Joining me today is my friend, Brittany Herzberg. Brittany is the SEO and Case Study copywriter service providers call when they want to show up as the answer to a Googled question. Since our Monday episodes on the podcast always feature a guest case study, I thought it would be useful for Brittany to walk us through her proven process for how to create a powerful case study of your own. You can actually do this in real time with us as you're listening to our conversation. Pull up a blank google...
Oct 18, 2023•40 min
Amazon created their own holiday with Prime Days - so why can’t small businesses? Holly Haynes had the same thought; she was tired of competing against massive brands for advertising space during the Black Friday/Cyber Monday craze, and being stressed about launching when she’d rather be spending time with her family. Thus, her end of year ‘Anti-Black Friday’ campaign was born - a launch driving people to a private podcast funnel, which then primes listeners to join Holly’s Anti-Social School pr...
Oct 16, 2023•56 min•Ep. 216
Today’s bonus episode is a replay of my guest appearance on Metritalks, a monthly roundtable series with creators & marketing experts hosted by Metricool - our favorite one-stop shop for social media management. This MetriTalk focused on all things launching, producing and growing a podcast show.To sign up for your forever free Metricool account + try any premium features free for 30 days, go to metricool.com and use our code CEO.AUDIOShure SM7B Microphone - https://amzn.to/3rOfqOYRode Micro...
Oct 11, 2023•43 min
You’ve heard you need to repurpose your content countless times before, but we doubt you’ve thought to use your podcast content for this purpose. Joining us today is Kim Rittberg, ex-media exec at Netflix, Us Weekly, and People Magazine, and host of The Exit Interview. Kim’s case study reveals her unique strategy for booking more paid speaking engagements by creatively positioning her existing podcast content in her email pitches! This pitch approach 4Xed the number of speaking gigs she booked t...
Oct 09, 2023•1 hr•Ep. 212
Thank you to everyone who shared such brilliant business remix + repeats: Christina Lenkowski @publicityxchristina Cindy McGhee @cindy.mcgheecpa Katy Widrick @kwidrick Yasamin Salavatian @yasaminsalavatian Dr. Julia Colangelo @drjuliacolangelo Mikki Wilson @mikconnectsdots Allison Jordan @betterbellytherapies Belinda Rosenblum @ownyourmoney Tania Bhattacharyya @taniabhat Jaclyn Mellone @jaclyn_melloneListen to Jaclyn's episode of Cubicle to CEO here: https://link.chtbl.com/LAZc-CMX Erin Perkins ...
Oct 04, 2023•24 min
Our guest today is a true trailblazer in the world of media and marketing innovation. Meet Windsor Western, co-founder of media giant HerCampus Media and its umbrella brands, including GenZology - a Gen Z Marketing Summit series that's not only established HerCampus as the go-to thought leader on youth marketing, but has also catapulted their brand partnership revenue growth by a jaw-dropping 10,000%! GenZology is an ingenious strategy that arms HerCampus brand clients with unbeatable insights i...
Oct 01, 2023•1 hr•Ep. 214
Get a behind the scenes look at our time at Make Your Mark Live in Dallas: https://www.instagram.com/reel/CxoB25XvEZg/?igshid=MWZjMTM2ODFkZg==Our takeaways from Podcast Movement: https://link.chtbl.com/QZWrmq97Linda Sidhu's personality quiz funnel episode: https://link.chtbl.com/9i_s2XIRWhat's your signature CEO style? Take the quiz: ellenyin.com/quizAccess the transcript of this episode HERE: https://otter.ai/u/QLbm57bi77LcN08OAU93bTqC0CE?utm_source=copy_urlIf you enjoyed today's episode, pleas...
Sep 27, 2023•24 min
Our guest today is already a seasoned expert at change, despite only being in her early 20s. Just before her freshman year of college in 2019, Shyne Webster created her business, Designed by Shyne - a passion project turned clothing brand. But as her business acumen grew, she transitioned into a full-time brand design freelancer and eventually agency owner, offering brand strategy, 1:1 coaching, and even teaching workshops on innovation and design thinking. After previously pivoting her solo pra...
Sep 25, 2023•51 min•Ep. 213
APPLY FOR OUR CUBICLE TO CEO X NORBY GRANT BY OCT. 3: https://cubicletoceo.nor.by/ Sign up for our weekly test messages: https://ellenyin.com/superfanAccess the transcript of this episode HERE: https://otter.ai/u/CXlDtKEtJ2mPqORy2mAN2J6HLeU?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan s...
Sep 20, 2023•8 min
This sister duo turned a dream and a shoestring budget into a trade show triumph! Picture this: Becca Stern and her sister Jess invested $25,000 AUD of their savings to start their business, Mustard Made - a line of colorful vintage inspired lockers with a cult following and celebrity fans. They took a big risk right off the bat, deciding to test the viability of their new business at a trade show with only a few product samples on hand. If they received a few orders to validate their proof of c...
Sep 18, 2023•1 hr 3 min•Ep. 212
Subscribe to our YouTube Channel! https://www.youtube.com/c/CubicletoCEOListen to our exclusive interview with Amy Porterfield HERE: https://link.chtbl.com/UIVj9PTbAccess the transcript of this episode HERE: https://otter.ai/u/In0VyktpR0RGHSho-_K1VOXzTU4?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin....
Sep 13, 2023•30 min
This is our final week of featuring gems from past guests before we resume our regular Monday case study interviews. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This fourth and final roundup in the series features 7 must-try customer feedback tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full ...
Sep 11, 2023•47 min•Ep. 211
Check out my dicussion with other entrepreneurs on changing your name after marriage:Threads: https://www.threads.net/@missellenyin/post/Cu-Js1cPA4v/?igshid=MzRlODBiNWFlZA==Facebook: https://www.facebook.com/ellenyinofficial/posts/pfbid037294XtCkndgV8GYv6F8p74NQY9HSSgywoUb9DhzNRdbR4bhDkQCuF7DGN56vCtjKlAccess the transcript of this episode HERE: https://otter.ai/u/7faTr8HF6N6deBNyyZrqxDUOn5k?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's...
Sep 06, 2023•35 min
We’re hitting pause for a few weeks on airing new interviews to bring back underrated gems from our previous guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This third roundup in the series features 6 must-try conversion tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. The ...
Sep 04, 2023•38 min•Ep. 210
We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.coConnect with our CEO Collective! Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.com Master your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sac Check out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.com Create a swoon-worthy brand for less than $500/month with the Wo...
Aug 30, 2023•13 min
We’re hitting pause for a few weeks on airing new interviews to bring back underrated gems from our previous guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This second roundup in the series features 6 must-try lead generation tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation...
Aug 28, 2023•48 min•Ep. 209
We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.coConnect with our CEO Collective! Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.com Check out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.com Create and post 5 days of videos in 5 minutes a day with Natasha in her Video Confidence Challenge: http://videoconfidencechallenge.com/ Grow yo...
Aug 23, 2023•14 min
You all gave rave reviews on our “10 out of the box marketing tips to try in 2023” roundup episode we published at the end of last year, so for the next few weeks, we’re taking a break from airing new interviews to bring back underrated gems from our guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This first roundup features 10 must-try pitching tips; we’ll introduce each soundbite with the name of the guest and...
Aug 21, 2023•50 min•Ep. 208
We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.coConnect with our CEO Collective! Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapper Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.com Master your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sac Check out Tiffany Grimes' Author Mentorship at ...
Aug 16, 2023•14 min
Join the conversation on Threads! https://www.threads.net/@cubicletoceo/post/Cv8gZRmJsYa/?igshid=MzRlODBiNWFlZA== Is it realistic to make $1 million a year with one digital product? Attorney-turned-entrepreneur Sam Vander Wielen has proven it’s possible many years in a row with her Ultimate Bundle™, a collection of 10 fill-in-the-blank legal templates, on-demand trainings, and a raving community of thousands redefining the way coaches, service providers, and creatives protect their businesses! E...
Aug 14, 2023•1 hr 9 min•Ep. 207
We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.co Connect with our CEO Collective! Listen to The Shine Online Podcast with Natasha: https://link.chtbl.com/spicy-content Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapper Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.com Check out Tiffany Grimes' Author Mentors...
Aug 09, 2023•12 min
What strategies are actually working for Instagram audience growth in 2023? Today’s case study features Instagram expert and business coach Mya Nichol, who gained an impressive 70,000 new followers in 6 months between January 8 and July 8 of this year! Mya reveals why she cut her posting volume in half this year, her winning ways to keep viewers on your video for longer watch times, and three other key strategies she’s experimenting with in real-time so you can borrow her best performing ones. F...
Aug 07, 2023•1 hr 11 min•Ep. 206
Book an intro call with Theory Planning Partners at https://calendly.com/theoryplanningHear Kaitlyn's full investment portfolio that is setting her up for retirement in episode 193: https://cubicletoceo.co/wealth-building-strategy/Access the transcript of this episode HERE: https://otter.ai/u/HAEBrm9I-94X1DAS6s62HManDLs?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodc...
Aug 02, 2023•19 min
Catch up on our previous Income Report episodes at: https://ellenyin.com/incomereport Welcome back to our Q2 2023 Income Report! We have been publicly sharing our income reports for our business since 2019, making this our fifth year now of reporting exactly what our business makes spends and profits every 90 days. We've been doing this practice for so many years because we really believe that financial transparency is the future and that we all benefit when we collectively share our insights an...
Jul 31, 2023•36 min•Ep. 205
Come join the discussion on Threads! https://www.threads.net/@missellenyinLinks mentioned in this episode: Teri Yu's case study on Vibely's acquisition by Kajabi: https://cubicletoceo.buzzsprout.com/820498/13264133-behind-the-buyout-the-numbers-negotiation-of-vibely-s-acquisition-by-kajabi Christina Scalera's YouTube series on selling your business: https://youtube.com/playlist?list=PLolGULcatbHAH6DPeUCPJDFs1G2ZYn6qB Christina's episode on Cubicle to CEO: https://cubicletoceo.buzzsprout.com/8204...
Jul 26, 2023•20 min
Try Kajabi for 30 days completely FREE: https://ellenyin.com/kajabi What is it actually like to build a company that gets acquired? Sharing her first-hand experience today is tech founder Teri Yu, who sold her community-based software, Vibely, to the $2 billion online business platform Kajabi, where her product became Kajabi Communities. After raising $2.5 million in funding, Teri eventually scaled Vibely to a $6 million annual run rate and hundreds of thousands users served through the communit...
Jul 24, 2023•51 min•Ep. 204
Enter to win a free signed copy of Natalie's new book, Gutsy, over on Threads: https://www.threads.net/t/Cu4oa4mLgLS/?igshid=MzRlODBiNWFlZA==In this bonus episode, you’ll be privy to never-before-told stories and juicy disclosures in our Gutsy themed interview with Natalie Franke today, in celebration of Natalie’s second book, Gutsy, launching this August.You may know Natalie as the author of Built To Belong, host of The Independent Business Podcast, and Chief Evangelist of Honeybook, but you’ll...
Jul 19, 2023•32 min
How do you maximize revenue and list growth from an unpaid speaking engagement? When copywriter and brand strategist Zafira Rajan was asked to speak at Amy Porterfield’s virtual event, she leveraged the opportunity to beta test a freebie that led to an $11 tripwire product through a series of subsequent upsells, iterations, and strategic collaborations, this tripwire funnel resulted in more than $45,000 and 600 new customers added to her business - far more than the upfront speaking fee she woul...
Jul 17, 2023•59 min•Ep. 203
Share your launch flop story with us on Threads! Join the conversation at @missellenyin + @cubicletoceo Interested in participating in our next Paid to Create Challenge in October? Add your name to the waitlist at https://ellenyin.com/paidtocreateAccess the transcript of this episode HERE: https://otter.ai/u/XIoDtQcC2Ns1CBYWyUi3Ks3HayA?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at w...
Jul 12, 2023•24 min
Today’s case study on flipping a flopping launch features Anita Siek, a lawyer turned brand and copy strategist and the founder of Wordfetti. In late 2022, Anita experienced the slowest launch she had ever seen, with little intake on the waitlist and sluggish sales during the first five days of open cart. Rather than giving up, Anita made a bold decision to completely switch her launch messaging and strategy in the final 48 hours, the details of which we’ll uncover in this interview. The result?...
Jul 10, 2023•1 hr 2 min•Ep. 202
