It’s virtually impossible to scroll through your newsfeed without seeing a new headline about ChatGPT. Schools have banned the tool. Lawmakers are using it for speech writing. It’s passing law exams and writing code. Artificial Intelligence (AI) is having a moment due to its ability to answer questions as if you were talking to a human. But should brewery owners and managers be scared? Your business may be one of dozens or even hundreds of search results. So, what value would ChatGPT or other AI...
Apr 15, 2023•54 min
In this conversation, we chat live with Blake about his experience since opening. We dive into what he's learned so far, what has surprised him, and what he's been able to apply from his background in sports to create out of the park taproom experiences. No baseball puns will be spared. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/
Apr 12, 2023•1 hr 14 min
Small town doesn't have to mean small profits. In this conversation, we will be joined by representatives from small town breweries from across the country. From customer preferences to events to marketing, we will discuss strategies our guests have used to build relationships and grow their bottom line. This conversation features: Clay Hysell (Patch Brewing Company) Kate Bogli (The Brewery at Maple View Farm) Sean West (Forgottonia Brewing) Tim Goers (G5 Brewing) Join us in-person for CBP Conne...
Apr 08, 2023•1 hr 1 min
As we gear up for our Spring Virtual Conference (April 3-5), we are excited to bring together 3 of our presenters for a conversation that will discuss current challenges and opportunities our industry is facing, changing consumer preferences, and even the role of ChatGPT in today's market. This conversation will discuss the changing landscape and also thoughts on closures. This conversation features: Aaron Gore (Bevana) Fred Kaplan (Stony Hill Advisors) Scott Kolbe (Market Your Craft) Join us in...
Apr 05, 2023•49 min
As we gear up for our Spring Virtual Conference (April 3-5), we are excited to bring together 3 of our presenters for a conversation that spans everything from energy drinks to education to efficiencies. Join us as we have a roundtable discussing the current state of craft beer. This conversation features: Charlie Cole (Great Revivalist Brew Lab) Dan Klasen (Beer and Wine Federation) Jon Childress (BarTrack) Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June...
Apr 01, 2023•47 min
Geary Brewing Co., the oldest in Maine, in was founded in 1983. Forty years later they are still innovating under the leadership of Alan and Robin Lapoint. The Lapoints launched the non-alcoholic 1820 Brewing Co. to bring their time honored brewing capabilities and quality to this special market sector to offer craft beer drinkers new options to support their modern lifestyle choices. Today, we will learn about the Lapoint's history, why they started an NA brand, and how the desire to do good ha...
Mar 29, 2023•51 min
In this session, we are joined by Roger Beaudoin, CEO of Restaurant Rockstars, for a conversation on what taprooms can learn from our restaurant industry counterparts. We will discuss logistics to consider when opening your taproom, finances, and staff training tips. Roger will also offer thoughts on big picture marketing, efficiencies, and how to find lucrative profit centers. Tune into this entertaining and engaging session as Roger shares his insight on creating a profitable food menu, custom...
Mar 25, 2023•1 hr 4 min
Chocolate has long been viewed as a childhood treat or a pick-me-up on a bad day rather than an agriculturally-rooted, craft-driven product displaying variety and nuance. A new wave of craft chocolate makers are doing for the chocolate world what craft brewers have done for American beer. And the really good news? Beer and chocolate pair great together. In this presentation, beer writer and Bean to Barstool creator and host David Nilsen will share everything you need to start a beer and chocolat...
Mar 22, 2023•1 hr 3 min
A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start...
Mar 18, 2023•26 min
Inspired by a recent CBP thread, this session will discuss how to not only set guest expectations, but to go above and beyond. We will dive into staff training, customer interactions, and strategies you can implement to create the most memorable and profitable experience. This conversation features: Casey LeFever (4 Noses Brewing) Erica Baca (Coal Mine Ave Brewing Company) Jim Christian (Savannah River Brewing Company) Nick Rainey (Triptych Brewing) Tiare Austin (Walking Stick Brewing) Join us i...
Mar 15, 2023•1 hr 5 min
When was the last time you reviewed and updated your craft brewery’s employee handbook? Does your craft brewery even have an employee handbook? If you have even one employee, your business is large enough to need an employee handbook. It the key document that outlines expectations for employees and management. While you may be tempted to search for a handbook template on the internet, this will likely provide a foundation that is outdated, illegal, or fails to comply with the laws of your specif...
Mar 11, 2023•1 hr 1 min
Join us for a lively, interactive discussion on how to use communication tools and methods to your advantage to bring people together to get work done. How much of your time has been wasted in meetings for the sake of meetings with minimal results and greater chaos? Is your email inbox overflowing with endless threads of tangled “reply alls” and forwards? In today’s virtual, fast-paced business world, there are endless ways to communicate. How you select which ones and when you apply them effect...
Mar 08, 2023•1 hr 4 min
This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community is dedicated to providing you with the tools for greater taproom success. You can learn more here . Dylan Mazurkiewicz has been at Lakefront for 10+ years, and has held many roles - from Gift Shop and Tour Guide work, to creating our Tour Manager position, and now onto On-site Business Development. Currently, he is responsible for the guest experience in the Beer Hall including the rest...
Mar 04, 2023•55 min
The taproom! The epicenter of your brand. We’re excited to have a conversation today on how you can make the most of your guests’ time at your brewery. We hope that you leave with greater strategies for success and inspiration to further maximize your brewery’s taproom experience. After all, it’s not just about making great beer, but also putting out world class hospitality. We'll be joined by: Andrew Burman, Other Half Brewing Mike Corneille, Pryes Brewing Tim McLaughlin, GoTab Tony Ren, Maui B...
Mar 01, 2023•1 hr 4 min
Contract brewing! Do you have extra capacity? Are you looking for a production partner to help keep up? In this conversation, we will be joined by a panel of experts to discuss the operational, financial, and legal aspects of whether contract brewing makes sense for your business. We will dive into what makes a good partner, setting clear expectations, and how you can see greater success through contract brewing. This conversation features: Bob Grigsby (Big Kettle Brewing) Jason Sleeman (United ...
Feb 25, 2023•56 min
In this webinar, Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient) and Steve "Hendo" Henderson (Founder of Rockstar Brewer) dive into 5 actionable ways brewers can use their data to #BrewMore and #BrewBetter. The topics include: Using Brew Sheets in Beer30 to dial in deviations and quality based on text alerts and tolerances. Diving into weekly KPIs with Brew-Filter-Pack Metrics for your team Looking at tank charts on a daily basis to understand hop creep or diastaticus issue...
Feb 22, 2023•53 min
One way to sell more out of your taproom is to invest in more taps or stock more branded gear to offer consumers. But that version of “selling more” requires cash up front and doesn’t necessarily guarantee payback quickly. Instead, you may be looking for a way to increase sales that doesn’t require you to spend capital first! In this session, we’ll walk thru strategies and plans that can equip your staff members with knowledge and low-to-no-cost tools required to increase sales. It's no surprise...
Feb 18, 2023•46 min
Your point of sale system is the backbone of your taproom. From the guest experience to your team and taproom's unique needs, it is important to find the right POS that helps maximize your success. In this session, we will discuss reporting/analysis, fees/pricing, selling tools, integrations, service/support, and a process to make selecting the POS more efficient. Whether you are soon to be opening your doors or looking for a more effective POS solution, Kary is excited to outline criteria to co...
Feb 15, 2023•34 min
How is your brewery paying out credit card tips? It's a question we hear all the time, and it's a real conundrum. Paying out tips on a daily basis keeps your people happy. But between cash shortages, labor costs and theft and safety risks, daily cash tip-outs are becoming unworkable. Join Kickfin for a webinar to learn how breweries like yours are bringing their tip programs into the 21st century — and get actionable takeaways for recreating a tip-out process that works for everyone. Brian Hassa...
Feb 11, 2023•43 min
Beer and cheese...a perfect match, and opportunity to create unique events in your taproom. We are excited to welcome Cara Warren (Isigny USA / Cheese Professor/ Cutting the Curd Podcast) and Adam Levy (Alcohol Professor/Cheese Professor/New York International Beer Competition) for a conversation on how to establish a cheese program at your brewery. In this session we will discuss types of cheeses, how to source them, how much to order, and proper care. You will leave this session with a gamepla...
Feb 08, 2023•41 min
Craft beer is all about innovation and more breweries are diversifying their product lineup to reach more potential customers. In past panels we have featured breweries also operating as coffee shops and soon will be discussing breweries also producing wine. In this session, we will learn from several Craft Beer Professionals who have ventured into the world of distilling. We will dive into why our panelists chose this model, strategies for success, lessons they've learned, and items for you to ...
Feb 04, 2023•1 hr 1 min
Over this panel, we will be discussing the upwards trend in fruit in beer and seltzers, especially with RTDs on the rise. We will also be looking at how we can achieve what is popular in our respective markets, how we each go about making fruited styles, and techniques used to blend the correct flavor profiles. Panelists: Aaron Butzen (Monday Night Brewing) Garrett Hickey (Streetside Brewing) Sam Green (Untitled Art) Zach Fogle (Abjuration Brewing) Moderator: Spencer Moore (Aseptic Fruit Purees ...
Feb 01, 2023•1 hr
Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing the fall of Facebook/Instagram? What does craft beer marketing look like when social media doesn’t take up so much of the digital marketing mix? We’ve put together a panel of forward-thinking marketing folks and innovative brewery leaders to try and answer questions about what the future holds for cr...
Jan 28, 2023•1 hr 1 min
Beer gardens, sport leagues, bed and brews, OH MY! Join the team at Harvest Hosts as well as a great line up of breweries who are doing much more than brewing awesome beer! Hear from Pals Brewing Co., R & R Brewing, and Wiedemann's Fine Beer about the exceptional experiences offered at their breweries. Each will share ideas on how to grow your brand organically through in person experiences and overnight stays. Panelists: Betsy and Jon Newberry (Wiedemann's Fine Beer) Paul Oettinger (Pals Br...
Jan 25, 2023•58 min
The craft beer industry has rapidly transitioned into being the craft BEVERAGE industry. Once dogmatic in its commitment to beer alone, nearly half of the country's breweries now produce some alternative category in-house. However, with extension of offerings comes challenges of execution and development. From product manufacturing considerations to brand hierarchy to marketing and sales execution, the most important part of any successful new category is in the planning. On this panel, experts ...
Jan 21, 2023•1 hr
CBP Stories showcase individual members who have an inspiring story to tell. Spencer Moore is currently the Production Manager for Lock 27 Brewing in Dayton, Ohio. in 2015, when his wife was stationed in the United Kingdom, he found himself on a food tour at a brewery in which he spontaneously asked for a job. He then began his brewing career at Calverley’s Brewery in Cambridge, UK, a very traditional cask brewery. He moved back to the states in 2018 where he spent time learning new brewing tech...
Jan 18, 2023•45 min
As industry members, we often find ourselves becoming members of organizations that create opportunities for us to advance our careers through networking, education, or experiential opportunities. Though some of these organizations may be run solely by paid employees, often time they are spearheaded by a group of super volunteers who donate their time and passion outside of their day jobs. So how do you go from just being a part of an organization to an integral member who is dedicated to being ...
Jan 14, 2023•1 hr
In this conversation, we are joined by a panel of Craft Beer Marketing Professionals to discuss trends, surprises, and insight into how you can knock it out the park with your brewery's marketing. From stellar can designs to sustainable merch to the most entertaining TikTok videos, our panel will share the marketing strategies they've been a part of over the past year that have generated returns. Looking for inspiration or simply a good success story? This conversation will help get your creativ...
Jan 11, 2023•1 hr
The old rules of selling craft beer and cider in the Off Premise marketplace don’t apply anymore. On Premise shutdowns in 2020, consumer pantry loading, changing purchasing habits of consumers, new brands entering the market, and daunting efforts to get brands approved in chain outlets have all led to huge challenges for craft brands that have caused them rethink their sales strategies for this market segment. Join us for a live panel discussion about how to succeed in the Off Premise marketplac...
Jan 07, 2023•1 hr
As we start the New Year, we are excited to welcome Kary Shumway (Craft Brewery Financial Training.com) to discuss how to make your resolutions stick. Kary will discuss goal setting basics, strategies to stay organized, and how to make your goals stick. He will even share a few book recommendations to help you along the way. Join us for a conversation to get 2023 started on the right foot. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab y...
Jan 04, 2023•38 min
