CPG Vibes - podcast cover

CPG Vibes

Alex Bayer & Wade Yennypodcasters.spotify.com
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.
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Episodes

Episode 95 - The Problem With CPG Brands with High Revenue and No Profit

Alex visits his favorite yogurt company, Coconut Cult and discusses how his visit went and what he saw. We also discuss how high revenue companies with no profit can be problematic in this environment. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & lis...

Dec 11, 20231 hr 8 min

Episode 94 - Ask Jake Karls of Mid-Day Squares Anything - Special Edition

This week is a special edition episode with returning guest, Co-Founder and Rainmaker of Mid-Day Squares, Jake Karls. Our audience can 'Ask Jake Anything!' whether it's about his chocolate empire, to how he checks into therapy to take care of his mental health, to CPG strategy. Mid-Day Squares is an idea of what a healthy afternoon craving killer should taste like. It was designed for those on the go that want to cut their hunger and cravings in between meals. It’s made entirely with superfoods ...

Dec 04, 202341 min

Episode 93 - Buyer's Series (Volume 1) - Special Edition

We are proud to announce the very first episode of our special edition segment: 'Buyer's Series.' We are bringing on experienced and well known category managers in the retail space that live and breath CPG items that are on shelves across the country. This episode we are bringing on (in no particular order): Kenny Hausmann - Senior Category Manager of Healthy Living - Fresh Thyme Jim Clapp - Director of Operations at Clark's Market Gavin Konkel - Previous VP of Merchandising at Earth Fare Wade ...

Nov 20, 20231 hr 8 min

Episode 92 - With Jennifer Stojkovic - Joyful VC & Vegan Women Summit

Jennifer is a multi-talented executive leader in the future of food and tech innovation space. Building her career in the tech industry under Silicon Valley's most prolific investor, Ron Conway, she has worked with the world's largest tech brands, such as Google, Microsoft, and Facebook. Pivoting to the burgeoning industry of alternative protein and food technology, Jennifer is an industry expert and thought leader, powering the world's largest global platform of mission-driven women founders wo...

Nov 15, 20231 hr 9 min

Episode 91 - With Ronak Shah of Obvi

Obvi's founders were dedicated to bringing re-generative ingredients in delicious drinks to the market. The variety of products offers tastes for everybody - making it the obvious choice for our customers that want to do something beneficial for their hair, nails,skin, bones and gut health - instead of just drinking mostly harmful products. Consume and rejuvenate! Collagen depletion at progressed age is the #1 reason for lines and wrinkles, dry skin, hair breakage, bad nail and bone, and joint s...

Nov 15, 20231 hr 2 min

Episode 90 - With Special Guest Luke Abbott of VDriven

Luke is the founder and owner of VDriven, a CPG centric company that aids and helps CPG brands in numerous areas of their journey from raising capital, accounting, deduction management, to CEO coaching, and retail domination best practices. Luke is excited to bring what he has learned in growing purpose-driven companies to revitalize businesses through his advisory practice. He also enjoys sharing his challenges and successes along the way and welcome new connections.

Oct 30, 20231 hr 6 min

Episode 88 - With Special Guest Jake Karls of Mid-Day Squares

Jake Karls is the co-founder and Rainmaker at the modern day Willy Wonka factory, Mid-Day Squares. He is larger than life with a tremendous amount of energy and passion for his brand. His co-founders are his sister Lezlie, and Lezlie's husband Nick.

Oct 16, 202344 min

Episode 87 - With David Delcourt with Grown As* Foods/Seed Ranch

Seed Ranch Flavor Co. creates sophisticated flavors to make everyday meals extraordinary. They hand select quality, honest, fresh ingredients and blend, stir, and simmer every sauce to its truest perfection. Real, quality ingredients make for real, better food. Seed Ranch Flavor Co.’s hot sauces are made with all non-gmo, organic, and natural ingredients. Inspired by homemade sauces, they never use preservatives, emulsifiers, or flavorings. All our sauces are plant-based, vegan, gluten-free and ...

Oct 09, 20231 hr 9 min

Episode 86 - With Emily Sommariva of LifeAid

Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show

Oct 02, 202350 min

Episode 85 with Ray Latif - Editor and Podcast Host at Bevnet

BevNET.com is the leading beverage-oriented media company, producing a web site, print magazine, and live conference series. The company was founded in 1996 by John Craven, with its mission to offer, through products in a variety of media, the best, most comprehensive forum for news coverage, expertise, partnership and support for all members of the beverage community. Since its inception, BevNET.com has become a recognized authority on the beverage industry. BevNET.com and its employees are oft...

Sep 18, 20231 hr 5 min

Episode 84 - Center Store and Merchandising Strategies With Retailers

What makes a store tick when it comes to merchandising? What goes through store managers' minds when they are strategizing their merchandising, store shelf displays, and how does corporate center store work through different seasons? We discuss things from the retailer perspective. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current...

Sep 11, 20231 hr 15 min

Episode 83 - Selling Into Independent Locations and Building Velocity in Each Store

Approaching independents and how to sell into these shops and strategies on building your velocity over-time and most importantly, how to build relationships with each and every independent store to build your revenue. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from ...

Sep 04, 20231 hr 5 min

Episode 82 - With Johnathan Bonnell of Wholy Veggie!

At Wholly Veggie, they believe food sustainability is one of the key threats facing our planet. Their focus is to develop plant based food products that create better ways for people to feed themselves, and that leaves the least amount of ecological harm as possible, while promoting health and positive social impact. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s goi...

Aug 28, 20231 hr 8 min

Episode 81 - With Special Guest Michelle Razavi of ELAVI

Michelle is the founder and CEO of ELAVI. Her brand ELAVI is a functional snack company by fitness trainers delivering gut-friendly nut butters and protein bars that taste like dessert and keep you energized for hours. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from ...

Aug 21, 202356 min

Episode 80 - With Special Guest Hank Watt with Nature's Wild Berry

Nature's Wild Berry - The Flavor Enhancing Wild Berry Turns Sour Sweeter Than Sugar In 30 Seconds! Unlock hidden flavors that make healthy food taste like candy! Natures Wild Berry is a freeze dried ledidi berry that gives you sweetness without a sweetener. People are aware that they should curb their sugar intake and we don't think the answer is more or better artificial sweeteners - we think the answer is real food and this solves for both! Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny wit...

Aug 14, 20231 hr 11 min

Episode 79 - With Miyoko Schinner - Vegan Chef/Author/Entrepreneur

For over 30 years, Miyoko has dedicated her life to creating a more compassionate food and economic system that honors animals as living beings with lives of their own, not as commodities for humans. She is the author of 6 books, made the Forbes 50 Over 50 list, a speaker, and an entrepreneur. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and...

Aug 07, 20231 hr 2 min

Episode 78 with Special Guest Noah Wunsch of Ruby Hibiscus

Noah is an energetic entrepreneur that is in love with hibiscus and wants to bring it to the mass market. A great way to fight inflammation and boost your hydration, Noah is looking to continue educating the consumer on the benefits of his drink. Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and...

Jul 31, 20231 hr 7 min

Episode 77 with David Meltzer

In his early 20s, David Meltzer quickly rose to the top of his game in the business world, becoming a millionaire. David lectured around the globe and saw rapid success in every business project he touched. But something was missing, and in his 30s as a multimillionaire, he went on a rapid downward spiral that ended in bankruptcy. It was only then that David realized, in order to revive and thrive, he needed to codify what had made him successful in the first place. He has since emerged to reali...

Jul 24, 20231 hr 4 min

Episode 76 with Special Guest Sydney Webb of Toto

At age 21, founder, Sydney Webb, was diagnosed with colon cancer. After fatefully being introduced to an extremely powerful, rare, healing class of superfoods called "adaptogens", her life was never the same. Three months after introducing them into her diet, she was completely cancer free. After her experience healing, she created Toto as a way to share the same powerful plant-medicine with the world in a delicious way that no one could resist. Toto is the world's first superfood cookie dough m...

Jul 17, 20231 hr 14 min

Episode 75 with Metta World Peace - NBA Champ and Entrepreneur

This week we are beyond excited and blown away to have Metta World Peace, the first professional athlete to be on our show! A decorated NBA Champion who played 19 seasons in the NBA, notably with the Los Angeles Lakers, and won an NBA Championship title in 2010 vs. the Boston Celtics. His most well-known shot is his Game 7 clinching 3-pointer with a pass from Kobe. More recently, Metta is in the world of investing and building businesses. He is involved in everything from cryptocurrency, to fin-...

Jul 10, 20231 hr 5 min

Episode 74 - With Special Guest Sandro Roco of Sanzo

Founder and CEO of Sanzo, the 1st Asian-inspired sparkling water, made with real fruit + no added sugar. Prior to founding Sanzo, Sandro spent 5 years as head of growth and then chief-of-staff at Bombfell, a twice venture-backed personal styling service for men. He previously worked in investment banking at J.P. Morgan and as a nuclear power engineer for Exelon. Sandro is also a board member and founding member of Naturally New York, which brings people, products and passion together to strength...

Jul 03, 202358 min

Episode 73 - With Special Guest Yuval Selik of Promo Mash

Yuval is an extremely unique individual and dare we say, a savior to the CPG Community. He offers several services that immensely help the CPG Community including tool-kits to better run your CPG brand (trade-spend, retail on shelf management, inventory management, and much more) He is also the podcast host of 7 Hats Podcast as well, a wonderful podcast that cuts the bullshit and gets right to the heart of what motivates an entrepreneur in running a business, and dives into the personality and e...

Jun 27, 20231 hr 18 min

Episode 72 - Getting to the Point in a Sales Pitch / Random Golf Babble

Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!

Jun 27, 20231 hr 15 min

Episode 71 - With Special Guests Dan and Tyler of Dan-O's

Dan-O’s Seasoning is changing the world one pantry at a time! Full of Flavor. Not Fillers. They are a Youtube and Tik Tok sensation with owner Dan Oliver posting videos of his cooking recipes with Dan-O's Seasoning. In a few short years, their brand has scaled to millions in revenue and thousands of doors. Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market a...

Jun 12, 20231 hr 3 min

Episode 70 - Why Do Retailers Do Free FIlls? / Selecting the Right Retailers For Your Brand

Wade and Alex talk about how to select the right retailers for your brand and the ramifications of growing revenue for the sake of growth and not being strategic on what retailer is best. What questions should a brand ask themselves when thinking about a retailer to pitch to? Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in the...

Jun 02, 20231 hr 8 min

Episode 69 - With Special Guest Tom Malengo of Brandjectory

Tom is a Co-Founder in Brandjectory & Co-Founder & Partner at The Litchfield Fund. Brandjectory is the new, innovative social media platform to connect CPG Food & Beverage founders with interested investors. Brandjectory helps founders build an investable business and build relationships with investors. Visit www.BrandjectoryNow.com or contact hello@brandjectory.com . Tom has more than 30 years experience in leadership & consulting roles in General Business, Operations, Technolog...

May 29, 20231 hr 13 min

Episode 68 - Special Edition Live Brand Spotlight!

Been wanting to spread the word about your brand and have your moment on CPG Vibes?? Now is your chance!! In this Special Edition episode, we are inviting up tp 8 brands live to share their story and their product for 3-4 minutes each. To get on our show for this episode as a 'Spotlight Brand' you can't 'reserve a spot' in advance, you have to tune in live, comment during our episode and we will pluck you from the crowd and bring you on. That's it! Also in this episode, we discuss all the insigh...

May 22, 20231 hr 4 min

Episode 67 - With Special Guest Adam Brown of Sircle Media

Adam Brown is The Founder and President of Sircle Media, a Social Media Strategy Firm based in New York City. He has worked in and around digital marketing since 1999 and has held various positions on both the client and vendor sides. This has given him tremendous insight into how these relationships work best, which has allowed him to develop a keen understanding of what businesses really need. He takes this expertise and knowledge and applies it to his clients each day. At Sircle, he works wit...

May 15, 20231 hr 16 min

Episode 66 - With Special Guest Mark Samuel of IWON Organics

Mark is a dad and a health and fitness enthusiast. And he has 17 years of start-up experience. He is currently the founder and CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice - our mission is to help others with their health and nutrition journey. IWON (I'm Winning on Nutrition) is focused on promoting healthy snacking and successful, long-term eating habits based on the principles of bala...

May 08, 20231 hr 12 min
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