The Manager Behind James Hoffmann (The #1 Coffee Creator)
Episode description
On this episode of Creator Ops I talk with Charles Haynes who is the Founder & Managing Director at Ziggurat XYZ a talent agency representing digital creators within the STEM, DIY, and factual entertainment industries.
They work with 35 different creators but during our conversation we focus on two:
The first being James Hoffmann who is a YouTuber with 2.3 million subscribers. James makes videos about anything and everything to do with coffee. He creates how-tos, guides, reviews, vlogs, video essays and more.
We’ll also dive into Anna & Philipp who are the creators of the YouTube channel How To Renovate A Chateau. Anna and Philipp create weekly videos about their renovation and have accumulated over 500,00 subscribers
Throughout our conversation Charles and I dive into a number of topics including:
- The various revenue streams James Hoffmann has built
- How Creators should approach the process for choosing a manager or Talent Agency
- How Charles developed additional services beyond just brand deal management
- Anna and Phillipp’s revenue streams including their wallpaper launch, interior design course, and Patreon
- The Future of Long & Short-Form Content
- And Lastly Charles perspective on managers collecting commission & poaching talent from other agencies
Links:
Charles Haynes LinkedIn
Ziggurat XYZ Website
James Hoffmann YouTube
How To Renovate A Chateau
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About:
Creator Ops teaches you how to become a great manager, agent, or operator for creators
As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the managers and agents who help with sponsorships, content strategy, finances, product development, and a whole lot more.
We’ll interview the industry's best managers, agents, and operators to understand how they’re shaping this rapidly changing category.
Connect with me (Thomas Schreiber) on:
LinkedIn
YouTube
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If you have any questions, comments or feedback, send me an email: thomas@creatoropsmedia.com