This week Alex is on the road for our broadcast in the Sunshine state (Florida) and Wade is back at home. It's been a lot of travel and unexpected events these past few weeks, but co-hosts Alex and Wade are reunited for the first time in 3 weeks, bantering back and forth as usual and engaging with the community. We will be discussing major relevant items in CPG and also shouting out comments. Our on-going sponsors are Vdriven and RangeMe and they are offering discount deals on their services tha...
Jul 08, 2024•1 hr 1 min
We are proud to bring on the editor in chief of Entrepreneur Media and Entrepreneur Magazine, Jason Feifer. He also is part of the platform 'CPGFastTrack' to help CPG brands, where he is a listed coach and facilitator to help brands scale along in partnership with other experienced founders in CPG. He will share more about this program and how to get involved to scale your CPG brand. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things...
Jul 01, 2024•43 min
This week we are going back to our roots with bantering back and forth. However, this episode is different since Alex Bayer is OUT with a cold and none other than Mark Samuel steps in to co-host We will be discussing major relevant items in CPG and also shouting out comments. Stop on by and enjoy our informative and entertaining chat on all things CPG. Our on-going sponsors are Vdriven and RangeMe and they are offering discount deals on their services that we will mention during the show....
Jun 24, 2024•58 min
CPG Vibes - Episode 121 - Expert Series (Volume 2) - Crowdfunding This week is our 2nd edition of our Expert Series, where we bring on experts in specific areas to help the CPG community. This edition is all about crowdfunding (a.k.a community rounds)We are bringing on from the crowdfunding platform side Justin Renfro, Head of Partnerships with Wefunder and Harrison Bert, Director of Fundraising at Start Engine. We are also bringing from the brand side: Hayley Painter, Co-Founder of Painterland ...
Jun 18, 2024•1 hr 3 min
This week is the usual banter between Alex and Wade, talking all things CPG. The weekly sponsor is Power Full Energy (PFE) Distributing and Robert Cogan. Wade Yenny will be announcing my next stop in my work journey and trust me when we say, it WILL be an opportunity for emerging brands to hashtag#workwithwade and grow together! On-going sponsors are RangeMe and Vdriven. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and bev...
Jun 10, 2024•1 hr 4 min
The first edition of our Pop-Up Series where we will come on for a live show on a random day with our #NoScriptJustChat format. We are testing a new streaming software because we are tired of the glitches on Streamyard! Tune in for a special 'Pop-Up Episode' and let's hope it goes smoothly! Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current event...
Jun 05, 2024•55 min
Welcome to the first edition of our Expert Series. For this episode, we discuss A.I. and the role it plays in CPG for brands. It's no secret that A.I. has already a profound impact in CPG with more innovations to come. Our special guests are Brad Avery, senior reporter at Bevnet.Com , who has reported numerous times on AI in CPG and hosted podcast episodes discussing the impact of AI. We are also being joined by Angie Westbrock, CEO of Standard AI, who is implementing AI for retail insights for ...
Jun 03, 2024•1 hr 3 min
This week we have the usual banter between Alex Bayer and Wade Yenny, chatting about all things food and beverage. We also will review topics about VC capital for CPG brands has dried up by 97 % according to the latest statistic. We also talk about common acquisitions in the CPG space in this environment and what should a brand owner do if they are looking for an acquisition and a way out. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all ...
May 27, 2024•1 hr 13 min
Coming off the high from last week's Master Series episode, Wade and Alex discuss CPG news items that have hit the wire, the Sweets and Snacks Show in Indianapolis, and Alex Bayer's post about closing Genius Juice and the overwhelming response he has received from the CPG community. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They ...
May 20, 2024•1 hr 6 min
We are excited to have our 2nd installment of our Master Series. We bring on inspiring and accomplished individuals from the CPG community to share their wealth of knowledge on our show LIVE and answer any questions from the audience. For this special episode we are featuring: Jake Karls - Co-Founder of Mid-Day Squares Mike Fata - Founder of Manitoba Harvest and Investor/Advisor Seth Goldman - Co-Founder of Honest Tea and Just Ice tea Kari Pedriana - Co-Founder of Green Spoon Sales Rajesh 'Raj' ...
May 16, 2024•1 hr 9 min
On this week's episode, we discuss whether a CPG owner should call it quits or keep going in this environment. We are hearing the stories of struggle. What are the signs and how can you either keep going through adversity or pivot to do something new? (consulting, join another company). We also will discuss news items (OWYN acquisition) and much more! Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market ...
May 06, 2024•59 min
This week we discuss the after-math of Foxtrot abruptly closing their doors and the ripple effect it has caused in the CPG industry with suppliers, emerging brands, distributors, and others affected by this unfortunate event. We will also discuss the reality of building a CPG brand in this environment and how the survival rate is low and brands are going out of business left and right. This week's episode is co-sponsored by Seven Teas and Power Full Energy and our on-going sponsors RangeMe and V...
Apr 29, 2024•56 min
We are beyond excited this week to announce the very first edition of our 'Outside The Tank' Special Edition Series. We bring on CPG entrepreneurs who have appeared on Shark Tank and presented their brand to the sharks. This Volume 1 episode features: Jake Deleon (Fila Manila) Kirsten Maitland (Rebel Cheese) Michael Pan (Pan's Mushroom Jerky) Sean Riley (DUDE Wipes) Kendra Bennett (Bon Bee Honey) Paul Voge (Aura Bora) We specifically discuss on this episode: -Where are they now? -What impact did...
Apr 22, 2024•1 hr 8 min
This week we talk common pit-falls when running a CPG brand including chargebacks, expanding too quickly, weak margins, unconvincing and me-too product and packaging, entering a category too late and missing the wave, plus other items to look out for to make sure you increase your chance of success. We also talk all things CPG news wire including the closing of Non-Alc Spirits retailer Boisson and also once prominent chain 99 Cent Stores announcing bankruptcy and store closures. Our on-going pre...
Apr 15, 2024•1 hr 7 min
After coming off a monster 'Master Series' episode last week and 3 straight weeks of events and guests, we are going back to our roots with a show featuring just our esteemed co-hosts Alex & Wade bantering back and forth and talking all things CPG. We will cover the latest news wire hot topic items in CPG, and really focus on interacting with the audience and shouting out comments. This is basically a fan appreciation week and we will be reading every comment that comes through! This week's ...
Apr 07, 2024•1 hr 4 min
This is the first 'Master Series' episode and we are totally pumped for this one! We are bringing CPG's foremost experts on brand building, marketing, sales, brokerage, and investing. This episode we are bringing on John Foraker, CEO and Co-Founder of Once Upon a Farm, Chris Hunter, Co-Founder and CEO of plant-based nutrition drink KOIA, Rachel Robb, Executive VP of Critical Mass Group, and Nic Mindel, Partner at Amberstone Ventures. We haven't had this much CPG brainpower at one time on our sho...
Apr 01, 2024•1 hr 11 min
Shane is the Founder/CEO of MUD/WTR, which is re-shaping how the consumer enjoys their morning ritual and is a replacement for coffee. Shane deeply feels caffeine is essentially not good for us, and his product MUD/WTR includes a blend of herbs, mushrooms, and cacao (Masala chai, chaga, lions mane, and cordyceps + cacao, turmeric, cinnamon and sea salt). His brand which started as a DTC (direct-to-consumer) play has now expanded to Matcha, Turmeric, and a night-time version without cacao. His br...
Mar 25, 2024•1 hr 2 min
We are broadcasting LIVE from the ilevelbrands North Hall booth hashtag#N2223 (2nd floor) and will be featuring guests from the expo floor just popping in. This is our 2nd year doing a show live from the show floor and we could not be more excited! Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer quest...
Mar 15, 2024•1 hr 40 min
At the top of our show, we discuss events and brand booths we recommend to check out at Expo West in Anaheim. We also are pumped about a few special CPG Vibes Episodes coming up including 'The Master Series' with top experts in the industry and 'Outside The Tank' with brand owners that appeared on Shark Tank who share their experiences. Plus all the usual CPG chatter and banter between our co-hosts Alex Bayer and Wade Yenny. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CP...
Mar 11, 2024•1 hr 1 min
This episode we hear updates from Wade on how his search is going for what's next in his career. We also discuss news on funds that have raised more capital, and the continuing difficult climate in CPG and best practices to navigate through this tough period. This week's episode is sponsored by Origo Brands and our on-going sponsor Vdriven. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the mar...
Mar 04, 2024•1 hr 1 min
This week we chat all things CPG including but not limited to the growth of prebiotic sodas (Olipop, Poppi, etc.) and how they clocked the largest year-over-year growth. We also discuss a new prebiotic soda from founder of Koia, Maya French called 'Happy Pop.' Lastly, we talk about show touring strategies at Expo West and how to get the most out of this momentous event! This week's episode is sponsored by GURU Energy and our on-going sponsor Vdriven. Co-Hosts Alex Bayer (Genius Juice) and Wade Y...
Feb 26, 2024•58 min
This episode we reminisce and pay tribute to CPG legend Bob Moore, founder of Bob's Red Mill, who recently passed away at the age of 94. We also discuss our plans for a live show at Expo West and how you can get involved, and other CPG related items. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs...
Feb 19, 2024•59 min
Jeff founded JPG Resources as an avenue to help build businesses across the food industry. By combining the technical background from a decade of hands-on Product Development experience with the leadership and management perspective gained from integral involvement as a business leader as they grew Kashi by 30x over 8 years, he is able to offer a unique set of skills and experiences to partners. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 y...
Feb 12, 2024•1 hr 7 min
This week we are all about offering insights to help the CPG Founder and sales team. Alex Bayer offers complimentary advice on crowdfunding for anyone interested in raising online whether it's a security based raise or kickstarter. Wade offers advice from a buyer's perspective and how to win at retail both in the category manager meeting and also once you're on shelf. We also discuss any CPG current events. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG s...
Feb 05, 2024•1 hr 2 min
After coming off a high from our 100th Episode extravaganza last week, we are back for Episode 101. We plan to discuss the recent lawsuit against UNFI for chargebacks, we will recap Fancy Food Show Winter 2024, and more! This week's episode is sponsored by HALVA and our on-going sponsor VDriven. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives a...
Jan 29, 2024•59 min
Join us to celebrate the 100th episode of CPG Vibes! As part of the celebration, we will be bringing on 3 lucky winners to be special honorary guests. Don't worry, we are still going to discuss all things CPG just like we always do! This week's episode is sponsored by our on-going sponsor Vdriven. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives...
Jan 22, 2024•1 hr 7 min
In this episode we will discuss more about presenting your new item in retail and strategies with the category manager, will talk more about the happenings at Expo West and events to look out for, and anything else CPG related. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions l...
Jan 15, 2024•1 hr 2 min
After a 2 week break for Christmas and New Year's, we are BACK to discuss all things CPG. Some topics we plan to discuss: Upcoming trade shows, review cycles in full swing, some new Series A funding events, and more! Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from vi...
Jan 08, 2024•1 hr 3 min
We discuss the continual struggle of CPG Brands through 2023 and how money has dried up and there is a strong focus on profitability. Is there an end in sight or will this continue through 2024? Our predictions are in this episode. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questio...
Dec 26, 2023•44 min
Brokers help run the CPG world and provide access to retailers with presentations and approvals of items. We discuss how to best manage this delicate relationship. Also, what is the best strategy on emailing buyers. Wade shares his tips from the buying side of the table. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. Th...
Dec 18, 2023•1 hr 12 min
