Presence vs Growth Content (and why your community isn't growing) (Ep 61)

Balancing Growth and Presence: Effective Content Strategies for Entrepreneurs

In this episode of the Create Your Community podcast, Vix Meldrew shares insights on creating effective content for growth. Recording from a hot day with her dog Rubes on her lap, Vix recounts her recent experience at DL Sharon's Emancipation Weekend conference in Washington, DC. She highlights that many content creators, coaches, and entrepreneurs focus on maintaining a presence rather than ensuring growth, leading to plateaued business results. Vix discusses the importance of balancing growth and presence content, offering strategies for high-impact, low-time investment content that can increase traffic, engagement, and leads. She also emphasizes the significance of emotionally resonant, clear, and niche-specific content. Lastly, Vix introduces her upcoming masterclass and reopens her Volume membership, aimed at helping creators and entrepreneurs develop effective growth content strategies.

https://vixmeldrew.com/free-masterclass

Doors to Volume open at the end of May, make sure to register for the Masterclass to be the first to know!

00:00 Welcome to the Create Your Community Podcast

00:22 Recap of Emancipation Weekend

01:04 The Problem with Presence Content

02:06 Effective Growth Content Strategies

05:52 Introducing the Volume Membership

08:48 Qualities of High Growth Content

11:52 The Importance of Playing the Social Media Game

18:13 Volume Membership Details and Special Offers

22:03 Conclusion and Final Thoughts