PODCAST: Top of Heart Not Top of Head? Sparking Delight Across Every Customer Experience - podcast episode cover

PODCAST: Top of Heart Not Top of Head? Sparking Delight Across Every Customer Experience

Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Apr 21, 2022•3 min•Season 14Ep. 438
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Episode description

Dr. Michelli explores the distinction between Top of Mind Awareness (TOMA) and Top of Heart Engagement (TOHE).

PODCAST: Top of Heart Not Top of Head? Sparking Delight Across Every Customer Experience | Customer Experience University - Winning Loyalty & Engagement One Customer at a Time podcast - Listen or read transcript on Metacast