talk about stressors at work and how we deal with it. We both go into some detail of what is stressing us out at work and then we kind of talk about how we deal with it. Sometimes it's good to talk to someone, like Chris and Michael do about what is stressing them out and then, it's all good. What are some of your stressors? Find out ours!
When you get a new boss at work, you have to conform to how they think and what they need. In this session, we talk about the opportunity in working with a new boss. Chris was asked, if given a billion dollars, what would you do to expand your community and expand it fast. Michael and Chris go over that scenario. Guess what, it all starts with CONTENT, CONTENT and CONTENT!!!
In this episode Michael congratulates Chris with the Reltio Community Go-live. They get in a discussion around the content strategy and the tactics that drive community activity for the future. Both Michael and Chris believe that engaging content is the key to the present and future success of communities. 1. Customer & Partner content seeding 2. Long document content seeding (Blogs, Wiki's, etc..) 3. Check out the Reltio Community here: https://community.reltio.com/home
Michael and Chris talk about how to move old school support to digital. Michael has some challenges in the bank he works at and is building a longer term strategy in how they think about digital support. We talk about some tactics that he could do now, to get to that longer term digital support strategy.
Chris and Michael talk about presenting a business plan to C-Level executives and what that entails from a banking standpoint. Michael talks about how he went about building his business plan for the bank. It's interesting to hear about how he goes about it and how Chris would go about it.