CPQ Podcast

The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends. Tune in to expand your CPQ knowledge, explore new solutions, and hear from the voices shaping the future of B2B sales automation.

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Episodes

Highlights from our June 2023 Webinar "Sustainability: The next Frontier for CPQ?"

These are excerpts from our recent webinar with Ron Giuntini (G35 Software), Kiana Mostajabian + Eric Brockway (Revalize), Greg Bretz (Grundfos), Madeleine Bergrahm (Tacton), Alexis de Kerchove (Xylem), Patrick Johnston (Yagna iQ) and Bryan Holloway (Slalom). Here they talk about their understanding of sustainability and how it fits into a CPQ Solution.

Jul 02, 2023•33 min•Ep. 275

Interview with Jagadish Bandhole, CEO of mobileforce software

In this episode you hear from mobileforce founder & CEO Jagadish Bandhole. He is a successful entrepreneur with 25+ years of business experience and already sold a startup to Veritas before he founded mobileforce in 2013. He lives with his family in the Silicon Valley. Here he talks about their Q2C/CPQ Solution including their user-centric approach, the 3 C's they address, AI/NLP and much more web mobileforcesoftware.com mail marketing@mobileforcesoftware.com LinkedIn https://www.linkedin.co...

Jun 25, 2023•30 min•Ep. 274

Interview with Garret Tornquist, Sr. Product Manager at Epicor

In this episode you hear from Epicor Sr. Product Manager Garret Tornquist. He has been with Epicor since 2021 and has experience in the Medical Device, Ed Tech and manufacturing industry. He lives in Minneapolis, MN. Here he talks about Epicor's CPQ Solution (formerly KBMax), SNAP, their visualization capabilities, CAD integrations, the relationship with Salesforce Revenue Cloud, Analyst Reports, and much more LinkedIn https://www.linkedin.com/in/garret-tornquist-92813161/ email garret.tornquist...

Jun 18, 2023•30 min•Ep. 273

Interview with Robert Muñoz, VP, Principal Analyst at Forrester

In this episode you hear from Forrester Analyst Robert Muñoz. Robert has 30 years of business experience with companies like HP, Avaya, Lucent and AT&T before he joined Forrester in 2019. He lives with his family in Miami, Florida. Here he talks about Forrester's CPQ related research, reports and services, Revenue Management, Price Optimization, Rebate Management, Visualization, Subscriptions, the CPQ Market over the next 12 months and much more LinkedIn https://www.linkedin.com/in/robertmun...

Jun 11, 2023•31 min•Ep. 272

Choosing the Right CPQ Solution: Insights and Considerations

In this episode Frank provides some insights and considerations regarding the CPQ Market and about selecting a CPQ Solution. It provides basic info about Product Configurators (rule -based vs constraint-based solutions), Pricing and Quoting as well as some outlook regarding additional capabilities like AI/ML, visualization and so on. It also shows some homework that customers have to do to increase the likelihood of a successful project. If you have any follow up questions contact Frank at Frank...

Jun 04, 2023•21 min•Ep. 271

Interview with Bernard Kang, Partner at EY

In this episode you hear from Bernard Kang, Global Pricing & Commercial Analytics Leader at EY. Bernard has 20+ years of business experience and lives with his family in Los Angeles, CA. Here he talks about the EY Service Offering and approach in the CPQ and Pricing area, why he looks where value is created, Price Optimization, differences between Rev. Mgmt and CPQ, Top Customer requirements and much more web https://www.ey.com/en_us/people/bernard-kang LinkedIn https://www.linkedin.com/in/b...

May 28, 2023•31 min•Ep. 270

Interview with Anthony Mirante & Mark Keenan from Technicon

In this episode you hear from Anthony Mirante (President) and Mark Keenan (Partner) of Technicon. Tony has 30+ years and Mark has 25+ years of business experience working with discrete manufacturers. They both live in the San Francisco Bay Area and have spent the last couple of decades working with CPQ Solutions. Here they talk about common CPQ Implementation challenges, why they think implementers need 5 years of experience and much more web www.technicon.com LinkedIn https://www.linkedin.com/i...

May 21, 2023•32 min•Ep. 269

Interview with Ali Najefi, Founder of CogentShift

In this episode you hear from Ali Najefi, Founder of CogentShift. Ali has 15+ years of business experience and lives with his family near Oxford, UK. Here he talks about his Salesforce native CPQ Solution CogentShift, their integration with CDS Visual and DocuSign, their "API friendly" solution architecture, why he sees integrations to other solutions as the biggest growth opportunity going forward and much more web cogentshift.com LinkedIn https://www.linkedin.com/in/alinajefi/ email ali@cogent...

May 14, 2023•30 min•Ep. 268

Some thoughts about how generative AI may be used in CPQ going forward

In this episode I share some thoughts about how (generative) AI may be used in CPQ going forward. There are also some thoughts about how users may use it and some thoughts on how CPQ administrators may use it. I'm very interested to hear what you think about this topic and how important it is for your company / use case. Send feedback to Frank.Sohn@NovusCPQ.com

May 07, 2023•15 min

Google Bard talks about CPQ

In this episode I talk to Google's Bard about CPQ topics to learn if and how Bard can be used for anyone that is interested in CPQ. At the end of each question there is a short note from me about the quality of the answer. Take a listen and try it yourself as well. Anyone interested to follow up on this go to https://bard.google.com and try it yourself.

Apr 30, 2023•27 min•Ep. 266

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