In this episode, we’re joined by Tina Kung , Co-Founder and CTO of Nue.io , a rising CPQ & Billing platform redefining the quote-to-cash experience for modern SaaS businesses. With a career spanning Ariba, Oracle, Zuora, Salesforce, CA Technologies , and more, Tina brings over two decades of experience building and evolving four generations of CPQ and Billing systems . 🔍 We discuss: Her journey from on-premise software to modern SaaS Key insights from working at Salesforce and Zuora , where...
Jun 29, 2025•32 min•Ep. 365
In this CPQ Podcast episode, Frank Sohn speaks with Frits Haas, consultant at Twyn.ai—a no-code, AI-powered platform purpose-built for the telecom industry. Based in South Africa and backed by Jurumani with 450+ employees, Twyn.ai delivers a unified OSS/BSS solution that includes CRM, CPQ, order management, help desk, and more. Frits shares how Twyn.ai empowers Tier 1 to Tier 3 telcos and ISPs across Africa, Europe, and beyond—offering end-to-end quoting, product configuration, and proposal work...
Jun 22, 2025•32 min•Ep. 364
In this episode, Frank talks about CPQ Podcast listener feedback. We’ve heard from many of you that the podcast brings value in different ways—whether it’s preparing for job interviews, learning about new CPQ solutions, or gaining insights from inspiring leaders and fresh ways of thinking. To help more like-minded listeners discover the CPQ Podcast, we kindly ask you to leave an online review—especially on platforms like Apple Podcasts, Spotify, or Google Podcasts. Reviews make a big difference ...
Jun 15, 2025•6 min•Ep. 363
In this special episode, host Frank Sohn shares exciting details about three upcoming webinars designed to help CPQ buyers, implementers, and decision-makers navigate the CPQ landscape more confidently. 🔹 June 24 (Date TBC) – Launch of the CPQ Briefing Subscription Get early access to exclusive insights on 15+ CPQ vendors, with 40+ briefings expected by year-end. Learn how this new resource can support your vendor research process. 🔹 July 9 (Date TBC) – CPQ Webinar auf Deutsch A German-languag...
Jun 08, 2025•8 min•Ep. 362
Looking for CPQ solutions and expert advice? In this episode of the CPQ Podcast, we're joined by Julian Hodges, Co-Founder of Sneeyeg, a ServiceNow system integrator specializing in CPQ, billing, and enterprise transformation. With over 20 years of experience from Amdocs, CloudSense, and Salesforce, Julian shares invaluable insights on achieving CPQ success. Discover why strong governance and effective modeling are crucial, and how focusing on business outcomes drives project success. Julian als...
Jun 01, 2025•32 min•Ep. 361
In this episode, Frank speaks with Kristian Frøstrup Madsen , a CPQ expert with over 13 years at CPC (now part of PDSVision ), about how modular thinking is reshaping CPQ for complex manufacturing industries. They cover: How CPC approaches Modular Architecture , Modular PLM , and Modular CPQ Why a product-focused background leads to better CPQ outcomes than pure IT consulting The growing need to connect PLM and CPQ Practical insights on where AI adds value to CPQ projects—and where it doesn't Pa...
May 25, 2025•32 min•Ep. 360
In this episode of the CPQ Podcast, we sit down with Philip Cunningham—CPQ veteran and co-founder of Shiftlogic—to explore his journey from the early BigMachines days through Oracle, SteelBrick, Salesforce, and now to leading one of Europe’s fastest-growing Salesforce Revenue Cloud consultancies. Philip shares how his experiences at global CPQ leaders shaped his vision for Shiftlogic, a bootstrapped firm that reached Summit Partner Status in under three years and is now delivering high-impact Re...
May 18, 2025•33 min•Ep. 359
How do you bring structure to the chaos of service pricing? In this episode, Frank talks with Tracey Shirtcliff , founder of ScopeBetter , a "Services CPQ" platform helping creative agencies and consultancies ditch the spreadsheets and build scalable, repeatable pricing models. Tracey shares her journey from building Traffic Live to launching ScopeBetter, and why most of their competition is still Excel. You’ll hear about: Why service pricing is messy — and how to fix it How AI and automation ar...
May 11, 2025•32 min•Ep. 358
In this CPQ Podcast episode, Frank Sohn welcomes Jon Scott, Co-Founder and CEO of ScopeStack. With nearly 20 years of experience in the IT services industry, Jon shares the story behind launching ScopeStack in 2018 to eliminate the chaos of spreadsheets and manual SOW creation. Learn how ScopeStack’s innovative platform bridges CRM and PSA systems, complements product CPQ solutions like Salesforce and NetSuite, and helps IT service providers deliver consistent, accurate project scopes. Jon discu...
May 04, 2025•32 min•Ep. 357
In this CPQ Podcast episode, Frank Sohn speaks with Ethan, co-founder of Vendori, a fast-growing CPQ startup focused on reducing implementation time, cutting costs, and delivering faster ROI through a no-code, multi-tenant solution. Ethan shares his journey from Wall Street M&A at Merrill Lynch to leadership roles at SAP and Citrix, where he saw firsthand how traditional CPQ tools often caused more friction than they solved—especially for companies shifting to SaaS. That experience inspired ...
Apr 27, 2025•32 min•Ep. 356
In this must-listen episode of the CPQ Podcast, we dive into one of the most talked-about trends in the Configure, Price, Quote (CPQ) space: Artificial Intelligence . Is AI in CPQ a game-changer today—or a promise for tomorrow? Join us as we explore the real-world state of AI in CPQ from the perspective of a seasoned CPQ expert (not an AI evangelist!). We cut through the hype and take a practical look at how AI is being used—right now—to improve quoting processes, enhance guided selling, persona...
Apr 20, 2025•29 min•Ep. 355
In this episode, we explore a key question: How do you choose the right CPQ solution? Many customers come to Novus CPQ with a long list of vendors—often 6 to 20. Using our proven process, including targeted questionnaires, we help reduce that to a focused shortlist of 6–8 top candidates. We explain how these lists are typically formed—from consulting partners, direct vendor outreach, internet research, personal contacts, and analyst reports. Once you're down to 3 vendors, our CPQ Sales Reports o...
Apr 13, 2025•27 min•Ep. 354
In this episode of the CPQ Podcast, we sit down with Tom Stergios, co-founder of Craton Consulting, to explore his 35-year journey in the Quote-to-Cash space. Tom shares his experiences building high-impact consulting teams, including his leadership at ATG, where he scaled a 600-person Quote-to-Cash practice later acquired by Cognizant. We dive into Craton's role in the CPQ ecosystem, helping ISVs, system integrators, and investors navigate complex challenges. Tom discusses key trends in Salesfo...
Apr 06, 2025•42 min•Ep. 353
In this episode, we answer key questions about our own Industry Analyst Report, the "CPQ Sales Report." Exciting news—it’s now available for SAP CPQ! So far, we’ve released four reports covering Camos Software, Bit2Win, Xait, and Engineering Intent , with more coming soon, including Salesforce Revenue Cloud Advanced (RCA). We discuss why we created this report (because the world clearly doesn’t have enough industry analyst reports yet! 😄), what it includes, and how customers are using it. If yo...
Mar 30, 2025•14 min•Ep. 352
In this episode of the CPQ Podcast, Frank sits down with Kristofer to dive into the evolution of DynaMaker, a platform that seamlessly integrates CAD and visualization software with CPQ vendors. Kristofer shares insights on how DynaMaker enhances usability for engineers, fosters community engagement, and advances API integration. They also discuss the growing demand for visual configuration in CPQ, highlighting how customers expect dynamic, interactive previews of their configurable products. Kr...
Mar 23, 2025•31 min•Ep. 351
In this episode of the CPQ Podcast, we sit down with Leon Panjtar, Co-Founder & CEO of SaleSqueze, to explore his journey from industrial automation and robotics to transforming manufacturing sales. Leon shares insights on how his company is simplifying complex manufacturing processes through CPQ and digital transformation, making sales and product configuration more accessible to non-technical users. We discuss SaleSqueze's growth strategy, including its $1.5M seed funding, upcoming Series ...
Mar 16, 2025•29 min•Ep. 350
From dot-com dreams in Prague to cutting-edge 3D CPQ with AI, dive into the journey of Matthew Gertner, CEO of Salsita Software. Discover how his unique background in linguistics and computer science fuels a company revolutionizing custom product sales. We explore the rise of web-based CPQ, the power of 3D configurators, and how AI is shaping the future of online sales. Learn how Salsita is helping businesses, especially those in custom manufacturing, simplify complex pricing and reach global au...
Mar 09, 2025•31 min•Ep. 349
Unlock the potential of your CPQ with AI and unified data. We discuss how combining these technologies can drive smarter quoting, personalized recommendations, and improved sales efficiency. This episode provides a high-level overview of the concepts, benefits, and crucial risk considerations for businesses looking to leverage this powerful combination.
Mar 02, 2025•15 min•Ep. 348
Two years later, interest in CPQ and AI remains strong. While AI is now widely used daily for various tasks, CPQ adoption of AI is less clear. Although many vendors have announced AI capabilities (or rebranded existing machine learning as AI, which is technically accurate), it's still unclear what AI features customers truly need in CPQ solutions. Therefore, I explored what different language models suggest by asking them some basic questions. I encourage you to listen to their responses and use...
Feb 23, 2025•31 min•Ep. 347
In this episode, we bring you key excerpts from a recent webinar featuring Configit and Coolshop . Configit , a leading CPQ vendor from Denmark, was represented by Max Mirbaz, VP of Global Partner Business . Coolshop , an IT & Service company that partners with Configit on solution implementations, was represented by Enrico Magnone, Chief Strategy Officer . The discussion is divided into three key segments: ✅ How to Differentiate CPQ Solutions in 2025 ✅ Configit’s Overview & New Go-to-Ma...
Feb 16, 2025•36 min•Ep. 346
Daniel shares his unique career path and how his background informs his approach to business. He discusses how servicePath helps businesses manage complex product configurations, pricing, and deployments. In the interview, you'll learn about: How servicePath evolved from addressing the challenges of Managed Service Providers (MSPs) to a broader solution for various industries. The platform's unique features, including detailed financial analysis tools and the ability to handle complex pricing sc...
Feb 09, 2025•31 min•Ep. 345
In this episode of the CPQ Podcast, Frank sits down with Martin Spritzer, the founder and CEO of iQuoteXpress, a software designed to simplify and streamline CPQ processes for salespeople by salespeople. Key discussion points: The impact of sales automation and customer success on businesses How iQuoteXpress simplifies CPQ processes with automation and customization The top 3 capabilities clients look for in a CPQ solution (guided selling, price book management, and quote to cash) iQuoteXpress's...
Feb 02, 2025•31 min•Ep. 344
In this episode, we sit down with Sandhya, the visionary founder of DealDox. Sandhya shares her inspiring journey from a corporate sales role at giants like Disney and Salesforce to launching her own company to revolutionize the CPQ space. We delve into: The Pain Points of Sales Teams: Sandhya discusses the inefficiencies and time-consuming tasks that plague sales teams and how Deal Docs addresses these challenges. The Rise of CPQ in Asia: We explore the growing demand for CPQ solutions in regio...
Jan 26, 2025•30 min•Ep. 343
The CPQ Podcast team has some updates for you before we take a short break for the winter holidays. 1. CPQ Sales Reports Are Here! We've been busy collaborating with CPQ vendors throughout 2024. We're proud to announce the release of our first industry analyst report called "CPQ Sales Report." These insightful reports analyze leading CPQ solutions, highlighting their strengths and ideal use cases. While we initially aimed to publish 10 reports by the end of the year, we're happy to report we're ...
Dec 22, 2024•5 min•Ep. 342
Join Frank as he sits down with Suren Reddy, co-founder and principal at Cloudely, a leading Salesforce and Conga CPQ System Integrator. In this insightful episode, Suren delves into the world of CPQ, discussing: A Diverse Client Base: Learn how Cloudely caters to a wide range of clients, from SMBs to large enterprises. Innovative No-Code/Low-Code Solutions: Discover "Config," Cloudely's proprietary solution that empowers businesses with three powerful modules: HRMS, PMS, and Quality. The Future...
Dec 15, 2024•29 min•Ep. 341
This week on the CPQ Podcast, we ditch the script and dive deep with industry veteran Manika Goyal, Founder of Intellicloud Solutions. With 20 years of experience conquering the telco landscape, Manika isn't afraid to shake things up. Discover why she ditched the traditional SI model and built an AI-powered product configurator specifically for the telecom industry. Get ready to hear about: The spark that ignited Intellicloud's creation (hint: it involves frustration with the status quo!) The bi...
Dec 08, 2024•30 min•Ep. 340
Unleashing the CPQ Artist Within: Canidium Integrates Creativity with Technology This episode of the CPQ Podcast takes a unique turn as Frank chats with Andy Kumar, the CPQ + Pricing Practice Lead at Canidium. Forget your typical CPQ expert – Andy's background in art and anthropology brings a fresh perspective to the table. Intrigued? We dive deep into how Canidium leverages a powerful trio of CPQ and Pricing tools – SAP CPQ, Pricefx, and Salesforce. You'll hear: The unexpected benefits of Andy'...
Dec 01, 2024•31 min•Ep. 339
In this insightful conversation, Sandeep shares his entrepreneurial journey from the early days of February 2021 to the present. We delve into the crucial role of combining CPQ, Billing, and Metering, and explore how Artificial Intelligence is revolutionizing MonetizeNow. Sandeep also discusses the latest trends in the CPQ/Billing/Metering industry, highlighting why MonetizeNow is the ideal solution for B2B SaaS businesses. We uncover the importance of timely implementation and delve into the ch...
Nov 24, 2024•31 min•Ep. 338
Join us on this episode of the CPQ Podcast as we delve into the world of Configure, Price, Quote (CPQ) with industry veteran Charan Singh, Principal at Deloitte Digital. Charan brings over 20 years of business experience to the table, and in this episode, he'll be sharing his insights on: Customer Segmentation Strategies: How does Deloitte Digital structure and understand their customer base? CPQ in Action: What are Charan's clients using CPQ for throughout the Quote-to-Cash lifecycle? Investmen...
Nov 17, 2024•30 min•Ep. 337
Join us for a deep dive into Salesforce-focused CPQ solutions in Germany with Dennis Knodt, Founder & Managing Director, and Ivan Todorov, Managing Director, from Valuent. These industry experts share valuable insights on: The inspiration behind Valuent and its journey (combines "why" and "how" they started) Their target market segments (clarifies focus areas) Valuent's Salesforce consulting expertise (streamlines specific service offerings) Why they specialize in High Tech and Tech companie...
Nov 10, 2024•30 min•Ep. 336
