Creative Juice

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

Last refreshed: July 3rd, 2025 at 2:07 PM ⓘ

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Episodes

EP291: Bullying The Music Industry About Email Marketing

Email marketing is a powerful tool for talking to your fans, but it's easy to get sucked into bad practices. But not if you know how to spot them... In this episode of Creative Juice, we're diving deep into our email inbox, examining emails from major artists like Ariana Grande, Nicki Minaj, Taylor Swift, and more to bring you the best (and worst) practices in the industry! Learn from the good, the bad, and the downright scary so that you can use these real-world examples to refine your own emai...

Oct 10, 2023•31 min•Ep. 291

EP290: Why Spotify Trigger Cities Make Growth Impossible

The concept of Spotify trigger cities has been circulating for years, promising artists a magic formula for exponential growth. But where did this theory originate and does it hold any scientific merit? We delve into these questions, scrutinizing the theory's lack of a solid scientific foundation. In this episode of Creative Juice, we discuss the Spotify Recommendation Engine and the scientifically bankrupt concept of Spotify trigger cities and why many artists have found themselves stuck in a v...

Oct 03, 2023•37 min•Ep. 290

2 Marketing Truths and 1 Lie

In a world of gurus and YouTube experts, the world of music marketing is filled with filled with truths, half-truths, and outright myths. But what if you could discern fact from fiction? In this episode of Creative Juice, we unpack 2 hard truths and one lie about music marketing, learned from our 7-year stint running our artist-focused digital marketing agency, IndieX. Learn about the critical shift for artists from audience growth to revenue-generating marketing, the undervalued role of e-comme...

Sep 26, 2023•42 min•Ep. 289

EP288: How Black Eyed Peas Collaborated to Find New Fans w/ Rachel Strassberger

In the mainstream music industry, music collabs are common, but often a hit-or-miss marketing strategy...It's rare to hear about the inner workings of a successful collaboration straight from the source. That's not the case for Black Eyed Peas... In this special episode of Creative Juice, we're joined by Rachel Strassberger from Black Eyed Peas management team who gives us the inside scoop on their collaborations with other massive artists like Shakira and David Guetta when rolling out the group...

Sep 19, 2023•46 min•Ep. 288

EP287: The Complete Guide to Music Marketing in 2023

Navigating the dynamic world of music marketing can be a challenge for artists, with new tools, strategies, and tactics being pushed on you every single day... So in this episode of Creative Juice, Jack and Circa unveil a roadmap of what's working now when it comes to music marketing strategy for artists across the spectrum! Discover where your focus should be depending on your current stage, artist-friendly content creation strategies, organic and paid social media strategy, and campaigns fan-f...

Sep 12, 2023•57 min•Ep. 287

EP286: Dollars, Percentages, and Why Artists Stay Poor

Musicians face a stark reality...most music industry deals and partnerships are structured in ways that don't favor artist success... In this episode of Creative Juice, Jack and Circa discuss the complex world of music industry financial models and the discrepancies they present compared to other industries. Explore the stark differences in percentage-based deals between the music business and the rest of the business world, the key factors to consider when building a team, and the dynamics of m...

Sep 05, 2023•42 min

EP285: The Subtle Art of Charging More

What's one make-or-break factor between profitable artists and struggling businesses? Pricing. Even thinking about price and the concept of sales makes some artists cringe, but it doesn't have to... In this episode of Creative Juice, Jack and Circa dive deep into the realm of pricing strategies for artists and why raising the prices of your merch can be beneficial for you and your fans. Discover the profound connection between price and perceived value, as we draw valuable lessons from successfu...

Aug 29, 2023•50 min•Ep. 285

EP284: Outmarketing Billboard Charting Artists and Bands

In a highly competitive music industry, it's crucial to stay one step ahead of the game. How? Let's talk about the marketing of Billboard charting artists... In this episode of Creative Juice, Jack and Circa dive into invaluable lessons learned from a research round analyzing the marketing strategies of artists on the Billboard Hot 100 chart, from top to bottom! Learn our research methodology and how we audited various aspects such as advertising, sales, websites, e-commerce, and email marketing...

Aug 22, 2023•51 min•Ep. 284

EP283: How, When, and Why to Market Like a Label

Ever wondered how, when, and why to market your music like a record label? Are record label marketing strategies worth the squeeze? In this episode Creative Juice, we dive deep into the world of direct response marketing in music versus record label marketing, and discuss when Indies can successfully tap into brand marketing strategies! Hear stories from our clients at IndieX, dissect what it means to have direct response calls to action, and identify the infrastructure and situations that call ...

Aug 15, 2023•41 min•Ep. 283

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