2 Marketing Truths and 1 Lie
Episode description
In a world of gurus and YouTube experts, the world of music marketing is filled with filled with truths, half-truths, and outright myths. But what if you could discern fact from fiction?
In this episode of Creative Juice, we unpack 2 hard truths and one lie about music marketing, learned from our 7-year stint running our artist-focused digital marketing agency, IndieX. Learn about the critical shift for artists from audience growth to revenue-generating marketing, the undervalued role of e-commerce in the music industry, and the myth of Spotify growth and profitability through paid traffic.
If you're looking to make informed, strategic decisions about your music career, this episode is packed with insights to help you avoid the pitfalls of bad, overhyped marketing tactics!
DISCOVER:
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When And Why Artists Need To Shift Focus From Audience Growth To Revenue Generation
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Why E-commerce Is Underrated By The Mainstream Music Industry
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How To Tackle Monetization With Unique Offers Like Custom Songs And House Concerts
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What Artists Can Learn From Insane Clown Posse And George Lucas
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Why Spotify Growth And Profitability Through Paid Traffic Is A Myth
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Outmarketing Billboard Charting Artists and Bands
Looking to expand your team or need marketing help? Apply to work with IndieX!