This special guest is a marketer, community leader, and expert in creating and growing communities that can fuel your company’s growth. Joel Primack is the Host of The Community-Led Growth Show, an advisor to Charla, and the former Social & Community Specialist at Lattice. Joel shares how he prepares both himself and his guest before the recording, why releasing your podcast in seasons can help you as a host, and great touch points to re-engage with your guests after recording. Takeaways: Fo...
Mar 10, 2023•52 min•Ep. 37
Today’s guest has been an influential part of the podcasting community that has been podcasting since 2004 and was inducted into the Podcast Hall of Fame in 2017. They have also recorded thousands of podcast episodes as both a guest and host. Rob Greenlee is the Co-Host of The New Media Show and the SVP of Podcast Content and Partnerships at Podbean. Rob delves into the roles and responsibilities of a podcast host, how to tell the underlying story of your podcast, and what lies ahead for podcast...
Mar 03, 2023•57 min•Ep. 36
Being a guest on a podcast can provide amazing benefits to both you and your company, however, there are some important nuances you need to know before getting started. This episode’s special guest is a serial entrepreneur, marketer, and thought leader in the podcast world. He has been referred to as “The Category King in Podcast Interview Marketing”. Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, author of Podcast Guest Profits , and Host of the upcoming Ordinary t...
Feb 23, 2023•52 min•Ep. 35
One of the best ways to create and grow your podcast is to use a community-first approach! There’s no one better to learn about podcasts and community from than today’s guest who listens to over 40 hours of podcasts every week! She has spoken at major podcasting events across the globe and is one of the founders of Podcast Taxonomy, an international effort to categorize roles and credits in the podcast industry. Arielle Nissenblatt is the Head of Community & Content at SquadCast and hosts th...
Feb 16, 2023•44 min•Ep. 34
Today’s Guest is the inventor of the Relationship Flywheel and has been named a Latino Leader of the Future and a Top 20 Leader Under 40 in various publications. Pablo Gonzalez is the host of B2B Community Builder Show and Not Your Average Investor and is the Founder of BeTheStage.live. Pablo discusses how to grow a flourishing community, how to prepare your guests to succeed, and What types of repurposed content you can get from your live show or podcast! Takeaways: Podcasting and online conten...
Feb 09, 2023•1 hr 6 min•Ep. 33
This special episode is presented by an absolute content mastermind and SEO sensei. Nasreen Stump is a Connection Consultant and the Head of Content at Ringmaster B2B Podcasting. In this webinar, Nasreen helps marketers keep up with growing expectations, shares how to learn more about your prospects, and discusses the source for your next great content piece. The full video of the webinar is available here: https://bit.ly/40mYATw Takeaways: There is immense pressure on B2B marketers now to provi...
Feb 02, 2023•39 min•Ep. 32
Today’s guest is an entrepreneur that has taken an unconventional route and a superb salesperson that worked their way up from selling toilet paper to selling Fortune 100 Enterprise Software. Duane Dufault is the Host of SellingSaaS and Chief Everything Officer at SellingSaas. Duane spills the tea on holding back bad episodes, how to dig into what you are genuinely curious about, and how to reformat your podcast to better fit your audience’s content preferences. Takeaways: If you can’t become ge...
Jan 26, 2023•1 hr 17 min•Ep. 31
Today’s guest is a Strategic Advisor, podcaster, thought leader, and retail wizard that has been recognized as a Rethink Retail Top Retail Influencer in 2021 and 2022. Jeff Roster is the Producer and Cohost of This Week in Innovation & Third Eye Podcast Network, Strategic Advisor for Retail at Third Eye Advisory, and Strategic Advisor at the Competera Pricing Platform. Jeff discusses the art of asking a good question, why podcast hosts need to zip it, and how to direct a great conversation. ...
Jan 24, 2023•44 min•Ep. 30
Today, we’re learning from a speaking strategist, master coach, author, speaker & podcast host that helps people leverage speaking opportunities. Laurie-Ann Murabito is the Host of Be In Demand , Co-Host of the Contagious Leadership Live Show , and the author of Rethink Your Leadership . Laurie-Ann dove into how to plan out solo episodes for your podcast, why podcasts are so helpful for building trust with your audience, and the value of recording video for your podcast! Takeaways: Even when...
Jan 19, 2023•44 min•Ep. 29
Get ready to learn from a hilarious digital content creator and successful B2B marketer in today’s episode! Travis Tyler is the Host of The Customer Engagement Lab and is the Senior Digital Content Producer at PandaDoc. Travis shares how you can make your podcast fun for everyone involved, why you should record a pilot episode, and what to think about when representing your company. Takeaways: You should make your podcast fun for your guest, your audience, and yourself. While this may sound simp...
Jan 17, 2023•50 min•Ep. 28
The great podcaster Casey is talking to today has been forged by the fires of 25 years in sales and trains B2B salespeople to sell better at companies like Salesforce, Linkedin, Amazon, and Google. John Barrows is the host of Make it Happen Mondays , CEO of Sell Better by JB Sales, and author of I Want To Be In Sales When I Grow Up . John shared how his preparation and curiosity fuel his podcast, how to respect your guest and their time, and why listening to other podcasts is a great way to lear...
Jan 12, 2023•1 hr 1 min•Ep. 27
Our next featured performer to enter the center ring helps people grow their podcasts into five-figure businesses. He is an entrepreneur, podcasting thought leader, coach, and the Gandalf the Grey of Podcasting. He has over a decade of experience in podcasting and knows all about getting sponsorships for your podcast. Joe Casabona is the host of How I Built It and The Profitable Podcaster and is also a Podcast Producer and Coach at Podcast Liftoff. Joe discussed how to define the mission stateme...
Jan 10, 2023•50 min•Ep. 26
Today’s guest is an entrepreneur, brand thought leader, and host of a podcast nearing its 100th episode! Fabian Geyrhalter is the Host of Hitting The Mark , the author of three Amazon best-selling books, and the Founder of Finien. Fabian drilled down into how to research guests for a podcast, why you need to leave room in your podcast script for the magic of the conversation, and how to create a community-supported revenue model for your podcast. Takeaways: Researching your guest before recordin...
Jan 05, 2023•54 min•Ep. 25
There’s no better time to improve your podcast or launch your show. In this episode, you’ll learn how to be a great podcast from “The Content King”, Connor Dube. Connor Dube is the host of The B2B Mentors Podcast and the CMO of ProvenContent. Connor explains how he creates “Edutainment” content, how to find the right structure for your podcast, and why active listening is vital for a great podcast interview. Takeaways: Find a balance between educating and entertaining your guest and audience. Do...
Jan 03, 2023•49 min•Ep. 24
Today’s guest is a content and SEO thought leader and powerhouse. She’s an insatiable writer, that loves digging into a menagerie of topics, from travel to podcasting and much more. With her background in both marketing and sales, she’s able to kick ass at just about anything. Nasreen Stump is a Connection Consultant and the Head of Content at Ringmaster B2B Podcasting. Nasreen used her crystal ball in this episode to predict the biggest coming opportunities in 2023 for podcasting and B2B conten...
Dec 29, 2022•38 min•Ep. 23
Today’s guest is a tremendous attorney, storyteller, and podcast host. Ashley Menzies Babatunde is the Host of No Straight Path through HubSpot Podcast Network and an Associate at the O’Melveny Law Firm. Ashley outlines how to find good podcast guests, what podcasting has done in her life, and why it’s so important to listen to your past podcast episodes. Takeaways: Find guests with inspiring stories that fit the theme of your podcast. Three ways to select guests with great stories are 1) Start ...
Dec 27, 2022•52 min•Ep. 22
Asking a question isn’t the only way to get your guest to share amazing insights, sometimes your silence can be just as effective as a question. Learn more from an entrepreneur, Fractional CFO, and former President of the Washington D.C. Chapter of EO. Greg McDonough is the Managing Partner of Blackburn Capital Advisors, the Host of The Impactful Leadership Show, the Author of The Turnaround , and 7x Ironman. Greg shares how to understand more from what your guest is saying, what the job of a po...
Dec 22, 2022•52 min•Ep. 21
Today’s guest is a stand-up comedian, writer, and public speaker. Paul Ollinger is the Host of the Crazy Money Podcast. Paul shares his secret sauce for podcast preparation, what it takes to break through to the person underneath the talking points, and how to ask questions that are tied to the theory of your podcast. Takeaways: Preparation is one of the main keys to podcasting. When you’re asking for someone else to give you their time by being a guest on your show, you need to show them that y...
Dec 20, 2022•1 hr 4 min•Ep. 20
Today’s guest is a serial entrepreneur, sales & marketing advisor, coach, & mentor to some of the biggest entrepreneurs and companies. He also manages to find to be an investor, podcast host, renowned speaker, and author. Don Williams is the Host of The Proven Entrepreneur Show , the author of four books, and the CEO of Don Williams Global. Don shares what being radically candid can do for your podcast, what is lost when recording remotely instead of in person, and a few best practices f...
Dec 16, 2022•58 min•Ep. 19
Having a great conversation with someone is a lot like playing jazz today’s guest can explain more because he is both a podcast host and a musician. Nick McGowan is the Host of The Mindset and Self-Mastery Show, a Mindset and Self-Mastery Coach, and a Senior Sales Executive at MediaLab 3D Solution. Nick expounds upon similarities between podcasting and playing jazz, how to make sure your guests understand what to expect, and what listening to understand does for the quality of your conversation....
Dec 13, 2022•58 min•Ep. 18
In many ways, great podcasters are like great salespeople, a comparison that gets even stronger when the two disciplines crossover. Jen Allen is the Host of Winning The Challenger Sale Podcast and the Chief Evangelist at Challenger. Jen shares how to avoid your show becoming overly scripted, why a guested format show isn’t about the host, and how to define and serve your Ideal Target Listener. Takeaways: Prepare for interviewing a guest on your podcast as you would prepare for a sales call with ...
Dec 08, 2022•54 min•Ep. 17
Your podcast can make a difference in the world and connect people by creating a strong community. Justin Lake is the CEO & Co-Founder at Skyllful and Co-Host of the Frontline Innovators podcast. Justin breaks down what to cover with a guest on a prep call, why hosts should never interrupt their guests, and how to build a vibrant community around your podcast. Takeaways: Using a Prep Call before recording a podcast allows your guest to be more comfortable, especially when it’s their first ti...
Dec 06, 2022•59 min•Ep. 16
Today’s guest is a globe-trekking marketer and branding thought leader. Christian Klepp is the Co-Founder & Director of Client Engagement at EINBLICK Consulting Inc and the Host of B2B Marketers on a Mission . Christian broke down why it’s vital to know the purpose behind your podcast, how to politely and effectively move the conversation along, and how to thoroughly prepare for a podcast interview. Takeaways: You need to know the reason for starting your podcast. What do you want your audie...
Nov 29, 2022•1 hr 6 min•Ep. 15
Starting a podcast can present many challenges, but they are not insurmountable and the rewards can be immense. In this episode, you’ll hear from a lifelong marketer, husband, hockey dad, and data geek that has recorded more than 115 podcast episodes over the past 4 years. Glenn Schmelzle is the Host of the Funnel Reboot podcast and Founder & Chief Data Analyst at Marketing What’s New. Glenn sheds light on why authors make great guests for new podcasters, how to approach podcast guest outrea...
Nov 17, 2022•57 min•Ep. 14
Get ready to learn from an entrepreneur, thought leader, speaker, and people management & HR expert! Mike Coffey is the President at Imperative Information Group and the Host of Good Morning HR . Mike gives out his secrets to preparing to host a podcast, how to continue building your relationship with your guests, and how his podcast can provide recertification credits to HR professionals that listen to the show. Takeaways: Your podcast should let your guests shine. Making your guest look as...
Nov 15, 2022•54 min•Ep. 13
Ladies and gentlemen, step right up to improve your podcasting skills with amazing advice from an outstanding researcher, writer, and podcaster! Dr. Jim Kanichirayil is the Co-Founder and Co-host of Cascading Leadership, the Host of the Talent Strategy 60 LinkedIn Live show, and the Talent Strategy Transformation Evangelist at Circa. Jim shares how podcast hosts should approach their podcasts, why a loose framework is better than a script for your podcast, and how to cultivate a relationship wit...
Nov 09, 2022•1 hr 3 min•Ep. 12
Do you know who's listening to your podcast? Here to teach you how to understand what your audience is looking for is Stephen Shortt, Chief Executive Officer at ETC Consult and Host of Killer Family Business Podcast. Stephen gives advice on how to think of your audience and ask/answer the right questions. Knowing exactly how you want your guest to answer a question to keep the audience interested is key when asking them a question. Tune in to this wonderful episode! There's so much to learn from...
Nov 03, 2022•55 min•Ep. 11
Knowing when you have a good guest or bad guest is key when creating a podcast epsiode. Sometimes you have to make the decision to either post it or not. Here to teach you how to find the right guest for your episode is Ami Kassar, Chief Executive Officer at MultiFunding LLC and Host of Amisights: Financing the Future For Small Business Owners and Entrepreneurs. Ami gives advice on what to do if your podcast episode is boring to you and your audience. Tune in to this educational episode! There's...
Oct 27, 2022•40 min•Ep. 10
Are you connecting with your guests after your podcast? One of the key things to do after recording a podcast is connection. Here to teach you how to connect with your guests and audience is Nick Uresin, Founder and CEO at Argometrix and Host of Amazon Legends. Nick walks us through step by step on growing a relationship with not only your guest but your audience members too. Tune in to this amazing episode! There's so much to learn from this one! Takeaways: Before you create a podcast, make sur...
Oct 25, 2022•56 min•Ep. 9
Creating a podcast is not easy, especially starting it out. Luckily, we have a badass woman to tell us how to do it right in this week's episode. Natasha Miller is the Author of Relentless: Homeless Teen to Achieving the Entrepreneur Dream and the Host of Fascinating Entrepreneurs. Natasha shares her insights on how you can create an award-winning podcast like hers. Listen in to this inspiring guest by helping your guests feel listened to and appreciated on this episode. Takeaways: When creating...
Oct 18, 2022•50 min•Ep. 8
