In this panel, you’ll learn how to unlock your full leadership potential! Led by Pulkit K. Agrawal of Beer30 by The 5th Ingredient , this panel will include 3 other brewery leaders who have led their teams through the highs and lows. The four of them will discuss different successes and failures that they have encountered in their leadership journeys. The panel will provide insights on the best practices for driving a team to success while balancing the concerns of each team member! Panelists: J...
Aug 26, 2023•1 hr
Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explo...
Aug 23, 2023•1 hr 1 min
At CBC in Nashville this past May, BA Chief Economist, Bart Watson, encouraged brewery owners / operators to be more creative in finding ways to reach new audiences. An historically underserved community breweries can do a better job of reaching is the disability community. There are three levels of accommodations: ADA compliance, Accessibility & Inclusivity. This session will focus on the difference between the three levels and focus on how breweries can be more accessible to people with di...
Aug 16, 2023•1 hr 1 min
For a brewery to see maximum success, effective communication must exist between departments. Unfortunately, there is often a great disconnect between front-of-house and back, and beyond. In this session, we will be joined by panelists across brewery roles to discuss strategies to improve intra-brewery communication. Panelists: Alison Wisneski (Lady Justice Brewing), Brittany Waiss (KettleHouse Brewing Co.), Jen Tooman (Jamesport Brewing Company), Josh Lindsay (MarketMyBrewery) Moderator: Andrew...
Aug 12, 2023•1 hr
Chris Holden, Director of Sales and Marketing for the Hop Guild and a grower in New York state, will give his State of the Hop Industry address. He will discuss the 2023 growing season, importane of selection and proper contracting, and what makes New York Hops unique. Join Chris for this informative session on the state of hops and learn insight into how to prepare for the future. Christopher Holden grew up on my families farm and now the 7th generation to farm the property. His great great gra...
Aug 09, 2023•45 min
This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community is dedicated to providing you with the tools for greater taproom success. Learn more and claim a free month here . We are excited to welcome Jon Hyman, an attorney who focuses on Craft Beer and Employment/Labor. Join Jon for a conversation on how you can best recruit, maintain, and retain your brewery staff. In this conversation we touch on everything from hiring practices, personnel fi...
Aug 05, 2023•56 min
With non-alcoholic sales trending upwards across the board, it is important to understand, not only why, but what you as a business owner or decision-maker can take/implement from this data. This presentation will briefly discuss NA beer definitions, history, and the market while also covering topics such as commercial examples and the actual NA brewing process. We will end with key points and actionable takeaways. Meagen Anderson has lived a zero-proof lifestyle since 2020 and has a deep passio...
Aug 02, 2023•59 min
Dino Day Fest: an epic celebration of National Dinosaur Day. It can be easy to get in a routine of hosting the same ole' events. Trivia, {fill in the blank] market, paint nights. However, it is important that you continually innovate and test new concepts. Dino Day Fest is the brainchild of Forgotten Road Ales. In this session we will learn about its origins, the required planning, the partnerships that make it happen, the keys to execution, and metrics used to measure the success. Get excited f...
Jul 26, 2023•1 hr 15 min
In our new "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state. First up: South Carolina. This conversation features: Campbell Mims (Executive Director, South Carolina Brewers Guild) Pearce Fleming (President, South Carolina Brewers Guild; Commonhouse Aleworks) Terry Horner (Vice ...
Jul 19, 2023•46 min
Several times a year, Rick Horton is asked to speak to local university students. The first time he spoke, he didn't quite know what to speak about. As he was asked back and became more comfortable, Rick learned that it was his story that inspired the students. He has been an entrepreneur his entire life and sharing this journey is important for Rick, and also valuable to future leaders. Join us for a conversation where Rick shares his story and discusses what it takes to be an entrepreneur. Ric...
Jul 12, 2023•51 min
We live in a 30-second world, and with nearly 10000 breweries in operation, it can be challenging to stand out from the crowd. In this conversation, we will dive into the role photography can play in differentiating your brand, and ultimately leading to more guests in your taproom and more customers buying your product off the shelves. Following this session, you will walk way inspired to up your photo game and possess new, and quick to implement, strategies to see the value from investing in ph...
Jun 28, 2023•57 min
If Facebook and Instagram disappeared tomorrow, would your entire marketing strategy go up in smoke? Social media is critical to any marketing plan nowadays but another avenue that should not be ignored is email marketing. Think about it - you're in full control of that contact list and it's full of interested customers. It's no wonder email marketing boasts an impressive 40:1 average ROI. This seminar will cover the "why's" and "how's" of email marketing. We'll have valuable tips for everyone, ...
Jun 21, 2023•38 min
Our 2023 Employee Satisfaction Report shows that 40% of craft beer industry professionals do not believe they were properly trained for their role. However, 90% of respondents want to continue learning and growing at their brewery. In this session, we will speak with Sasha Zalob, a Board Certified Behavior Analyst, on how to improve staff performance and the importance of positive reinforcement. Sasha will share strategies on how to provide critical feedback, how to diagnose performance issues, ...
Jun 14, 2023•41 min
Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consiste...
Jun 07, 2023•56 min
Rated a near 10/10 by 2022 attendees and awarded Best Craft Beer Industry Event by the Craft Beer Marketing Awards, CBP Connects needs to be on your schedule for this June 19-21 in Milwaukee, WI. To get you even more excited for our workshop, join us for a conversation with upcoming presenters to discuss the value of intimate industry events, the ROI of networking, and the skills for success they believe are most important in the current state of craft beer. This conversation features: Brian Win...
Jun 03, 2023•44 min
In his book, The Power of Strangers, Joe Keohane sets out on a journey to discover what happens when we bridge the distance between us and people we don’t know. He learns that while we’re wired to sometimes fear, distrust, and even hate strangers, people and societies that have learned to connect with strangers benefit immensely. In this conversation, we will speak with Joe about the importance of strangers, relationships, and how you can build a community at your brewery. Joe Keohane is the aut...
May 31, 2023•57 min
Kids in breweries? How have we never had a panel conversation on best practices to keep the children at bay? Inspired by the below quote from a recent email I received, this session will discuss strategies to maintain a family-friendly and properly behaved environment. "I'd love some ideas and advice on how to handle new age parents that want to free range their children while drinking in our taproom." We will dive into strategies for success, lessons learned, and how to maximize the experience ...
May 24, 2023•1 hr 6 min
You don't want to miss CBP Connects Milwaukee presented by Arryved POS this June 19-21. This is your opportunity to connect face-to-face with your fellow Craft Beer Professionals and leave with actionable strategies to see greater success. This is a not to miss intimate experience that includes 12 sessions, 3 nightly receptions, a trade show, and more. Grab your spot now at https://www.eventbrite.com/e/cbp-connects-milwaukee-presented-by-arryved-pos-june-19-21-2023-tickets-420534529097...
May 22, 2023•8 min
Based in Williamsburg, the Virginia Beer Company was started by two William and Mary alumni who wanted to create a force for good in the form of a brewery. Their company slogan is 'Beer - People - Purpose' and they actively work with dozens of nonprofits and support charities that are close to their team and communities. They recently finished a rebrand that was over a year in the making, and includes the addition of a new flagship beer. The rebrand comes not too long after officially expanding ...
May 20, 2023•43 min
Small town doesn't have to mean small profits. In this conversation, we will be joined by representatives from small town breweries from across the country. From customer preferences to events to marketing, we will discuss strategies our guests have used to build relationships and grow their bottom line. This conversation features: Briana Doyle (Microbrasserie Cardinal) Douglas Toth (Rendezvous Brewing) Dylan Badger (Ausable Brewing Co) Rick Horton (The Outlaw Brewing Company) Join us in-person ...
May 17, 2023•1 hr 3 min
In this talk, we will discuss the wide range of benefits for both breweries and brewers, when brewhouse staff creates video content for Youtube and other social media platforms. Creating video content for YouTube is a great way for brewers to connect with their customers, build their personal brand, and differentiate the company's brand from the competition. Launching this type of initiative does not require significant capital expenditure, and the rewards can be significant. I will explain the ...
May 13, 2023•46 min
Join us for a conversation with Tyler Wille (CEO, Iron Heart Canning) to discuss the evolution of mobile canning over the last decade. We will speak with Tyler about his entrepreneurial journey, insight and knowledge, and look at what he predicts for the future of canning. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-milwaukee-presented-by-arryved-pos-june-19-21-2023-tickets-42...
May 10, 2023•57 min
This presentation is about helping ‘craft owners/operators' accomplish two things, 1) creating a purchasing playbook for their business and 2) developing clear near-term actions they can take back to their brewery/distillery/etc. The discussion starts with outlining how organizations can use a few simple documents to create the necessary data to drive a procurement process. Specifically, starting to outline their current state of costs; what are they buying, from who, per unit cost, etc. (Free d...
May 06, 2023•40 min
Is now the time to sell your brewery? What is a buyer going to be looking at when they evaluate your brewery for a potential purchase? In this panel discussion, we will be joined by some experts who can tell you about what makes a brewery attractive to a buyer, what you should be doing if you want to sell and how profitability and key drivers will determine what you will ultimately walk away with. Panelists: Jason Sleeman (United Community Bank, Brewery Lender), David Lentz (Saucy Brew Works, Co...
May 03, 2023•57 min
We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-rsvp/ In this conversation, we will be joined by several of our event partners to discuss current industry challenges, strategies for success, general observations, and the importance of in-person events. This conversation features: Bryant Vander Weerd (Full Pour Media) Lisa Noyes (Jackalope Brewing C...
May 02, 2023•50 min
At some point in time you, as a brewery owner, realize that whether it’s a few years or 10+ years away, you won’t be involved in the business forever. Every day you think about how to set up your business for a successful exit that’s good for all stakeholders – employees, customers, other investors, and you. One day you discover open-book management and its potential to grow your people and your business at the same time. Because of that you begin implementing what is really a people operating s...
Apr 29, 2023•34 min
Too often we are presented with formulas for success and that if we only follow them that our businesses will be successful. That is not always the case as sometimes even small decisions can have a huge negative impact later on. This panel session is an examination of such decisions, unmet challenges, or other situations that have put some brewery owners in the position of closing operations. Join us for a frank discussion on making the decision to pull the plug and what comes after that. Paneli...
Apr 26, 2023•1 hr 1 min
We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-rsvp/ In this conversation, we will be joined by several of our event partners to discuss how to best plan for CBC, the importance of in-person events, and how to make it a success. This conversation features: Ara Jahn (Pro Brew Supply) Bailey Spaulding (Jackalope Brewing Company) Dan Hornbrook (Marke...
Apr 25, 2023•52 min
We're continuing to see consolidation in the craft beer industry, especially among independent breweries. Some people are looking to exit the industry, some are looking to break in. And, right now, it may be cheaper to buy a brewery than to start or build one. But there are some real dangers to consider when you're looking at a transaction. From financing to due diligence to closing the transaction - it's not as simple as you might think. Don't make a mistake that can tank the business. This pre...
Apr 22, 2023•35 min
Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and shares a little secret about the event that you won't find online. This episode is also featured on the Get Hoptimized Podcast . Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, W...
Apr 19, 2023•29 min
