Driving Customer Loyalty by Zigging When Others Zag

This episode explores the strategies behind Macquarie Technology Group's success, as detailed in Joseph's new book "Customer Magic." It underscores the necessity for organizations, regardless of size, to create value through people, process, and technology. Macquarie exemplifies how challenging the status quo, focusing on customer-centricity, and offering transparency can revolutionize industries.

Listeners will gain insights into Macquarie's approach to leveraging unique value by developing an Employee Value Proposition that supports employee growth and marketability. Dr. Michelli discusses the importance of finding team members with a service gene through behavioral interviews focused on emotional intelligence and alignment with company values.

Listeners can obtain a detailed infographic based on this podcast from Joseph's website.

Joseph's new book Customer Magic  (based on Macquarie) is available in ebook and audiobook format and can be pre-ordered NOW for print release on May 28th. 

Additionally, those wanting guidance on creating Customer Magic can contact him directly.

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