If you're looking to grow your email list, this follow-up episode with Elizabeth Chappell is just what you need. Building on the insights shared in Episode 69 – "Emails: What to Write and How Often to Send Them," Elizabeth takes questions from listeners and provides even deeper insights into the world of email marketing. She shares actionable tips and strategies to help you grow your email list, connect more effectively with your audience, and convert subscribers into loyal customers. Whether yo...
Aug 12, 2022•39 min•Season 1Ep. 66
You know you should have an email list, but how do you use it effectively? In this episode, Elizabeth Chappell breaks down the key elements of email marketing: what to write, how often to send, and how to connect with your subscribers in a meaningful way. What You’ll Learn: Why email marketing is essential for growing your business and building relationships with your audience How to create engaging and valuable content that keeps subscribers coming back The best practices for determining how of...
Aug 05, 2022•35 min•Season 1Ep. 65
Sharon Holland shares her incredible journey from aspiring designer to quilt and fabric designer for Art Gallery Fabrics. In this episode, she opens up about how she built her creative career and became a sought-after designer, inspiring others to pursue their own artistic ventures in the fabric and quilt industry. What you’ll learn: Sharon's path to becoming a fabric and quilt designer with Art Gallery Fabrics How she found her niche in the fabric design world The challenges and rewards of work...
Jul 29, 2022•51 min•Season 1Ep. 64
Emily Dennis shares her inspirational journey of turning her passion into a successful career. Starting as a photographer, Emily pivoted to become a quilt pattern designer and the owner of Quilty Love . In this episode, Emily dives into her entrepreneurial journey, offering valuable insights and tips for others looking to follow their dreams in the quilting world. What you’ll learn: Emily’s career transformation from photographer to quilt pattern designer Overcoming imposter syndrome and buildin...
Jul 22, 2022•47 min•Season 1Ep. 63
Tired of the "starving artist" stereotype? In this episode of the Craft to Career Podcast , we’re joined by Carina Gardner, a successful fabric and paper designer, course creator, and business owner. Carina shares her wealth of knowledge on how to build a thriving creative business, break free from the “starving artist” mindset, and find sustainable success. What you’ll learn: How Carina transitioned from an artist to a successful business owner The importance of diversifying your income streams...
Jul 15, 2022•47 min•Season 1Ep. 62
Curious about the world of surface pattern design? In this episode of the Craft to Career Podcast , Stephanie of Fancy That Design House shares her fascinating journey of turning her creative passions into a thriving business. From her beautiful aesthetic to her successful surface pattern design career, Stephanie's insights are sure to inspire anyone looking to break into the surface design industry. What you'll learn in this episode: Stephanie’s journey from passion to profession in surface pat...
Jul 08, 2022•29 min•Season 1Ep. 61
Are you a quilt pattern designer looking for ways to diversify your income? There are numerous opportunities to monetize your creative skills beyond just selling patterns. In this episode of the Craft to Career Podcast , Elizabeth Chappell explores 16 effective strategies that can help you turn your passion for quilting into a sustainable and profitable business. Whether you're a seasoned designer or just starting out, these income streams can help you build a more lucrative business in the quil...
Jul 01, 2022•34 min•Season 1Ep. 60
Jennie from Clover and Violet is a true example of how to grow a creative business with passion and purpose. As a proud alum of the Craft to Career Course, Jennie has transformed her love for quilting into a thriving business. In this conversation, Jennie shares her journey, including the challenges and triumphs that come with growing a quilting business. Elizabeth Chappell offers tailored advice on how to reach the next level of business growth, helping Jennie (and you!) expand your reach, incr...
Jun 24, 2022•43 min•Season 1Ep. 59
Jemima Flindt is a creative quilting entrepreneur whose journey to success is a testament to the power of dedication and creativity. In this coaching session with Elizabeth Chappell, Jemima shares how she built her thriving quilting business and the strategies that have been key to her growth. Whether you're looking to expand your brand, develop new products, or master your marketing approach, Jemima’s insights are invaluable. Key Takeaways: Jemima’s Story: How she transitioned from a quilting e...
Jun 17, 2022•49 min•Season 1Ep. 58
It's been almost a year since Erin's first coaching call, and she's made some incredible strides in her quilting business! In this follow-up call, we check in on her progress, explore what strategies have worked, and dive into the steps she’s taken to grow her business. Erin shares how she implemented the advice from our first conversation and how it has made a real difference in her success. What specific actions did Erin take that boosted her business? How has she found success in areas like m...
Jun 10, 2022•43 min•Season 1Ep. 57
In this candid and heartfelt episode, host Elizabeth Chappell opens up about her personal journey to becoming both a fabric designer and a published author in the quilting industry. Elizabeth takes you behind the scenes of her creative career, sharing the ups, downs, and everything in between as she navigated the world of quilting and design. From her initial interest in quilting to the moment she decided to pursue a career in the quilting industry, Elizabeth discusses the challenges and triumph...
Jun 03, 2022•44 min•Season 1Ep. 56
Running a successful online shop, especially in a creative niche like quilting, requires a mix of passion, strategy, and marketing savvy. In this episode, Victoria of Midlife Quilter shares her journey from fabric lover to shop owner and offers insights on how to succeed in the competitive world of online fabric retail. Victoria dives into her experience of starting and growing her online fabric store and reveals one of her most effective marketing strategies that she believes every fabric shop ...
May 27, 2022•42 min•Season 1Ep. 55
Branding plays a crucial role in defining your business identity and attracting the right audience. This week, Sarah Ann Design, a branding and website expert for creative entrepreneurs, shares her insights on how to successfully define your brand and ensure it speaks to your ideal customers. In this episode, Sarah explains the essential elements of effective branding, from choosing the right colors and fonts to building a website that resonates with your target market. Whether you're just start...
May 20, 2022•48 min•Season 1Ep. 54
Looking to grow your business on Instagram and have more success with Reels? Jessica Rose of QuiltD Studios is here to share her insights! In this episode, Jessica reveals how she has used Instagram Reels to connect with her audience and expand her reach as a creative entrepreneur. Instagram Reels can be a game-changer for your business, and Jessica explains the best practices for using them to their full potential. Whether you're looking to create more engaging content, reach a wider audience, ...
May 13, 2022•41 min•Season 1Ep. 53
Sometimes, putting yourself and your business out there can ruffle a few feathers—and that’s perfectly okay. In fact, it might be a sign you’re on the right track! In this episode, we dive into the concept of criticism, especially when it comes from "nay-sayers" or people who feel threatened by your success. Criticism can sting, but it’s also an opportunity. Learn how to handle the negative feedback with grace, and more importantly, how to use it as fuel to propel you forward. Being bold and vis...
May 06, 2022•28 min•Season 1Ep. 52
Are you considering Pinterest for your business but aren’t sure how to leverage it effectively? Wondering if it’s really worth your time and effort? In this episode, Shereece Spain shares her expert insights on how Pinterest can become a powerhouse for sales and growth in your business. Shereece walks us through the reasons why Pinterest should be on your radar, whether you're looking to increase visibility, drive traffic, or boost sales. With her expertise, she explains how Pinterest differs fr...
Apr 29, 2022•41 min•Season 1Ep. 51
Building a business is a challenging yet rewarding experience, and having the right kind of support can make all the difference. In this episode, we discuss the importance of surrounding yourself with quilting friends who share similar interests and goals. These friendships are not just about having fun and enjoying the craft; they play a crucial role in supporting your entrepreneurial adventure. We dive into how your quilting community can uplift you, provide advice, share valuable business tip...
Apr 22, 2022•52 min•Season 1Ep. 50
If you’re wondering whether selling on Etsy is a good fit for your business, look no further than this episode with Lauren Keplinger. Lauren is an Etsy shop owner who has turned her shop into a successful business, and now she helps others do the same through coaching. In this episode, Lauren shares her experience and expertise on how Etsy can be a powerful platform for growing your business, but also what it takes to succeed. She covers the benefits of Etsy, the challenges sellers face, and how...
Apr 15, 2022•46 min•Season 1Ep. 49
Running a business while dealing with health challenges can feel overwhelming, but it is possible to succeed with the right strategies in place. In this episode, podcast host Elizabeth Chappell speaks with two inspiring entrepreneurs—Belle of Seams So Me and Alexa of The Wannabe Grandma—who share their personal journeys of managing their health while growing and running successful businesses. Belle and Alexa open up about the daily realities of balancing health issues with entrepreneurship. They...
Apr 08, 2022•43 min•Season 1Ep. 48
Thinking about attending QuiltCon or Quilt Market but not sure which one is right for you? Or are you wondering whether it’s worth it to be a vendor at these major quilting events? In this episode, I dive into everything you need to know about both events to help you decide where your time and money are best spent. Whether you’re attending as a guest or considering being a vendor, I share practical tips on what to have prepared before exhibiting, what you should expect, and how to get the most o...
Apr 01, 2022•27 min•Season 1Ep. 47
Misty Doan, a designer and teacher at Missouri Star Quilt Co., shares the incredible story behind her family’s journey from humble beginnings to building one of the largest quilting businesses in the world. Missouri Star has become a beloved brand in the quilting community, offering supplies, tutorials, and inspiration to quilters everywhere. In this episode, Misty takes us through her personal journey, the challenges they’ve faced, and how they have turned their passion for quilting into a thri...
Mar 25, 2022•45 min•Season 1Ep. 46
Kristy Yoder, the Founder and CEO of Smart VAs and host of The Master Delegator podcast, joins us to share her expertise on hiring and managing virtual assistants. Kristy is passionate about helping business owners reduce their stress and increase their productivity by outsourcing tasks to virtual assistants (VAs). If you’re struggling to keep up with all the tasks on your to-do list or feel overwhelmed by the demands of running your business, Kristy’s insights could be the game changer you need...
Mar 18, 2022•35 min•Season 1Ep. 45
Kiley Ferons, the founder of Modish Quilter , shares her inspiring journey from taking Quilters Candy’s Quilt Pattern Writing Course to launching her very own quilting magazine. In this episode, Kiley opens up about the creative process, challenges, and breakthroughs she experienced along the way as she turned her passion into a thriving business. Kiley’s new magazine is a fresh take on traditional quilting publications, offering something unique to quilters who crave inspiration and practical r...
Mar 11, 2022•29 min•Season 1Ep. 45
Mindy Young, the creative mind behind Indy Bloom Designs, shares her inspirational journey from a watercolor artist to a successful entrepreneur. In this episode, Mindy reveals how she transformed her passion for art into a profitable business, creating stunning surface pattern designs that are now featured on products worldwide. If you’ve ever wondered how to turn your creative talent into a business, Mindy’s story is full of practical advice and motivational insights. Learn how she overcame ch...
Mar 04, 2022•37 min•Season 1Ep. 44
Building a strong brand isn’t just about having great products—it’s also about creating a visual identity that resonates with your audience. In this episode, website designer Leila Radar shares her expertise on how to effectively use colors, fonts, and design elements to strengthen your brand and attract your ideal customers. Leila discusses the key aspects of website design that can help grow your business, including how to create a cohesive and visually appealing online presence. She offers in...
Feb 25, 2022•41 min•Season 1Ep. 43
Doug Leko, a long-time quilter and self-published author, shares his wealth of experience on how to successfully self-publish books in the quilting world. From the early days of his quilting journey to now being a sought-after designer, Doug offers expert advice on navigating the world of self-publishing, including the steps, challenges, and rewards involved. Doug started designing quilt patterns as a teenager and has built a successful business around his designs, including publishing his own b...
Feb 18, 2022•46 min•Season 1Ep. 42
What do you do when you are in a rut? Maybe you are feeling fatigued, have lost your motivation or are unsure if you have what it takes. Don't worry- it happens! In this episode, Elizabeth shares 7 ways that can help you refocus and find success in your life and in your business, so you can get back in the game!
Feb 11, 2022•24 min•Season 1Ep. 41
Mary Davis of Mary Go Rounds Quilts asks great questions about memberships, member engagement, growing your email list, etc on a Coaching Call with Elizabeth Chappell. If you are wondering what a coaching session is like, join in and learn with us on this week's Craft to Career Podcast.
Feb 04, 2022•45 min•Season 1Ep. 40
On the podcast this week, How He Turned Quilting Into a Career with Giucy Giuce, Giuseppe shares his journey into the quilting world. Join in and hear his inspiring story and insights in the world of quilting and design!
Jan 28, 2022•50 min•Season 1Ep. 39
Wondering how your business can be better heard and seen? Maybe you have followers but are unsure how to attract buyers? On this episode, Use these Secrets from Business Coach Kim Jumenez, you'll hear insightful information you can implement to help your business grow!
Jan 21, 2022•1 hr 1 min•Season 1Ep. 38
