Cubicle to CEO - podcast cover

Cubicle to CEO

Ellen Yinwww.spreaker.com
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

Episodes

Bonus #26: Honest Mid-Year Update On Our Big 3 Goals: Where We're Succeeding & Failing

What is your most important goal for 2023? Let us know after listening to this episode by DMing @missellenyin and/or @cubicletoceo!Links mentioned in this episode: Bonus #3: Our Company's Big 3 Goals For 2023: https://open.spotify.com/episode/3RxKcZ3ykrWJkZib1se8aP?si=94e91b5a818c45e4 Bonus #10: 2023 Visioncast: https://open.spotify.com/episode/4NqS7OEQINDARMrUyBolDB?si=153f68d3e8d2428e Bonus #20: 3 Strategies That Grew Our Podcast To 70K Monthly Downloads: https://open.spotify.com/episode/78b6m...

Jul 05, 202333 min

201. Stuck At Six Figures? Key Changes That Scaled This Agency From 6 To 7 Figures

Stuck at six figures? Today’s case study examines the key strategy differences between a six and seven figure business through the lens of Pauleanna Reid, the founder of WritersBlok, a full-service celebrity ghostwriting agency working with high-profile leaders to turn their personal stories into powerful brand assets. Sharing her personal roadmap from six to seven figure agency owner, Pauleanna highlights crucial improvements she made in the areas of team, client, project, and brand management ...

Jul 03, 20231 hr 8 minEp. 201

200. (Part. 2) 200th Episode Celebration: Listen To Me Coach These 9 Entrepreneurs

Listen to part 1 of this Q+A here: https://open.spotify.com/episode/3kVfFxdZoJZbedrJIKWIHX?si=7737eb409b064ff9 Special thank you to the listeners who submitted questions! Michelle Pualani @themichellepualani Laura Camancho @speakupwithlaura Nicola Moors @nicolamoors Mindi Trimble @minditrimblementoring Madison Sanford @thenourishedbump Michelle Guo @michelleannguo Angel Filer @financeinhereyes Dijon Bowden @dharmaglow Juliette Molina @julesbmakeupgirl View the transcript for this episode at: htt...

Jun 28, 20231 hr 12 min

200. (Part. 1) 200th Episode Celebration! Free Coaching With Ellen

Cheers to 200 episodes together, we can't believe we showed up together in this space for 200 weeks that's almost four years together. And whether you've been with us since episode one, or you're just tuning in today for the first time, welcome, we are so grateful to have you here. In thinking about how we wanted to celebrate this milestone with you all, we felt it was only fitting to feature your voices, our amazing listeners as the guest stars of today's episode, so we're doing a listener Q&am...

Jun 26, 20231 hr 6 minEp. 200

Bonus #25: 3 Ways We Increased Our Webinar Conversion Rate

What kind of value do you want from these bonus episodes? Let us know at @missellenyin or @cubicletoceo !Access the transcript of this episode HERE: https://otter.ai/u/qKuvEnjNiQpVFvxxBvOS4mBdx1w?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new ca...

Jun 21, 202319 min

199. 2 Ways To Add Urgency and Increase Funnel Conversions by 50%

We are joined on the show today by a dynamic duo who we're lucky to also call friends, Annette Grant and Sarah Karakaian. These talented hosts are the voices behind the premier podcast in the short-term rental space, Thanks For Visiting, as well as the masterminds behind the Hosting Business Mastery Method. In their case study, Annette and Sarah reveal two specific incentives they implemented to build urgency into their free workshop funnel, which led to a staggering 50% improvement in their con...

Jun 19, 20231 hr 1 minEp. 199

Bonus #24: 3 Strategies That Landed Us At The Top Of Course Affiliate Leaderboards

Let us know your favorite affiliate tip by DMing us @missellenyin and @cubicletoceo!Access the transcript of this episode HERE: https://otter.ai/u/ZtinxQicMrBidtlK_66JOsDMxeY?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!...

Jun 14, 202321 min

198. Word Of Mouth At Scale: Empowering Students As Affiliates Grew Her Course To $2M/Year

This affiliate marketing focused episode with Molly Keyser rounds out the final installment in our word-of-mouth and referral marketing mini series. After spending years building a successful photography business, Molly packaged her knowledge into a digital course educating other photographers, and scaled that one course to $2M/year. 10% of total sales were driven by her own students who became affiliates for the course, an impressive feat uncovered in today’s case study where Molly walks us thr...

Jun 12, 202354 minEp. 198

Bonus #23: 5 Ways To Find Quality Referral Partners (Outside of Existing Clients)

Listen to the details of our bundle launch in "My Q4 2021 Income Report, Breakdown of Our 7 Revenue Streams & Launch Numbers": https://cubicletoceo.buzzsprout.com/820498/9887908-my-q4-2021-income-report-breakdown-of-our-7-revenue-streams-launch-numbers Access the transcript of this episode HERE: https://otter.ai/u/TCrjgTcqwOY-p6OV0aPsDA8fMm8?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or ...

Jun 07, 202315 min

197. She Walked Away From 17K Followers + Made 40% More Revenue With This Referral Strategy

Today’s episode is the second installment in our word-of-mouth and referral marketing podcast series, this time featuring guest Sara McCabe. As a leadership and operations consultant who helps her clients build better leaders, stronger teams, and more efficient businesses, Sara put her own advice to the test by choosing to walk away from her TikTok account she had built up to 17K followers, and focus instead on generating referrals through past and current clients. This strategic decision result...

Jun 05, 202352 minEp. 197

Bonus #22: The Easiest Way To Get More Glowing Reviews

To enter our giveaway celebrating our upcoming 200th episode: 1) Leave a positive rating or review for our show at https://ratethispodcast.com/cubicletoceo2) Submit a screenshot of that rating (+ a voice memo question for our 200th episode Q+A) at https://ellenyin.com/200Access the transcript of this episode HERE: https://otter.ai/u/VpmKxS28ea0KcIZ8iwG2xFWIPSM?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a posi...

May 31, 202310 min

196. Repurposing Client Results: Building A Million Dollar Business From This 3 Step Testimonial Strategy

Enter to win a $200 shopping spree with your small business of choice + submit a question to be featured in our upcoming 200th episode of the podcast: ellenyin.com/200 This interview kicks off a 3 episode series centered on growing your revenue through referral and word of mouth marketing. Our first guest is Amanda Walker, host of the Best Damn Coach podcast and a master performance coach, who went from making $623 paychecks as a high school teacher to building a million dollar coaching business...

May 29, 202357 minEp. 196

Bonus #21: Use This 2 Sentence Email Follow-Up When You’re Ghosted By A Potential Client

Tell us how this magic 2 sentence email has helped you get responses from potential clients on Instagram @missellenyin and @cubicletoceo!Listen to Bonus #9: STOP Ending Your Emails With This Conversation Killer: https://cubicletoceo.buzzsprout.com/820498/12347654-bonus-9-stop-ending-your-emails-with-this-conversation-killerAccess the transcript of this episode HERE: https://otter.ai/u/oHZ8EHW2N-tocKDEnTWLg1nujsQ?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/qui...

May 24, 20238 min

195. Solopreneur to Thriving Team: How Hiring Interns Increased Business Revenue By 45% In 5 Months

All entrepreneurs eventually hit a ceiling in scaling their business alone that starts them down the path of exploring, when and how do I start hiring? Today’s guest brings a unique perspective to the hiring process, leveraging internships to build her team. Heather Brown is a full-time blogger, podcast host of Healthy with Heather Brown, ebook author, and educator behind the brand My Life Well Loved, reaching more than 1 million women a year through her content. Heather’s case study documents h...

May 22, 20231 hr 2 minEp. 195

Bonus #20: 3 Strategies That Grew Our Podcast To 70K Monthly Downloads

Email [email protected] with the subject line "CASTBOX REFERRAL" for an introduction to our Castbox ad rep!3 Underrated Tips for Becoming a Paid Speaker Episode: https://cubicletoceo.buzzsprout.com/820498/12111286-bonus-4-how-do-i-become-a-paid-speaker-3-underrated-tipsSave 30% discount on your annual Mic Check Society membership (monthly payment plans are available) by going to micchecksociety.com and entering the code CEO at checkout.Access the transcript of this episode HERE: https://otter...

May 17, 202322 min

194. 70K to 350K Monthly Downloads In 1 Year: 3 Strategies For Explosive Podcast Growth

Today’s case study is a masterclass in audience growth and retention for any content creator, but pay extra attention if you’re a fellow podcaster. Les Alfred, podcast host & founder of Balanced Black Girl, joins us on the mic to divulge the juicy details behind her podcast’s meteoric rise from 70,000 to now 350,000 monthly downloads - an impressive 5X growth in one year. Balanced Black Girl is an online wellness community and podcast focused on mind-body health, habits, spacious productivit...

May 15, 202356 minEp. 194

Bonus #19: Evaluating Two Investment Opportunities - The Pros, Risks, and Which One I Chose

For more insight on investment strategies, listen to episode 193 with my personal wealth advisor, Kaitlyn Carlson: https://cubicletoceo.co/wealth-building-strategy/Access the transcript of this episode HERE: https://otter.ai/u/RtRE1RCmcc7XDSEpB2Xt6L1zC5c?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin...

May 10, 202321 min

193. Retirement For Entrepreneurs Series: This Wealth Advisor’s Investment Strategy To Grow A $15M Portfolio And Retire On $360K/Year

Last week, we explored real estate investing as a retirement vehicle and this week, our guest’s chosen retirement strategy is investing in a stock portfolio that will allow her to retire at age 60 with a $15 million portfolio that she can withdraw an annual income of $360,000/year from. Kaitlyn Carlson is the founder & CEO of Theory Planning Partners, a boutique wealth creation firm for the top female entrepreneurs in the United States. Before launching Theory Planning Partners, Kaitlyn spen...

May 08, 20231 hr 8 minEp. 193

Bonus #18: Poll The People - Paid vs. Free, Peer-Led Masterminds

Thank you to our contributors who we quoted in this episode: @shinewithnatasha @thetiffanycoyle @ericapowellandco @thelistcoach @joyymichelle @hayleyluckadoo @erinhurleymd @sigruncom @kc_creativellc @MizDailey Check out these previous podcast episodes: Meet My Biz Besties w/ Tessabella Jelten+ Laura Markz 3 Practical Ways To Use AI To Create Content: How Jasmine Garnsworthy Runs A Media Company As The Only Full Time Employee This NON-WEBINAR “Open House” Funnel Generates 25% Application Rates Fo...

May 03, 202345 min

192. Retirement For Entrepreneurs Series: Investing In Real Estate To Retire By 40 With $300K/Year

As entrepreneurs, we have the rare privilege of deciding when and how we retire. For many of us, retirement isn’t necessarily an age, but rather a milestone of financial independence where the income from assets outside of our business fully cover our lifestyle expenses, thus rendering work optional. “Desirement”, not “retirement” as today’s guest would call it. In this first installment of our retirement series, we’re talking to Erinn Bridgman, a money management and mindset coach who helps fem...

May 01, 202358 minEp. 192

Bonus #17: I Made $676,000+ From This $55 Skill... I Want You To Learn It Too!

Join us for our next Paid to Create cohort at https://ellenyin.com/paidtocreateWant to hear from our previous Paid to Create students? Check out these podcast episodes: [$10K Launch Case Study] How She Sold Out A Course That Wasn't Created Yet How This Business Newbie Spent $0 of Her Own Money To Create & Launch Her First Online Course How to Get Paid for a Product You Haven’t Even Created Yet How This Neurodivergent Artist Increased Her Income From $250 to $10K/Month With An Online Course A...

Apr 26, 202313 min

191. [Q1 2023 Income Report] $194K In Cash + Our Highest Profit Margin In Years

Welcome back to our Q1 2023 Income Report! I have been publicly sharing my income reports for my business since 2019, making this our fifth year now of reporting exactly what our business makes spends and profits every 90 days. We've been doing this practice for so many years because we really believe that financial transparency is the future and that we all benefit when we collectively share our insights and our data. This is part of our advocacy work as a media platform that creates content th...

Apr 24, 202355 minEp. 191

Bonus #16: 3 Life-Changing Lessons I Learned From My First Personal Wellness Retreat

Access the transcript of this episode HERE: https://otter.ai/u/CYs6U8bwEUXUAt-wscimUkYbZt4?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizConnect with Carmen + learn more about the Permission Slip Retreat I attended: https://carmenohling.com/permissionslipretreat/ https://www.instagram.com/carmenohling/ https://www.instagram.com/permissionslipcommunity/ If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubic...

Apr 19, 202320 min

190. Proof Biz Besties Grow Your Bottom Line: Their Collaboration Generated a Collective $25K

It’s a love story that rivals Taylor’s version of Romeo & Juliet. Follow the saga of two Cubicle to CEO mentees turned biz besties, from meet-cute to making $25K together by leaning on each other’s strengths. Mindi Trimble + Juliette Molina's case study is proof that biz besties not only better your life, but also grow your bottom line - and why relationships are key to your success in business. View the transcript for this episode at: https://otter.ai/u/CKEGIVVgxtvxH8faaE3hLodTWsQ?utm_sourc...

Apr 17, 202352 minEp. 190

Bonus #15: What's Your CEO Style? Take This 10 Question Quiz To Find Out!

Find out your unique CEO style here: https://ellenyin.com/quizAccess the transcript of this episode HERE: https://otter.ai/u/jE5I8jFFUpJAcwjlQhBaf6VESgw?utm_source=copy_url If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @...

Apr 12, 20239 min

189. 3 Strategies That Made $3 Million Over 3 Years: The Business of Being an Influencer

We’re continuing our back to back conversations with entrepreneurs who monetize as content creators or influencers with this week’s guest, Mattie James. Mattie is a former Miss Liberia USA turned best-selling author of Everyday MAGIC, the CEO of the Mattie James Company, and founder of Bossfluence. In today’s case study, Mattie reveals 3 key strategies she implemented in her business over 3 years that made her $3 million dollars. To add to the synchronicities, Mattie is also a proud mom of 3, le...

Apr 10, 20231 hr 7 minEp. 189

Bonus #14: Influencers, Creators & UGC - What's The Difference?

Listen to our previous case study with Tiffany Yu who made $100K last year with her content creation side hustle: https://cubicletoceo.buzzsprout.com/820498/12558624-the-side-hustle-for-ceos-make-100k-year-as-a-content-creator-outside-of-your-businessAccess the transcript of this episode HERE: https://otter.ai/u/PkijjJK6VjDZ6YC_3qZmD6pIpcI?utm_source=copy_url Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: h...

Apr 05, 202320 min

188. The Side Hustle for CEOs: Make $100K/Year As A Content Creator Outside of Your Business

For all the links mentioned in this episode, go to our blog post: https://cubicletoceo.co/disability-advocate/ Most entrepreneurs look at content as a means to an end, or a necessary marketing strategy to drive sales to the actual service or product their business provides - but what if you also monetized the content itself? Tiffany Yu made $100K last year with her side hustle as a content creator, a completely separate income stream from her primary role as the CEO/Founder of Diversability, an ...

Apr 03, 20231 hr 18 minEp. 188

Bonus #13: Closing My Coworking Space (Is Quitting Bad?)

Hear how Ellen opened the Clubhouse on a $7K budget: https://cubicletoceo.buzzsprout.com/820498/11250852-behind-the-business-opening-my-oregon-coworking-space-7-months-ago-on-a-7-000-budgetGet the book mentioned in this episode 'Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas': https://amzn.to/3zbL6hg Access the transcript of this episode HERE: https://otter.ai/u/5PKFO2B1YFnu_-jqfnpoS19f87E?utm_source=copy_url If you enjoyed today's episode, please: Leave a ...

Mar 29, 202321 min

187. 3 Practical Ways To Use AI To Create Content: How Jasmine Garnsworthy Runs A Media Company As The Only Full Time Employee

AI has entered the chat in a BIG way this year, but what’s just tech hype and what’s actually useful to you as a business owner? Jasmine Garnsworthy, creator of Female Founder World, debriefs her personal use case of how 3 of her favorite AI tools - including Chat GPT - make it possible for her scrappy team of two to sustainably publish large volumes of content AND plan in-person events all over the U.S. - all while retaining their brand originality and content quality. Having previously led edi...

Mar 27, 202357 minEp. 187
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