Join me as I talk with Christa Watson of Christa Quilts as she shares her journey over the last 25 years as a successful business owner in the quilting industry. She shares her triumphs, her struggles and the impact she has through what she offers in the quilting market. Her story is inspirational for new and experienced business owners a like. Don't miss the 100th episode of the Craft to Career Podcast! You won't want to pass on the advice and business insight that Christa shares! Turn your CRA...
Mar 17, 2023•51 min•Season 1Ep. 100
This week, we talk about measuring success and how we will know when we are successful. I share a story that has created a pivotal moment in my career. This experience has caused me to shift my priorities and will change my focus and how I plan to present and interact with my audience going forward. I feel that what I am learning on my journey can help you too, as a business owner, to feel fulfilled and find joy in your business endevours! Turn your CRAFT into a CAREER! Did you find this podcast...
Mar 10, 2023•23 min•Season 1Ep. 99
Liza Taylor of Liza Taylor Handmade is a modern pattern designer and online fabric shop owner. She shares with us how seling your product at trade shows, conferences and craft shows can be beneficial to widening your audience and growing your business. In Why You Should Go To Trade Shows, Liza shares insight and tips on preparing for trade shows, what you should have in your booth and how you can gain customers and grow your email list. Turn your CRAFT into a CAREER! Did you find this podcast he...
Mar 03, 2023•45 min•Ep. 98
Elizabeth of Quilters Candy follows up with Amy Lollis of Happy Hippy Studio following the completion of the Quilt Pattern Writing Course and her last coaching call. Amy shares what she has been working on over the last 6 months. Elizabeth offers great tips and advice for business growth and ways Amy can continue to follow her dreams and stay within her niche. You won't want to miss this epsiode, Where is She Now? Follow up with Amy Lollis, on the Craft to Career Podcast. Turn your CRAFT into a ...
Feb 24, 2023•42 min•Season 1Ep. 97
Who we surround ourselves with makes all the difference in not only our personal lives, but our business lives as well. In episode 96, I talk about how the people we associate with and what we choose to listen to, plays a role in how we show up, how we view the world and ultimately who we become. Don't miss tips and ideas on how to be successful in life and actually achieve your potential. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tu...
Feb 17, 2023•27 min•Season 1Ep. 96
Michelle, the Founder and Owner of Michelle Fernandez Media, is a Facebook & Instagram Ad Strategists. She really know her stuff! Michelle shares tips for business success with some marketing strategies sprinkled in as well on Episode 95. Her marketing agency is all about driving more traffic and demand for your offers and help you become more visable to the masses. I am excited to to have Michelle on the podcast as she is such a telented marketing expert and has so much value to offer! Turn...
Feb 10, 2023•44 min•Season 1Ep. 95
In episode 94, I interview Stacy Tuschl who shares insightful information about how to run your business better. Stacy Tuschl started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today. Stacy is a bestselling author, and founder of Well Oiled Operations - helping small business owners around the world create systems that facilitate growth by promoting team accountability and eliminating the common challenge...
Feb 03, 2023•35 min•Season 1Ep. 94
This week we talk about owning an online business and what that looks like. Episode 93, Online Marketing with Fabric Shop Owner Laura of Global Fiber Shop, is full of ideas and helpful information- especially if you are thinking about opening up a new online creative business yourself. I am excited to introduce you to Laura! Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilte...
Jan 27, 2023•56 min•Season 1Ep. 93
Six months ago, I held a Coaching Call with Jemima Flendt. Hear what she has learned, implemented and pivoted with and found success with. She shares her process as well as some exciting things happening in her business. Learn from her experiences and apply those things into your business. Find out more on this week's podcast, episode 92. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: ...
Jan 20, 2023•1 hr 14 min•Season 1Ep. 92
Curious about the process of hiring and how to find the right fit for you and your business? On episode 91, Meet My Team Part 2, Elizabeth continues interviewing the rest of the Quilters Candy team. Hear more about what the process has been to find and formulate a team that helps her business succeed and just what I she has hired help to do so that she has more time to grow her business. This week, meet Anna Brown, Shereece Spain, Serena Shoup, and Misty Meng. PLUS don't miss the free PDF downlo...
Jan 13, 2023•1 hr•Season 1Ep. 91
This week, I take you behind the scenes and interview some of my employees (the other half to follow in a few weeks). I'm excited for you to meet Jamie McPheeters, Shannon Boyer and Kelli Marshall. In Episode 90, find out how I found them, what they do for me and ideas that I hope you find helpful when you are ready to hire help for your business. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHO...
Jan 06, 2023•53 min•Season 1Ep. 90
In a new mini series, I am going to talk about different mindests that we struggle with. This is from feedback from you listeners, sharing what things you struggle with. The first in this series is talking about RAISING OUR PRICES. There is a major fear that people won't buy from us if we raise our prices. So let's look at where this fear comes from, and let's tlak about the fear so that we can move forward with our business and charge what we should. I also touch on the fact that there ARE time...
Dec 30, 2022•37 min•Ep. 89
Do you wonder if it's worth it to sell your quilt patterns to whole distributors? That's a common question. People feel like the price is too low, and that you are better off just selling PDFs. In this episode Kaitlyn on Knot and Thread shares why you should open accounts with Distributors, WHO these companies are, and what you should do to have them say YES. Join myself, Kaitlygn, Liza of Liza Taylor Handmade, Kelsey of White Rose Designs, Casey of Well Spring Designs, and Jess of Quiltd Studio...
Dec 23, 2022•1 hr 7 min•Ep. 88
We don't typically talk about the emotional side of running a business. However, as a business owner, protecting your mental health is essential. Running a business is a rollercoaster of emotions. In episode 87. How To Emotionally Protect Yourself, I share some common emotionally draining things that we experience and how to better cope with them. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHO...
Dec 16, 2022•56 min•Season 1Ep. 87
In this episode, Elizabeth shares about her recent diagnosis with ADHD and how she has found that what she felt was a disadvantage has actaully given her the advantage in the entrepreneural world. Her goal for this episode is to empower you! If there are things in your life that feel like a hinderance, Elizabeth invites you to look at them differently and see the positives. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses...
Dec 09, 2022•46 min•Season 1Ep. 86
Have you been wondering just how much you could earn as a Quilt Pattern Designer? Is this a realistic way to pay the bills? I surveyed over 100 pattern designers to give us some more tangible information that can help you see just how profitable this could be. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy...
Dec 02, 2022•1 hr 9 min•Season 1Ep. 85
in Episode 84, How to Become a Fabric Designer, I answer questions that my followers have asked me about this topic. My hope is that you find this episode helpful as I share tangable, and the nitty gritty things you need to know logistically to design fabric, according to my experience. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEB...
Nov 25, 2022•49 min•Season 1Ep. 84
Do you feel burned out and overwhelmed? This week learn about How Small Changes Make a Big Impact both for your life and your business. Learn how making incremental changes and being consistent in good habits can set you up for success. In episode 83, I share what I have learned through experience and study that can make all the difference. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES...
Nov 18, 2022•47 min•Season 1Ep. 83
Join me for a candid conversation about something that is near and dear to my heart. Something that has actually come full circle. Hear what I have learned about working with dream collaborators in this weeks episode, 82. How to Work with Dream Collaborators. Learn what a Dream 100 List is and how to identify your Dream 100. How do you build connections and get in front of others audiences? I become vulnerable and share some cautionary tales from my own experiences and some great tips!
Nov 04, 2022•46 min•Season 1Ep. 82
It's an honor and a privledge to have these two talented women in my Quilt Pattern Writing Course AND on this week's episode, Current Quilt Pattern Writing Students: Julia Davis and Kimberly Forman. Take a glimpse into their lives and their businesses as they share with us their backgrounds, where they are in their business, why they are taking my course and their business goals. Episode 81 of the Craft To Career Podcast.
Oct 28, 2022•42 min•Season 1Ep. 81
Elizabeth Chappell has been an Embassador for Art Gallery Fabrics and recently released her first fabric collection as a designer for Art Gallery Fabrics. As part of her business, Elizabeth also teaches courses for quilterpreneurs, helping them in different areas to turn their craft into a career. On a recent business retreat with some of her course alumni, she brought them to Art Gallery Fabrics to see behind the scenes and ask questions. In this episode, co-owners Pat and Walter Bravo, are int...
Oct 21, 2022•37 min•Season 1Ep. 80
Quilt Pattern Writing Course students, Leslie Rutland and Amy Lollis share there business background, what they dream of doing with their business, why they decided to take the course and how the course has helped them with their business goals. As entreprenuers, especially as quilterprenuers, there is so much we have to offer each other. Hear these two share their backgrounds, experiences and insight. You are sure to gain some great business tips and ideas as you listen to episode 79 of the Cra...
Oct 14, 2022•1 hr•Season 1Ep. 79
Business Success (and getting a patent for a product!) with Jenae Alves will be so helpful to those who are curious about patenting their product. Hear Jenaes story of becoming a long arm quilter and creating a ruler for her process. You won't want to miss her insight and her great ideas for goal setting and business success. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilt...
Oct 07, 2022•48 min•Season 1Ep. 78
Success is not found on a straight path! Hear about Jennifer's Long's journey and how her experiences have added up to bring her to where she is now and has shaped her into where she is going. Jennifer has a long list of experience and is an absolute wealth of knowledge. Hear about her fabulous niche as she shares what she has to offer and brings inspiration to her listeners!
Sep 30, 2022•43 min•Season 1Ep. 77
As a creative business owner, have you questioning yourself, wondering should I be doing this? Am I crazy? Feelings of a little bit of insecurity can be normal when starting a business. In this episode, From TV Broadcaster to Crafterpreneur with Jennifer Tryon, find encouragement and motivation as she shares her story of leaving her career to follow her heart into doing something she loves- crafting. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business ta...
Sep 23, 2022•43 min•Season 1Ep. 76
Words are powerful, especially when it comes to marketing your products or services. Elizabeth Chappell dives into the importance of using the right language to connect with your audience and inspire them to take action. This episode is packed with actionable advice to help you refine your messaging. You’ll learn how to frame your marketing in a way that highlights the value you bring while addressing your customers’ needs and desires. Elizabeth also shares how to position your customer as the h...
Sep 16, 2022•32 min•Season 1Ep. 71
Are you charging what your time and expertise are truly worth? As entrepreneurs and creators, it can be challenging to evaluate our own value objectively. In this episode, Elizabeth Chappell dives into the topic of pricing and helps you assess whether you're undervaluing yourself. She breaks down how to identify the worth of your skills, knowledge, and offerings and shares strategies to confidently charge rates that reflect the value you bring to your customers. Elizabeth addresses the common mi...
Sep 09, 2022•34 min•Season 1Ep. 70
In this unique episode, Elizabeth Chappell takes a step back as Erin Tame, alumni of the Quilt Pattern Writing Course, takes over the "host" role! Erin digs into Elizabeth's journey into the quilting industry, how she got started, and the steps that led her to where she is today. Elizabeth shares valuable insights into her success as a quilt pattern writer and educator, including how she created the Quilt Pattern Writing Course to help others turn their passion for quilting into a successful bus...
Sep 02, 2022•29 min•Season 1Ep. 69
Have you ever stopped to think about what success truly means to you? In this introspective episode, Elizabeth Chappell encourages you to reflect on your business journey and reframe what success looks like. It’s not just about numbers, profits, or reaching a set goal; it’s about creating something that brings you joy while serving others. Elizabeth dives deep into how you can align your business aspirations with your values, and how that connection can lead to long-term, fulfilling success. As ...
Aug 26, 2022•28 min•Season 1Ep. 68
If you're dreaming of turning your passion for quilting into a profitable business, this episode with Elizabeth Chappell will inspire and empower you to take the next step. Elizabeth, the founder of Quilters Candy, dives into the practical aspects of running a successful quilt pattern design business. From defining your niche to creating a consistent brand and building an audience, Elizabeth shares invaluable insights that will help you set the foundation for success in the quilt pattern design ...
Aug 19, 2022•42 min•Season 1Ep. 67
