Our special guest today is Mike Montague, a professional podcaster, speaker, writer, & game show host at Playful Humans and VP of Community Engagement at Sandler. Mike shares his insights on podcasting, emphasizing the importance of 'tent poles' - knowing the beginning, middle, and end of the show. These tent poles allow for flexibility and improvisation while ensuring the podcast is structured and engaging. Mike also discusses the importance of listening in interviews, preparation, and maki...
Feb 26, 2024•51 min•Ep. 67
Our special guest today is Lindsay McGuire, the Associate Director of Content & Campaigns at Goldcast and host of the event series Donuts & Demand. Join Lindsay and our host Casey Cheshire as they delve into strategies such as polls and giveaways to increase audience engagement and the importance of creating content that caters to the audience's interests. Lindsay highlights her love for the 'surprise and delight' elements of live events, noting that these are key in retaining audience a...
Jan 23, 2024•48 min•Ep. 66
Our special guest today is Travis Lachner, CEO and Creative Director of Beast Node and host of The B2Beast Podcast. Join Travis and our host Casey Cheshire as they delve into the art of podcasting, emphasizing the importance of making shows entertaining as well as informative. Travis shares insights about preparing guests for interviews, creating engaging segments, and utilizing podcast episodes as effective B2B sales tools. He also discusses memorable strategies he has used to make his podcasts...
Jan 16, 2024•45 min•Ep. 65
In this episode, Casey chats with Lindsay Tjepkema, CEO and Co-Founder of Casted, a podcast and video marketing platform built for B2B marketers. They discuss the importance of human connection in podcasting, the influence of AI, and the relevance of high-quality metrics in knowing your audience. Lindsay emphasizes the importance of an authentic and audience-focused approach in podcasting, rather than focusing on the host or guest. She also shares some of the challenges and opportunities for cre...
Jan 02, 2024•56 min•Ep. 64
Our special guest today is Dr. mOe Anderson (Monica "mOe" (Frazier) Anderson, DDS, DBA, FICD), the host of The Perpetual mOetion Podcast. In this episode, she shares her experiences as a podcaster and a passionate public speaker. She highlights the importance of having quality, open-minded podcast guests who provide value and empower people. Dr. Anderson stresses that her objective is to educate listeners and give them tangible takeaways for personal transformation. A notable strategy she uses i...
Dec 19, 2023•40 min•Ep. 63
Today, we have a special guest—a business leader, serial entrepreneur, and passionate storyteller. Meet Anna Ratala, the Founder & CEO of Zvook, a cutting-edge podcast advertising platform designed for the modern marketer. Zvook, inspired by storytellers and driven by AI, enables brands to effortlessly discover relevant podcasts and book host-read ads with a few clicks—no sales calls or budget minimums required. Additionally, Anna hosts the Found(H)er Mind Podcast, offering an audio journal ...
Dec 13, 2023•39 min•Ep. 62
Our esteemed guest today is Vinay Koshy, a podcasting veteran with over 400 episodes on his show, Predictable B2B Success. He's also the founder of Sproutworth, helping B2B companies boost revenue growth by converting customer interviews into compelling case stories. In today's episode, we'll delve into essential topics like listening skills, navigating disagreements, and the revealing power of storytelling. Takeaways: Practice deep listening by paying attention to yourself, the content, context...
Dec 07, 2023•23 min•Ep. 61
Our featured guest for today is a seasoned entrepreneur, a proficient marketer, and a successful investor with a track record of launching and managing thriving startups. Please welcome Adam Robinson, the Founder and CEO of Retention.com and the host of the 10 Years in the Making Podcast. Takeaways: Start your podcasting journey by asking meaningful questions. Aim for insights that either provoke thought or offer actionable advice. Consider adapting content for short-form videos to broaden dis...
Dec 01, 2023•29 min•Ep. 60
Our esteemed guest today is Susan Diaz. As a highly accomplished entrepreneur, she is the Founder & CEO of C+P Digital, an innovative full-service AI agency with a primary focus on strategic marketing solutions. Susan is not only a successful business leader but also a published author, having written the insightful book titled "UNboring: Take your Content Marketing from Blah to Brilliant." In addition to her entrepreneurial pursuits, Susan wears the hat of a seasoned podcaster. She is the c...
Nov 21, 2023•1 hr•Ep. 59
Today, we're joined by an accomplished serial entrepreneur, a prominent figure in the podcasting realm, and a recognized thought leader. In recent years, she has earned accolades such as two Top 30 Under 30 awards, the Veuve Clicquot Bold Future Award, and the Women in Content Marketing Award. Let's extend a warm welcome to Fatima Zaidi, the Founder & CEO at Quill Inc. and CoHost. Notable Life has honored her as Young Professional of the Year, and Flare Magazine has included her among their ...
Nov 14, 2023•39 min•Ep. 58
Welcome, listeners! Today, we're diving into the world of entrepreneurship and storytelling with our extraordinary guest, Nick Capozzi, the Co-Founder of Social Social and SpliceVideo. A true master in sales, marketing, and video content creation, Nick, alongside our host Casey Cheshire, will unravel the secrets of compelling B2B storytelling and the art of enriching narratives with visual magic. Prepare to discover the profound impact of genuine human connections, even in virtual spaces. Stay t...
Oct 31, 2023•42 min•Ep. 57
Today, we are honored to host a distinguished guest: Jess Cook, a mastermind in the realm of content marketing. With an impressive track record working with renowned brands such as Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, she brings over 15 years of expertise to the table. Jess has seamlessly transitioned from a creative director to a content marketer and strategist. Not just limited to her professional achievements, she has a substantial following of 20,000+ on LinkedIn and ...
Oct 18, 2023•44 min•Ep. 56
Today, we are honored to welcome two exceptional professionals and dedicated Entrepreneurs’ Organization (EO) members. Brace yourselves for a special episode delving into the heart of EO, its chapters, and the art of crafting captivating chapter podcasts. First in the spotlight is Sarah Tourville, an entrepreneur extraordinaire and a global PR pro. As the Communications CoBoard Chair at the EO Atlanta Chapter and the mastermind behind the EO Atlanta Podcast titled Taking Flight: Entrepreneurs Jo...
Oct 12, 2023•42 min•Ep. 55
Our special guest today is a true master of storytelling and a dedicated advocate for personal growth. As a storyteller, StrengthsFinder Coach, professional keynote speaker, author, and Host of the Your Stories Don’t Define You, How You Tell Them Will Podcast. Sarah possesses a unique talent for helping individuals unearth their most impactful narratives. With a passion for empowering others, Sarah specializes in guiding people to unveil their stories, allowing them to showcase their character, ...
Oct 03, 2023•56 min•Ep. 54
Today, we have a distinguished guest with us, Jeff Pedowitz, who is not only a serial entrepreneur but also a prominent figure in the fields of marketing and sales. He holds the prestigious title of a Forbes best-selling author for his book " F The Funnel ," and he has recently released his latest work, " AI Revenue Architect ." In addition to his writing achievements, Jeff is a seasoned podcaster, serving as the Host of the CMO Insights Podcast , which boasts over 170 episodes and is currently ...
Sep 26, 2023•42 min•Ep. 53
This special guest is a serial entrepreneur and seasoned podcaster who has been featured in Forbes, Inc., Entrepreneur, and many more. Mike Malatesta is the creator and Host of How’d It Happen , Author of Owner Shift, and Dream Exit Expert. Mike joins Host Casey Cheshire for a takeaway-packed discussion on the importance of satisfying your own curiosity through your podcast, common guest introduction mistakes to avoid, and if you have an obligation to read every guest’s book. Takeaways: If you’r...
Sep 12, 2023•59 min•Ep. 52
Our special guest today is a visionary storyteller, a cross-functional creative, and a podcast architect. Nolan McCoy is the mastermind behind the Demand Gen Chat Podcast and Head of Video & Creative Content at Chili Piper. Nolan joins Host Casey Cheshire to delve into how to create and repurpose authentic content, how to ensure your content resonates with the target audience, and the benefits of a podcast that expand beyond the boundaries of a single episode. Nolan explains what it takes to...
Aug 30, 2023•51 min•Ep. 51
On August 15th, 2023, a massive announcement was shared with the podcast world; Descript acquired Squadcast. Given the importance of this news, guest host Sam Guertin jumped behind the mic to speak with the best person to help break it down. Arielle Nissenblatt is the Community Marketing Manager at Descript and the Host of both Trailer Park: The Podcast Trailer Podcast and Feedback with Earbuds. Arielle makes her return to this show to share what Descript’s acquisition of Squadcast means for pod...
Aug 22, 2023•27 min•Ep. 50
Our special guest today is a seasoned podcaster, a marketing thought leader, a content strategist, and a customer experience storyteller. Randy Ksar is the Head of Content & Influencer Marketing at Uniphore and Host of the Conversations That Matter Podcast. Join us as we uncover his podcasting insights, his passion for meaningful conversations, and his commitment to crafting engaging experiences. Randy explains the art of honing your unique podcasting persona, the importance of ensuring gues...
Aug 15, 2023•47 min•Ep. 49
Today we have an extraordinary guest! He's a seasoned podcaster, thought leader, speaker, and Marketing Team Lead at VanillaSoft. Meet Ollie Whitfield, the Co-Host of The 0 to 5 Million Podcast . Ollie explores his podcast production journey and shares numerous strategies for captivating your audience. He also reveals the techniques he and his team employ to maintain a lively and enjoyable podcasting experience. Takeaways: By not strictly adhering to scripted questions and rules, you can deliver...
Aug 08, 2023•56 min•Ep. 48
Our special guest for today is Ashley Hamer, a renowned science communicator, writer, speaker, editor, award-winning podcaster, and podcast influencer. Furthermore, her outstanding work has been showcased in esteemed publications such as USA Today, Time Magazine, and Cosmopolitan. Currently, she serves as the Managing Editor at Descript, an AI-powered audio and video editing app. Ashley focuses on interview and narrative podcasts, and the importance of guests in making a podcast successful. She ...
Aug 01, 2023•48 min•Ep. 47
Our special guest for today is Deirdre Tshien, a seasoned serial entrepreneur who boasts an impressive track record of founding and leading seven successful businesses across five industries in the past nine years. Deirdre is not only the author of the Honey Trap Marketing book but also the host of the Grow My Podcast Show . Furthermore, she is the Co-Founder and CEO of Capsho, a groundbreaking AI-powered podcast copywriter platform. Deirdre delves into her background, recounting her diverse exp...
Jul 26, 2023•41 min•Ep. 46
Today’s guest is a seasoned sales & marketing leader, podcasting thought leader, coach & consultant. Trent Anderson is the Head of Podcast Publisher Partnerships at Podchaser and currently hosts an internal podcast, although he previously hosted the Norton Norris Podcast . Trent discusses how to be a great podcast guest, what goes into designing a successful podcast, and the basics of podcast networks. Trent also shares what he would do to get on The Joe Rogan Experience if he had unlimi...
Jun 27, 2023•55 min•Ep. 45
Today’s guest is an entrepreneur, sales leader & thought leader. Nicholas Thickett is the Managing Partner at Alignd and the Co-Host of The B2B Power Hour . Nicholas shares the important role stories play in learning, how to find the right guests to provide value to your audience, and the basics of running a successful live show. Takeaways: It’s easier to learn soft skills in fields like sales and marketing using tacit knowledge picked up by listening to and mimicking those around us. With t...
Jun 20, 2023•54 min•Ep. 44
Not every podcast comes about as a result of a calculated effort to grow sales. In some cases, rich natural conversations become so valuable that recording them is a no-brainer. Even without intensive effort to grow and promote, you can create a listening experience that is irresistible to tune into. Find out how to create a value-filled podcast from Melissa Moody, the CMO of Gated and the Host of both Finding Focus and 2 Pizza Marketing . Melissa shares her accidental path into the podcasting w...
Jun 15, 2023•45 min•Ep. 43
Brilliant minds don’t always make for a great podcast. Good discussion and empathetic guests appeal to an audience better than improperly conveyed information. Learn how to improve from someone with a graduate-level education in counseling psychology, years of experience and training in the counseling profession, and experience pivoting his knowledge to apply to his podcast. Listen in to hear from social entrepreneur and founder of Awarepreneurs, Paul Zelizer. In today’s episode, you will learn ...
Jun 01, 2023•53 min•Ep. 42
Our next guest is an entrepreneur, writer, creator, and marketer that has been podcasting since 2017. Jeremy Shere hosts both The B2B Content Show and The Pod Shop and is the Founder & CEO of Connversa. Jeremy shares why your show needs a strong point of view to stick out, the case for having a podcast prep call, and how to guide a podcast conversation. Takeaways: As the host of an interview podcast, you should know that it takes time and lots of practice to learn the “art of the interview”....
May 12, 2023•51 min•Ep. 41
This episode’s guest is an international marketing leader and podcasting visionary. Jennifer Han is the Chief Marketing Officer at Ausha and she previously hosted Culinariste . Jennifer shares insights into how podcast hosts can optimize their podcast for maximum impact and engagement to create successful podcasts that resonate with their audience and build a loyal following. Jennifer also delves into the stages of the podcast Listener Journey model. Takeaways: Podcast listening apps are the fir...
Apr 20, 2023•50 min•Ep. 40
Get ready to learn from a Sponsorship Coach and YouTube content creator that has launched hundreds of campaigns with clients like Walmart, Hasbro, Disney, Cheetos, Tabasco, and many more. Justin Moore is the Host of Creator Debates and the Founder of Creator Wizard. Justin shares how to solve boring podcast introductions, why creators need to design shows that re-energize them, and how to negotiate sponsorships for your podcast even without a single listen. Takeaways: Don’t start your podcast by...
Apr 03, 2023•44 min•Ep. 39
Get ready to learn from an award-winning podcaster and serial entrepreneur that is revolutionizing the audio and video experience of podcasts for both creators and consumers. She has been both the host and guest on thousands of podcast episodes. Melinda Wittstock is the Host of Wings of Inspired Business and Founder & CEO of Podopolo. Melinda shares what makes for the best interview podcasts, how to ask great questions, and a glimpse of the future of both podcasting and the way people commun...
Mar 17, 2023•46 min•Ep. 38
