Cubicle to CEO - podcast cover

Cubicle to CEO

Ellen Yinwww.spreaker.com
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

Episodes

233. After The Purchase: How UX Drives Sales ($1M in 13 Months Case Study)

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 “The point of purchase is just the start of your relationship with someone not the end” – this sentiment is one of my favorite takeaways from my conversation with the founder of the Conscious Creator Academy, Giulia Guerrieri, on building a world class customer experience for your course or program. So what happens on the other side of...

Feb 12, 20241 hr 3 minEp. 233

Debriefing 5 Ideas That Made $1M+ Each (With 8 Figure AppSumo CEO, Noah Kagan)

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Want direct access to Noah's brain? Join us for our first dream mentor group chat in the C-Suite with Noah Kagan on February 22nd, 2024! Go to https://ellenyin.com/csuite so you can get more of his exclusive business insights.Connect with Noah: Grab a copy of Noah's book, Million Dollar Weekend: https://amzn.to/488UP6T https://milliondo...

Feb 09, 202458 min

232. Converting A Small Audience: Using Branded Events To Generate $180K

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 A branded event goes beyond slapping your brand colors and logo on a presentation. Branded events create interactive, often themed experiences for your audience, and they sell your signature offer like hotcakes on the backend. If you’re over selling through webinars, a branded event might be for you instead! Amanda Shuman, brand design...

Feb 05, 202458 minEp. 232

231. [Q4 2023 Income Report] $200K PROFIT Despite Pausing Evergreen Products For 1 Year

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuite We're back for another quarterly income reports, I have been publicly sharing my income reports for my business since 2019. So this is our fifth year now o...

Jan 29, 202445 minEp. 229

[TEASER] Why I'm Setting Guidelines, Not Goals in 2024: My 5 Explained

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Can sticking to consistent actions, regardless of outcome, actually produce a better result than reverse engineering a set goal to begin with? I'm testing this theory in 2024!Listen to the full episode on our private podcast, exclusive to C-Suite members! Join us inside at https://ellenyin.com/csuiteView the transcript for this teaser a...

Jan 26, 20247 min

[TEASER] Launch Debrief: 12 Days of Christmas

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2We're dissecting our recent launch, including revenue insights, which offers flopped, which ones flew off the shelves, and what we'd do differently.Listen to the full episode on our private podcast, exclusive to C-Suite members! Join The C-Suite by February 9th, 2024 to get access to our 12 Days of Christmas email sales sequence as a ne...

Jan 24, 20248 min

230. Strategic Downsizing: This CEO Grew Take Home Pay By $60K When She Slashed Her Revenue From $650K to $300K.

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 It’s counterintuitive that letting go of your team and clients would increase your take home pay, but this case study on intentionally downsizing your business proves that can be true. Despite a high demand for her services, nonprofit fractional fundraiser consultant Cindy Wagman realized the business she was growing didn’t actually al...

Jan 22, 20241 hr 1 minEp. 230

229. Tired Of Video-First Content? $50K Sold Out LinkedIn Launch Debrief

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Sick of creating video-first content for Instagram and TikTok? LinkedIn may be calling your name. Tania Bhattacharyya, founder of thought leadership consulting firm Lumos Marketing, helps social impact entrepreneurs and nonprofit teams stand out so they can stand up for their mission through storytelling and content strategy on LinkedI...

Jan 15, 20241 hr 2 minEp. 229

228. Need a Quick Cash Injection? Invisible Strategies That Sold $70K In 4 Weeks

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 We talk about visibility a lot on this podcast, but some of the best sales strategies for revenue sprints are not always publicly visible efforts. After taking an intentional 3 month break from selling, holistic business coach Tiffany Napper came back with a bang and managed to generate $70,300 in just 4 weeks. She signed 10 total clie...

Jan 08, 202456 minEp. 228

227. ‘Best Of’ Launching Roundup: 8 Underrated Tips For Your Most Successful Launch Ever

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Welcome to our first episode of 2024! In celebration of new beginnings, we’re kicking off the year with a curation of the best launch tips from our past guests. In this roundup episode, you’ll hear 8 underrated and unique gems to help you launch smarter and create your most successful launch yet; I’ll introduce each soundbite with the ...

Jan 01, 202438 minEp. 227

Bonus #51: My Cubicle to CEO Story

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteAccess the transcript of this episode HERE: https://otter.ai/u/cUgiYJNq7hQAeEMVdCy-LZ3UalA?utm_source=copy_urlThank you to our sponsor!Get 50% off Factor's fresh, ready-made meals delivered to your doorstep when you use code 'CUBICLE50' at https://factormeals.com/cubicle50 Links mentioned in this episode: Welcome to T...

Dec 27, 202346 min

226. YouTube Is Her #1 Lead Generator: Using Long-Form Videos To Sell $330K This Year

With over 122 million active people on the platform every day, YouTube is the 2nd largest search engine on the internet. Our guest is an artist turned CEO who has built her makeup channel into the primary lead generator for her business. Harriet Hadfield, commonly known as Harry, is an A-list celebrity makeup artist, Youtuber, and business coach, empowering creative freelancers with the tools & strategies to dismantle the starving artist narrative by booking celebrity clients and global bran...

Dec 25, 202356 minEp. 226

Bonus #50: My One Regret This Year...

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteAccess the transcript of this episode HERE: https://otter.ai/u/rDF4JPXzGLVhtL5CyfFZD30IOto?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know whe...

Dec 20, 202332 min

225. Build Sustainable Giving Into Your Business Model: How She Donated $37K This Year Without Hurting Her Bottom Line

“We don't have to wait for billionaires or for the government to make change. We can actually all make change together.” Motivating words from today’s guest, Paula Crossfield - a Vedic astrologer and business strategist helping spirit-led entrepreneurs bankroll the change they want to see in the world. If it’s been on your heart to give back to causes you care about, but you question your ability to donate enough to make a worthwhile difference OR you’re worried about risking your company’s fina...

Dec 18, 20231 hr 4 minEp. 225

Bonus #49: My Week in California (Takeaways On Affiliate Marketing, Angel Investing, & AI)

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteTry 7 days free & save 50% on your first year of Honeybook: https://share.honeybook.com/ellenLinks mentioned in this episode: Bonus #47: These Won't Be Public: https://link.chtbl.com/dIlOm9_U Bonus #6: WTH Is A Media Company: https://link.chtbl.com/kRZk53Z_ Metricool Panel w/ Latasha James: https://www.youtube.com...

Dec 13, 202338 min

224. This Voxer Summit Strategy May Convince You To Ditch Your Webinar - She Made $66K Last Launch!

While we fully believe in the wisdom of “ideas are cheap, execution is everything,” today’s entrepreneur nails both and is sharing an innovative launch strategy that doesn’t require complex webinar funnels, ads, or incentivizing affiliates with commission… Brenna McGowan is a copywriter and pre-launch strategist who generated $66K in course sales without a webinar or sales calls and - as the cherry on top - raised $13K for charity, all through a Voxer Summit. Yes Voxer, our favorite communicatio...

Dec 11, 202351 minEp. 224

Bonus #48: $27,500 Sold in 48 Hours from 1 IG Story (Behind The Biz Case Study)

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteAlso, DM @missellenyin the word 'RETREAT' if you would like to be added to the waitlist for our Brand Partnership retreat that we will be hosting in 2024.Find your perfect in-person event w/ Laylee Emadi: https://link.chtbl.com/yuYSZna9Access the transcript of this episode HERE: https://otter.ai/u/nCBoL6tpCA9REnovSU5j...

Dec 06, 202336 min

223. Create an Employee Waitlist: How To Recruit & Retain Top Quality Team Members

This conversation gave us so many revelations about what it is to be an employer! Rachel Harris, founder of the striveX umbrella of brands and Accountant_She, has recruiting, hiring, and retention down to a science. As a disrupter in the accounting industry, she not only has created a business that is growing by $100K recurring revenue every month, but is also cultivating a thriving company culture that has people clamoring to sign up for a waitlist to get hired by her while others in her indust...

Dec 04, 20231 hr 5 minEp. 223

Bonus #47: These Won't Be Public Anymore...

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteGet our 12 Days of Christmas flash deals in your inbox daily from Dec. 4th - Dec. 15th when you sign up at https://ellenyin.com/12daysSam Vander Wielen's episode: https://link.chtbl.com/khQpUM3WAccess the transcript of this episode HERE: https://otter.ai/u/RfoPWrruNTiPFo301HXPQGsK-oc?utm_source=copy_urlIf you enjoyed ...

Nov 29, 202318 min

222. Replace Work-Life “Balance” With Work-Life “Harmony” To 6X Your Revenue

I’ve always felt “work-life balance” is an unrealistic expectation to strive for because different seasons require different priorities, so I usually opt for the goal of ‘work life harmony’ instead. Today’s guest shares the same sentiment. Tina Wells, founder of RLVNT Media and WNDR LN, launched a successful market research company at age 16, has published more than 15 books over the course of the last 2 decades, and has been recognized in Fast Company’s 100 Most Creative People in Business + Es...

Nov 27, 202354 minEp. 222

Bonus #46: Only Our Email List Will Get These Deals 👀

Sign up to receive our 12 Days of Christmas emails at https://ellenyin.com/12daysWe can't wait to share these offers and discounts with you!Access the transcript of this episode HERE: https://otter.ai/u/l34j_0dcHqmTGvbbCem09-mKTGk?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a sc...

Nov 22, 20236 min

221. How, Why, & When To Niche Down To Bring In The Big Bucks

“You need to niche down” is advice we’ve all heard a thousand times, but rarely are there answers to the how, when, and why? Here to disclose the secrets of choosing a successful niche that brings in the big bucks is Eman Ismail - a copywriter who went from writing anything for anyone, to an email conversion strategist for 6, 7 & 8 figure online business owners. Eman firmly believes that niching is the fastest way to grow your business, and her case study today details her own step-by-step n...

Nov 20, 20231 hr 7 minEp. 221

Bonus #45: Close More Sales With This Follow Up Strategy

Thank you to our sponsor!Choose from more than a dozen languages to start learning and speaking a new language in just 3 weeks. Here’s a special, limited time deal for our listeners to get 55% off your Babbel subscription: https://babbel.com/ELLEN Special shout out to the two incredible business owners mentioned in this episode: Isabelle Sarley (@sarleycopy) Natasha Pierre (@shinewithnatasha) DM us @missellenyin or @cubicletoceo to let us know if this strategy worked for you!Access the transcrip...

Nov 15, 202317 min

220. The Sales Call Structure That Converts at 100% - Listen For The Play by Play

It’s time to supercharge your sales game! Our guest today is Dielle Charon, a 7 figure sales expert for women of color coaches who maintains an incredible 100% sales call conversion rate, making $310,000 on her last launch with a $15,000 offer. Dielle is a true practitioner of what she preaches, and she’s walking us through exactly what she does pre, during, and post call - with a play by play of her exact sales call structure, from opening smile to sending the invoice with a 24 hour payment pol...

Nov 13, 20231 hr 1 minEp. 220

Bonus #44: Want To Collaborate In 2024? Join Me In This Peer Mastermind (MixerMind) By November 21st!

Experience a preview of the MixerMind at one of Linda’s open houses November 15th, 16th, or 17th! Sign up for you preferred Open House date here: https://www.lindasidhu.com/a/2147699165/HV842Z9zMeet all the qualifications and ready to skip straight to joining me as a participant in the MixerMind? Lock in your spot by November 21st for an epic 2024: https://www.lindasidhu.com/a/2147711406/HV842Z9zAll details about the MixerMind shared at the link above.Connect with Linda on Instagram @linda_sidhu...

Nov 08, 202340 min

219. Copy These Business Boundaries For Results Like 44% Revenue Increase & Sub-40 Hour Work Weeks

Master the art of being un-mess-with-able in your service-based business from a true boundary (and social media) queen, Becca Booker of Homemade Social! Becca has clear & firm boundaries set on her calendar, phone, email, social media, client contracts, and even with her team. Having all of these boundaries may seem scary or restrictive at first, but it actually allows her to do better work for her clients, faster. Thanks to her streamlined processes and boundaries, her agency has cut averag...

Nov 06, 202352 minEp. 219

Bonus #43: Want To Attend OR Host an In-Person Conference in 2024? Here's What You Need To Know

Use code 'ELLEN' to get $100 off your ticket to Laylee Emadi's Creative Educator Conference - January 15th-17th 2024 in Dallas Texas! Get your ticket NOW: https://creativeeducatorconference.comConnect with Laylee and her team at @creativeeducatorconference on Instagram!Access the transcript of this episode HERE: https://otter.ai/u/otd4Hh2g3Q5EacFvoX3XINRIL-4?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign u...

Nov 01, 202332 min

218. [Q3 2023 Income Report] What Did Taking A Month Off Do To The Business Bottom Line?

Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlist Catch up on our previous Income Report episodes at: https://ellenyin.com/incomereport It's time for our Q3 2023 Income Report, brought to you by our amazing friends at Theory Planning Partners! We have been publicly sharing our income reports for our business since 2019, making this our fifth year now of reporting exactly what our business makes spends and profits...

Oct 30, 202342 minEp. 218

Bonus #42: I Tested Emailing My List 6x In 2 Days - Did It Increase Sales? Here's The Results

Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlist Listen to Kirsten Roldan's full episode detailing her email marketing strategy: https://link.chtbl.com/HSZCGZAjAccess the transcript of this episode HERE: https://otter.ai/u/VBEfgQ--uTuMOrzBz_WTaJd5Hfo?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notificati...

Oct 25, 202319 min

217. The Line-By-Line Email That Made $24K From A List Of 500 Subscribers

Sign up for your FREE ticket to Rise Together, a 5 day virtual event from Oct 30th - November 3rd: https://ellenyin.com/risetogether Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlist We love a woman with a strong stance on marketing, and today’s guest does not disappoint. Kirsten Roldan is a firm believer that millionaires send emails. Period. Her program - Million Dollar Email - makes businesses social media opt...

Oct 23, 20231 hr 1 minEp. 217
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