Why Being Wrong Made Me Successful ┃Don Norman
Feb 06, 2025•1 hr 25 min
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Episode description
Don Norman, the legendary designer who coined the term "User Experience" and served as Apple's VP, shares insights from his remarkable career. At 89, he reveals why most designers fail to reach the C-suite, how AI will reshape design (not replace it), and his mission to revolutionise design education.
Grab a cup of tea and settle in, this conversation might change everything you do from now on.
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