Go listen to part 2 of @shinewithnatasha's Video Marketing Hot Takes on The Shine Online Podcast: https://link.chtbl.com/shineonlineApple: https://podcasts.apple.com/us/podcast/the-shine-online-podcast/id1491553314?i=1000605298712Spotify: https://open.spotify.com/episode/2CWSnbs4fgX5K8eJXNgpWK?si=L6oViko8SomgSXIOnegELAAccess the transcript of this episode HERE: https://otter.ai/u/ofFABEKf-g0mHsnKVZLL_uE31ts?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rat...
Mar 22, 2023•20 min
Imagine making $500,000 dollars from one email. Today’s guest actually did this, and she’s giving you a word for word copy of said email in a doc to peruse AND participate in conversation with her later in this episode. Meet Merel Kriegsman, a former cleaning lady turned self-made millionaire specializing in high-end offers, and dedicated to helping you become the wealthiest woman in your lineage. While we love a good success story, we also recognize that overnight success is rarely a reality. T...
Mar 20, 2023•58 min•Ep. 186
Go show some love to our friend Leslie at https://www.instagram.com/l.thompson_realestate/Access the transcript of this episode HERE: https://otter.ai/u/zhWdPOfJmYF_wxX2PElOTX4YTD4?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and t...
Mar 15, 2023•11 min
What gives you the marketing ICK? If you’re tired of seeing gurus pose in front of ferraris and reliving the same formulaic webinar - complete with inflated value stacks and fear-induced FOMO - today’s conversation will feel refreshing in more ways than one. We’re joined by my friend Gloria Chou, an award-winning Small Business PR coach who has helped her community generate more than 1 BILLION free, organic views for their business through features in top tier media outlets. Gloria brings us a b...
Mar 13, 2023•54 min•Ep. 185
Have you planned out what your business calendar will look like for the rest of 2023? DM what you're most excited for to us at @missellenyin or @cubicletoceo!Links mentioned in this episode: Bonus #3: Our Company's Big 3 Goals For 2023: https://cubicletoceo.buzzsprout.com/820498/12064890-bonus-3-our-company-s-big-3-goals-for-2023 Quiz Funnel Strategy with Linda Sidhu: https://cubicletoceo.buzzsprout.com/820498/11082441-borrow-the-personality-quiz-funnel-behind-this-70k-launch Get our weekly emai...
Mar 08, 2023•31 min
The Pareto principle, more commonly known as the 80/20 rule, states that 80% of our outcomes result from only 20% of our efforts. With this in mind, it’s vitally important for entrepreneurs to know what to amplify in their business and what to ruthlessly eliminate. Business growth strategist Frenchie Ferenczi conducted an experiment in pursuit of this truth, implementing a decision filter she dubbed “staying close to the money” to measure everything she spent time on in relation to how likely it...
Mar 06, 2023•57 min•Ep. 184
Here's why you should stop ending your emails with "let me know if..." (and 7 sign-offs to try instead for higher response rates & conversions!) Do you have a sticky business situation where you don't know the right words to say? DM it to us @missellenyin or @cubicletoceo so we can hold onto it for a potential future bonus episode! Access the transcript of this episode HERE: https://docs.google.com/document/d/17dvNCzdAcVE8uoLDao1MmvfOjDMldlYaXqNa7R8yhHk/edit?usp=sharing If you enjoyed today'...
Mar 01, 2023•7 min
How do real-life creators, small business owners, and social media managers use data to make smarter marketing decisions? We’ve brought in two experts from Metricool - our favorite all-in-one social media management, analytics, and scheduling platform - to give us the inside scoop. Anniston Ward & Alex Caceres from Metricool’s marketing team have a front row seat to thousands of social media accounts of all sizes and niches on platforms ranging from TikTok to Twitter. In this case study, the...
Feb 27, 2023•46 min•Ep. 183
Hear more about how Ellen built her co-working space in this episode: https://cubicletoceo.buzzsprout.com/820498/11250852-behind-the-business-opening-my-oregon-coworking-space-7-months-ago-on-a-7-000-budgetAccess the transcript of this episode HERE: https://docs.google.com/document/d/1Yer9I2AWE_La8l1JMeWViBd83lA0B5ogRmH6ZxVRf_I/edit?usp=sharingIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at el...
Feb 22, 2023•25 min
Full heads up: you’re about to be hit with the motherlode of all case studies. Amy Porterfield is giving us a Cubicle to CEO exclusive on her most recent $7.5 MILLION launch of her signature program, Digital Course Academy. She’s getting radically transparent and sharing financial insights she’s never disclosed anywhere else - including her own chart-topping podcast. We promise we're not just hyping this up because Amy is a legend in the online marketing world, but this is truly the MOST DATA-DR...
Feb 20, 2023•1 hr 1 min•Ep. 182
YouTube version dropping soon! Subscribe now to be notified: youtube.com/@cubicletoceo Binge all our previous quarterly income reports: https://ellenyin.com/incomereportAccess the transcript of this episode HERE: https://docs.google.com/document/d/168BXxmgrsD12kbTHpGJzoWO79_uA4YZHjfbTPqHIyFE/edit?usp=sharingIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the...
Feb 15, 2023•19 min
We're willing to bet if you’ve opened YouTube in the last 12 months, you’ll recognize today’s guest: accomplished investor, founder of Contrarian Thinking, and rising media mogul, Codie Sanchez. Codie took the Internet by storm with her enthusiasm (and smarts) for buying boring small businesses. In short, you’re buying the profits of an existing small business instead of starting one from scratch. But what exactly is a boring small business? Don’t worry, Codie will give us a refresher before we ...
Feb 13, 2023•54 min•Ep. 181
Want bonus insights from 6,7, & 8 fig entrepreneurs delivered to your inbox weekly? Sign up for our free newsletter: https://cubicletoceo.coBinge all our previous income reports: https://ellenyin.com/incomereportAccess the transcript of this episode HERE: https://docs.google.com/document/d/1CWzapRj82HVplgFEdjizKpPY6wtsjeLIRhsIDHuY500/edit?usp=sharingIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notificat...
Feb 08, 2023•9 min
You know that saying, “turn your mess into your message?” Today’s guest took that literally and turned a series of unfortunate events (a cheating husband, divorce, and then epic heartbreak when her next whirlwind romance dumped her right before a romantic month-long trip to Europe)... into a solo international trip and best-selling book, Eat Pray #FML. Gabrielle Stone is no stranger to the spotlight, growing up with her legendary scream-queen mom, Dee Wallace (best known for playing Mary Taylor,...
Feb 06, 2023•55 min•Ep. 180
Want lifetime access to replays of all 18+ speaker interviews from the Business Breakthrough Online Conference, plus $2500 worth of bonuses? Purchase your $97 VIP all-access pass here: https://business-babes-collective.mykajabi.com/a/2147528305/DxX5xPXqLinks mentioned: Listen to Ellen's episode on the Business Babes Collective Podcast here: https://www.businessbabescollective.com/podcast/building-a-media-company-pitching-effectively-and-good-advertising-with-ellen-yin-of-cubicle-to-ceo Get our '...
Feb 01, 2023•36 min
“Nothing brings in quality leads faster than a summit” >> that’s the thesis this week’s guest Marisa Corcoran will be defending in today’s case study (and we have a feeling we’ll all agree by the end of it). We thought thesis was a fitting word for a Harvard grad, just one of many impressive things about Marisa’s background. This former actor turned entrepreneur’s magic lies in creating intentional icons, whether through supporting creatives and coaches to craft their uncopyable message in...
Jan 30, 2023•1 hr 2 min•Ep. 179
Are you going to use any of these tips to get your next paid speaking engagement? Let us know by DMing us at either https://instagram.com/missellenyin or https://instagram.com/cubicletoceo!If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @miss...
Jan 25, 2023•19 min
If you’re tired of being the only person in your business who is thinking about marketing & how to make money, you might need a rainmaker. As in, someone in your business who makes it rain money FOR you. Meet my industry-revolutionizing friend Veronica Romney, a Dream Team Architect who helps online entrepreneurs build their dream teams and train their rainmaking marketing leaders. With more than 15 years in the online marketing world, she’s a former Speaker and Trainer for Tony Robbins and ...
Jan 23, 2023•55 min•Ep. 178
What are your big 3 goals for 2023? Let us know by DMing us at either https://instagram.com/missellenyin or https://instagram.com/cubicletoceo!Listen to our Q4 2022 Income Report, and all the other previous financially transparent episodes from our business, at https://ellenyin.com/incomereportIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know...
Jan 18, 2023•12 min
Welcome back to our Q4 2022 income report! I always love the last income report of every year because it’s a chance for me to reflect, not only on the last 90 days, but the entire year at large - and that’s what we’ll do here today. I will give you the numbers for the last 90 days which covers the months of October, November, + December 2022. Then we will zoom out and take a larger bird’s eye view of the entire year - what went down in the business + the context around these numbers. Let’s jump ...
Jan 16, 2023•51 min•Ep. 177
We ask top entrepreneurs the business Qs you can't Google.Want an inside look at the finances, case studies, and real-time strategies of 6, 7, and 8 figure businesses? Subscribe to our free Cubicle to CEO® newsletter for a weekly dose of transparent content you won't find anywhere else! --> ellenyin.comIf you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & ke...
Jan 11, 2023•22 min
They say a picture is worth a thousand words, and today’s guest may just prove that right. Sandra Chau is a creative director and stylist who specializes in teaching entrepreneurs how to grow their online brands and increase their profit using visual strategy. Prior to implementing this visual strategy in her own business, Sandra had spent her first three years in business earning next to nothing and attracting the wrong type of clients who were always price shopping or asking for discounts. San...
Jan 09, 2023•1 hr 5 min•Ep. 176
Get your ticket for “Let’s Get Intentional”, an interactive workshop to build your 2023 roadmap: https://ellenyin.com/2023See you January 12th at 1 pm EST/10 am PST!If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podca...
Jan 04, 2023•37 min
Today’s guest shares her revolutionary productivity approach that allowed her to take a 7 week work sabbatical: syncing specific business activities and her work schedule with the four phases of her menstrual cycle. Kate Northrup, founder of The Origin Company, author of Do Less, and Money: A Love Story, breaks down exactly what to do during each phase of your cycle and how going with your flow - literally - can make you richer, happier, and more productive. Kate’s work has been featured by Opra...
Jan 02, 2023•50 min•Ep. 175
To spark your creativity as you reflect & prepare to enter a new year next week, here is a roundup of ten underrated, out of the box marketing tips from our brilliant podcast guests for you to try in 2023. Each tip speaks for itself, but if you want to listen to the full episodes, they will all be linked below! Thank you for joining us for 52 Mondays in a row this year on Cubicle to CEO, we’ve loved every minute together. Cheers to many more in 2023! Watch the full replay of our 'Let's Get V...
Dec 26, 2022•43 min•Ep. 174
Can puzzles be an effective marketing strategy? This CEO thinks so. Today’s case study takes us behind the scenes of a creative partnership between country music star Kacey Musgraves and a startup jigsaw puzzle company that led to a 97X increase in social reach for the brand. Here to share how she uses puzzles as a marketing platform for audience expansion is Kaylin Marcotte, founder and CEO of Jiggy, a modern, elevated jigsaw puzzle brand that supports emerging female artists around the world. ...
Dec 19, 2022•53 min•Ep. 173
How do you get others to invest in you when you don’t have proof of success yet? Doone Roisin joins us for today’s case study to share her approach to the classic chicken or the egg dilemma, detailing how she landed her first $25,000 podcast sponsorship for her then-newly launched show, Female Startup Club, now an internationally acclaimed podcast. Doone walks us through the brand deal from pitch to payout, so you can apply her best negotiation tips to your next partnership opportunity. Doone is...
Dec 12, 2022•49 min•Ep. 172
Never underestimate the power of a small but mighty email list. If you want to make more money selling other people’s offers to your audience, buckle up for a masterclass from a legend in affiliate email marketing, Laura Belgray. Laura is the founder of Talking Shrimp, co-creator of The Copy Cure with Marie Forleo, and author of the much anticipated 2023 book release, Tough Titties. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a...
Dec 05, 2022•1 hr 5 min•Ep. 171
Welcome back to a Behind the Business episode, where we get to sit down and share what has been going on behind the scenes as we are building our business! For this particular episode, we actually asked you, our audience, what you wanted the conversation to be about, and 80% of you chose to hear about Ellen’s favorite content, books, and podcasts right now. There has been a drastic shift in the kind of content she has been consuming lately, and we can’t wait for you to hear what it is and why. P...
Nov 28, 2022•41 min•Ep. 170
How do you bring your network together for experiences that get everyone talking about your brand and organically sharing your content to their networks? Today’s case study reveals how Zibby Owens - author, podcaster, and founder of Zibby Media - created brand buzz in a creative way by hosting book fairs in her own home. These book fairs generated $25,000 worth of sales in just 4 afternoons and priceless connections that continue to pay off. Zibby walks us through the whole process, from ideatio...
Nov 21, 2022•42 min•Ep. 169
