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CPQ Podcast

Frank Sohnwww.novuscpq.com
The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends. Tune in to expand your CPQ knowledge, explore new solutions, and hear from the voices shaping the future of B2B sales automation.
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Episodes

Interview with Jan Brolsma, Founder & CEO of elfsquad

This episode features Jan Brolsma, founder and CEO of Elfsquad, a Dutch CPQ vendor focused on small and medium-sized manufacturing companies (mostly up to $200 million annual revenue, and some beyond that) since 2016. Brolsma discusses: The impact of app development on the CPQ space. How Elfsquad's easy-to-use solution minimizes the need for professional services and custom coding. Their "API-first" approach and its benefits for Elfsquad and its customers. Elfsquad's expansion plans into new mar...

Mar 24, 202429 minEp. 305

Interview with Scott Green, Founder & CEO of Profit Drivers

Join us for a conversation with Scott Green, a seasoned business leader with over 30 years of international experience. Scott is the Founder & CEO of Profit Drivers, a company specializing in System Integration and pricing strategy services for solutions like Pricefx. They also offer their own proprietary software to help businesses tackle their pricing challenges. In this episode, Scott dives deep into: The benefits of diverse industry experience in navigating the complexities of pricing st...

Mar 17, 202432 minEp. 304

Interview with Puneet Gupta, CEO and Founder of amberflo

Puneet, a seasoned leader with over 25 years of experience at Oracle, Amazon, and other industry giants, has a passion for innovation. Living in Saratoga with his family, he's been obsessed with metering, billing, and CPQ/Quoting solutions for over a decade. This passion led him to launch his second startup in 2020, driven by the belief that usage-based pricing is critical for his target customers. In this episode, Puneet delves into the exciting journey of his startup. He'll share: The motivati...

Mar 10, 202431 minEp. 303

Interview with Sarika Garg, Co-Founder & CEO of cacheflow

Sarika brings over 20 years of experience from companies like SAP and Ariba, along with startup insights, to discuss cacheflow's "deal closing platform." This platform offers CPQ capabilities specifically designed for SaaS businesses, along with features like deal room, subscription management, and billing. Despite being just 3 years old, cacheflow has already secured an investment from Google Ventures. In this episode, Sarika dives deep into: Consultative selling and how cacheflow approaches it...

Mar 03, 202431 minEp. 302

Interview with Dipesh Biswas, WisKey LLC Founder & Book Author

Join us on this episode as we explore the dynamic world of subscriptions, AI, and CPQ (Configure, Price, Quote) alongside Dipesh Biswas, founder of WisKey LLC and author of an upcoming book. With over 30 years of consulting experience for firms like PwC, Deloitte, Cognizant, and Wipro, Dipesh brings a wealth of knowledge to the table. In this episode, you'll discover: The challenges of managing multiple subscription models: You'll learn why keeping up with multiple subscription models can be com...

Feb 25, 202433 minEp. 301

Welcome to the 300th episode of the CPQ Podcast!

To mark this milestone, we've prepared something special. We're thrilled to present excerpts from our recent webinar titled "Thought Leader Summit Series - Unleashing the Power of Visuals in CPQ." Featuring prominent figures from the CPQ and visual realms such as CDS Visual (a Dover company), Elfsquad, Engineering Intent, Epicor, Threekit, Walpole Partnership, Zaelab, and Super Radiator Coils, this discussion offers diverse perspectives. Our podcast delivers a wealth of information, compelling y...

Feb 18, 202436 minEp. 300

Interview with Josh Nelson, Co-Founder & CEO of High Tide Consulting (Salesforce Revenue Cloud)

In this episode we dive into the world of Salesforce Revenue Cloud with Josh Nelson, Founder & CEO of High Tide Consulting. Josh packs a decade of CPQ experience gained through diverse roles. He started as a CPQ customer at Lexmark, tackling the implementation of Oracle CPQ. Then, at Traction on Demand (later acquired by Salesforce), he transformed a failing CPQ practice into a thriving success story as the CPQ Practice Lead. In this interview, Josh pulls back the curtain on: Consulting pitf...

Feb 11, 202430 minEp. 299

Interview with Walter Wijnands, CEO of Sposea

Get ready to hear from Walter Wijnands,CEO of Sposea, a Pricing Solution Provider with headquarters in the Netherlands. Walter has 30+ years of business expertise. In this episode he talks about starting Sposea in 2016 changing from an on-prem solution to a cloud solution in 2018 his wife as a professional musician BrightPrice Suite capabilities being a strategic OEM Partner for SAP being an Industry Cloud Partner for the Chemical Industry Rebate Management Don't miss this insightful conversatio...

Feb 04, 202432 minEp. 298

Interview with Ryan Lott, Founder & CEO of Neocol

Get ready to hear from Ryan Lott, Founder & CEO of Neocol, a Salesforce Revenue Cloud system integrator experiencing explosive growth! In just 3 years, Neocol has quadrupled its team, driven by Ryan's 20+ years of business expertise. He's based in Las Vegas and Nashville, and in this episode, he'll take us on a deep dive into: Their journey from IBM to Salesforce Revenue Cloud: Discover why they made the switch and what benefits they've reaped. Unveiling their service offerings: Learn about ...

Jan 28, 202430 minEp. 297

Interview with Nishit Rawat, Founder & CEO of Bluvium

In this episode you hear from Nishit Rawat, Founder & CEO of Bluvium. Nishit has 20+ years of business experience and founded Bluvium in 2015. Here he talks about the services his Salesforce Revenue Cloud focused lead-to-cash Consulting business offers, proprietary products they offers to simplify Salesforce Revenue Cloud implementations, the top business requirements they hear about from their High Tech Customers, subscriptions, AI and much more website www.bluvium.com LinkedIn https://www....

Jan 21, 202431 minEp. 296

Interview with Mike Bristol, Director Product Management at Infor CPQ

In this episode you hear from Mike Bristol, Director Product Management at Infor, about their recent Infor CPQ Connect 2023 event in Columbus, OH. Mike has 30+ years of business experience and lives with his family in Longmont, CO. Here he talks about the purpose of this event, the roadmap that he shared at this event, the key capabilities that the Infor CPQ team is focused on, the Infor User Group, how they planned the event, if and when there will be a next Infor Connect event, lessons learned...

Dec 17, 202334 minEp. 295

Interview with Daniel DeRosa (Chief Product Officer) and Kiana Mostajabian (Director Product Management) of Revalize Software

In this episode you hear from Daniel DeRosa (Chief Customer Officer) and Kiana Mostajabian (Director Product Management) of Revalize Software. Daniel has 30+ years of executive leadership experience and recently joined Revalize and Kiana has worked with Configure One CPQ since before the acquisition of Configure One by Revalize. Here they talk about the various Revalize brands like Configure One and AutoQuotes, the last Configure One Cloud release that also offers an integration with Axonom (vis...

Dec 10, 202332 minEp. 294

Interview with Chris DiEllo, VP of Business Development at Engineering Intent

In this episode, Chris DiEllo, Vice President of Business Development at Engineering Intent, shares his insights on the company's CPQ solution called KBridge (short for Knowledge Bridge). With well over 30 years of business experience, Chris, who resides in Florida, spent 20 years with Configure One (now part of Revalize) and is very familiar with the manufacturing industry. Here, he discusses why he views their configuration- and engineering-focused platform as unique. He also touches upon the ...

Dec 03, 202332 minEp. 293

Interview with Tim Fraser, CCO at Forsys

Tim Fraser, Chief Customer Officer at Forsys, shares his insights on the company's CPQ solutions, proprietary products, and the role of data in sales success. With over 35 years of experience in the industry, Tim Fraser has a wealth of knowledge to share about CPQ solutions and how they can help businesses achieve their sales goals. In this episode, he discusses Forsys' support for Conga CPQ and Salesforce CPQ, along with the company's three proprietary products: Flo Data, Ayara, and Rise. He al...

Nov 27, 202332 minEp. 292

Interview with John Banks (CEO and Founder) and Sean Joyce (Head of Go-To-Market) of Continuous Technologies

In this episode you hear from John Banks (CEO & Founder) and Sean Joyce (Head of Go-To-Market) of Continuous Technologies which have a combined 45+ years of business experience. Here they talk about usage consumption pricing models, their relationship with Salesforce, credit burndown, scaling their solution, enhancing their solution, clicks-not code, integrations/enhancements with billing systems, AI/ML and much more John Banks - Contact Info LinkedIn https://www.linkedin.com/in/banks/ email...

Nov 19, 202333 minEp. 291

Interview with Charles Bensoussan, Visiativ CPQ Advisor & former President & CEO of Techform

In this episode you hear from Charles Bensoussan, President & CEO of Techform, a company he founded in 2000 and sold to Visiativ in 2023. Charles has 25+ year of business experience and is based near Toulouse, France. Here he talks about the former Techform (now Visiativ CPQ) solution, results his customers experienced, AI/ML, Business Intelligence, Data Analytics, subscriptions, the importance of visual capabilities, customer satisfaction and much more website www.techform.fr/techformcpq/ L...

Nov 12, 202330 minEp. 290

Interview with Parag Jagdale, Co-Founder & CEO of Unific

In this episode you hear from Parag Jagdale, Co-Founder & CEO of Unific. His company just released a new CPQ Solution called Quotific CPQ. Parag has 20+ years of business experience and is based in Akron, OH. Here he talks about their new CPQ Solution, the investment they raised in 2016, their HubSpot Partnership and their Customer Experience Manage Platform (called Unific) for eCommerce businesses using Shopify, Magento, Big Commerce, Woo Commerce with HubSpot, their focus on B2B customers ...

Nov 05, 202331 minEp. 289

Interview with Meredith Schmidt (EVP, GM) & Brion Schweers (SVP) of Salesforce

In this episode you hear from Meredith Schmidt (EVP & GM) and Brion Schweers (SVP) of Salesforce which have a combined 55+ years of business experience! Here they talk about the latest Salesforce Revenue Cloud release as well as upcoming releases that are expected to bring big changes, Dreamforce 2023, Salesforce layoffs from earlier this year, "re-platforming" of their solution, Salesforce price increases, artificial intelligence and much more LinkedIn Meredith https://www.linkedin.com/in/m...

Oct 29, 202330 minEp. 288

Interview with Sri Nagavarapu, Sr. Director of Business Applications at Crowdstrike

In this episode you hear from Sri Nagavarapu, Sr. Director of Business Applications at Crowdstrike. Sri has 20+ years of business experience and was with companies like PwC, Splunk, Brocade and Tech Mahindra before he joined Crowdstrike in 2022. He lives in the San Francisco Bay Area with his family. Here he talks about Salesforce CPQ, Dreamforce 2023, hypergrowth for SaaS customers, eCommerce, AI, his experience as CPQ customer and CPQ consultant, customer satisfaction with CPQ Solutions, deman...

Oct 22, 202332 minEp. 287

Regularly learn more about CPQ with two new event types

We are excited to announce two new events we will start soon: CPQ Solution Deep Dives CPQ Thought Leader Summits CPQ Solution Deep Dives: Provide information about a typical customer journey with a specific CPQ Solution from selecting a solution to implementing that solution to the experience with that CPQ Solution in a production environment. Here a CPQ Vendor, a customer (and if needed, a CPQ System Implementer) will participate. CPQ Thought Leader Summits: Are educational, relationship buildi...

Oct 15, 202314 minEp. 286

Interview with Giacinto Mozzetta, VP Product Marketing at Bit2Win

In this episode you hear from VP Product Marketing Giacinto Mozzetta. Giacinto is based in Rome, Italy and has 20+ years of business experience and joined Bit2Win in 2015. Here he talks about the bit2win suite of products, their multi-cloud solution, integration with Microsoft Dynamics, a new Engineer-to-Order (ETO) capability for manufacturing companies, subscriptions, artificial intelligence and much more web www.bit2win.com email info@bit2win.com LinkedIn https://www.linkedin.com/in/giacintom...

Oct 08, 202333 minEp. 285

Interview with Kyle Kolich, VP & GM of Product at Zuora

In this episode you hear from Zuora VP & GM of Product Kyle Kolich. Kyle has 20+ years of experience and was with companies like Accenture, Deloitte and Salesforce before he joined Zuora in 2011. He lives with his family in New York City, NY. Here he talks about Zuora CPQ, integrations with eCommerce solutions, AI, headless, open API and much more Subscribed Connect London - https://www.zuora.com/resources/events/subscribed-connect-london/ Kyle's Product Manager Podcast - https://plus.zuora....

Oct 01, 202333 minEp. 284

Interview with John Major, GM of CDS Visual (a Dover Company)

In this episode you hear from CDS Visual (a Dover Company) General Manager John Major. John is based in the San Francisco Bay Area and has 30+ year of business experience. He sold CDS Visual to Dover in 2021. Here he talks about the time since and after the acquisition by Dover, their visualization platform solution and new products, their relationship to multiple CPQ Vendors, use of AI in visual CPQ, adoption of AR and much more web: cdsvisual.com email: jmajor@cdsvisual.com LinkedIn: https://w...

Sep 24, 202333 minEp. 283

Interview with Omar Bendada, Founder & CEO of Ben Consulting Services

In this episode you hear from Omar Bendada, Founder & CEO of Ben Consulting Services (BCS). BCS is a System Integrator (SI) that works with multiple CPQ Vendors like Salesforce, Oracle, Epicor CPQ, PROS, Logik.io , Zilliant & Techform and other SI's like Walpole Partnership. Here Omar talks about their general CPQ methodology, their Partnerships, AI, subscriptions, eCommerce and much more LinkedIn https://www.linkedin.com/in/omarbendada/ email omar.bendada@benconsulting.services phone +3...

Sep 17, 202330 minEp. 282

Interview with Mark Walker, CEO at nue.io

In this episode you hear from nue.io CEO Mark Walker who lives in Toronto, Canada. Mark has 30+ years of business experience and held a number of executive leadership positions before joined nue.io . Here he talks about this Revenue Operations and (C)PQ Solution, their land & expand approach, their recent seed extension, the top business requirements they see, integrations they support, Dreamforce, OpsStars and much more LinkedIn https://www.linkedin.com/in/markwalker/ OpsStars https://www.o...

Sep 10, 202332 minEp. 281

Interview with Tim Baynes, CEO and Founder of Compatio AI

In this episode you hear from Compatio AI CEO & Founder Tim Baynes who lives in Springfield, MO. Tim has 30+ years of business experience with companies like Oracle, Gartner and Configit before he founded Compatio AI in 2018. Here he talks about their recent rebranding from compat.io to Compatio AI, their cross-selling platform solution, the difference of regular configurators and configurators with AI, social commerce, funding rounds and much more LinkedIn https://www.linkedin.com/in/timoth...

Sep 03, 202336 minEp. 280

Summer Break 2023 Announcements

We wish everyone a great summer and want to let you know that we will be back on September 3 with a great lineup of interesting CPQ guests. Please let us know if you know of any CPQ Thought Leaders which have not been on the CPQ Podcast yet. If you do send an email to Frank.Sohn@NovusCPQ.com so we can talk to them. Here some more interesting information Teams looking at more CPQ Information before they select a CPQ Solution may want to look at our CPQ Buyers 101 Course . This is a 2 hour free ov...

Jul 30, 20235 minEp. 279

Interview with Allison Auclair, Group VP of Product Management at Oracle NetSuite

In this episode you hear from Oracle NetSuite Group Vice President Allison Auclair. Allison has over 25 years of business experience with companies like SAP and IBM before she joined Oracle NetSuite in 2013. She lives with her family in Amesbury, MA. Here she talks about the acquisition and integration of Verenia CPQ into NetSuite, ecommerce, visualization, subscriptions, headless and much more LinkedIn https://www.linkedin.com/in/allisonauclair/ web https://www.netsuite.com/portal/products/crm/...

Jul 23, 202330 minEp. 278

Sustainability Regulations that impact CPQ Solutions - Excerpts from Webinar "Sustainability: The next frontier for CPQ?"

In this episode you learn a little more about regulatory requirements that impact CPQ Solutions. For example you hear about Scope 1-3 emissions, California Senate Bill 261, Cap & Trade Systems, the difficult environment for current solutions because regulations are available on federal, state and city level, sourcing requirements, CSRE, CSRDDD and much more. If you need to learn more about these regulations checkout "Reuters Events" paper called "Legislation Directory: Insights on all major ...

Jul 16, 202317 minEp. 277

Interview with Jeremy Finley, Co-Founder & Partner at Renaissance Tech

In this episode you hear from Renaissance Tech Co-Founder & Partner Jeremy Finley. He founded this Infor CPQ focused system integrator in 2013 after 5 years with TDCI. He lives with his family near Columbus, OH. Here he talks about their services offerings, top business requirements they see, challenges their customers experience, AI/ML, IoT, subscriptions and much more web renaissancetech.com LinkedIn www.linkedin.com/company/renaissancetech/ See them @ "Infor CPQ Connect" Nov 6-8, 2023 in ...

Jul 09, 202331 minEp. 276
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