139: No More Avoiding Objections: How Melody Reignited Her Group Program Sales

Melody Wilding launched her group program back in 2020 using Steph’s (now retired course), Crickets to Customers.

Since then, over 500 people have joined her group program.

But after a few years of full cohorts and overflowing interest… things started to slow down. Getting people to join suddenly felt harder.

Melody realized she needed a new approach to selling. One that embraced objections, spoke directly to the transformation people wanted, and brought real connection back into her launches. That’s where Sold Out Group Programs came in.

In this powerful conversation, Melody returns to where it all began, now as a bestselling author and multi-six-figure business owner, to share how she reignited momentum and confidence in a changed market.

We dive into:

• What happens when you're doing “all the right things” (webinars, emails, promos)... but missing the conversations that actually convert
• How Melody went from resisting objections to welcoming them
• Why strengthening her mindset around the value of her offer was the key to selling it more confidently
• What it’s really like to be a high-level client inside a group coaching experience (and why it’s been exactly what she needed to scale)

This is a masterclass in staying power: from launching a program five years ago to selling it out again and again in today’s market.

Apply for the Sold Out Group Programs mastermind! --> http://stephcrowder.com/sogp

Applications for the Sold Out Group Programs Mastermind are now open until July 2nd! Sign up at https://stephcrowder.com/mastermind