In this episode, Marcus Ohanesian joins me to teach lawyers and law firms how to reduce the visual strain of cluttered websites. Meet Marcus, the proud owner of Perfect Evolution, a seasoned branding and web designer who's equally passionate about sipping craft beer, savoring coffee, and relishing sandwiches. With extensive experience in the realm of visual design and project management, Marcus specializes in crafting polished, captivating, and informative design journeys tailored for small ente...
Sep 05, 2023•50 min•Season 1Ep. 106
In this episode, Matthew Stafford joins me to talk about SEO, and we dig deep to uncover how it works beyond traffic. Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS’s Revenue Optimization TM system. He has a keen eye for impediments in the customer journey, is excellent at interpreting data to find diamonds in the rough, and can see things from a business owner’s perspective, having run his own companies for the past 27 year...
Aug 29, 2023•38 min•Season 1Ep. 105
In this episode, Jessica Aries joins me to talk about social media growth hacks and how lawyers can leverage the digital space, master the right platform for them, and create massive impact with their clients. Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and profitable practice. A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers f...
Aug 22, 2023•51 min•Season 1Ep. 104
In this episode, Dr. Kai-Markus Müller joins me to discuss and understand the psychology behind pricing models and pricing structure, and how to better frame legal fees. Kai-Markus Mueller is a Professor of Consumer Behaviour at HFU Business School of Furtwangen University in Schwenningen, Germany, and Director of Pricing Research at Neurensics, Amsterdam. He previously founded and ran a start-up where he developed NeuroPricing™, a suite of neurotechnology-based methods to measure and model the ...
Aug 15, 2023•39 min•Season 1Ep. 103
In this episode, Frank Mendoza joins me to talk about the next big thing in AI marketing. While this is a newer technology to the masses, it has in fact been around for a long time. We speak about current trends, how to leverage AI to help you, as well as pitfalls to avoid to ensure you’re remaining ethical. Frank Mendoza is a highly respected and award-winning analytics leader with over 20 years of experience in Strategy, Customer Experience and Data Science. He is the founder of Catalytics, a ...
Aug 08, 2023•39 min•Season 1Ep. 102
In this episode, Clay Vaughan joins me to discuss video content – how to create it, best practices, and how to maximize your ROI. Clay Vaughan is an entrepreneur and business growth strategist who believes in the power of service. He founded his first business, Good Agency (formerly Reverent Media), nearly 15 years ago to bring integrity to the marketing industry and support businesses in reaching their full potential. Launched as Reverent Media, Clay's vision was to create a company that serves...
Aug 01, 2023•39 min•Season 1Ep. 101
In this episode, Jason Rutel joins me to discuss how you can build deeper trust and credibility through website design. Jason Rutel, a passionate storyteller and missions advocate, founded Creative Nomads in 2019 to help global missions organizations enhance donor engagement and retention through impactful communication. With a strong background in the church and Christian entertainment industry, Jason previously worked as a traveling production manager and media director for renowned comedian M...
Jul 25, 2023•41 min•Season 1Ep. 100
In this episode, Tyler Pigott joins me to discuss how you can level up your website as a lawyer and law firm. From building IT and creative teams for a biotech startup to developing and launching a national beverage product, Tyler's background is in creating things that just work. As CEO of Lone Fir, his favorite task is to cheer on others — whether it’s his employees, fellow agency owners or clients. Tyler gives listeners actionable tips on: Resources mentioned in this episode: Who not How by D...
Jul 18, 2023•36 min•Season 1Ep. 99
In this episode, Ely Delaney joins me to talk about the follow up formula, and how to turn leads into cases. He takes us through his strategic system for client retention, as well as maximizing cases once they’re closed. Ely Delaney is your Automated Systems Strategist and is also known as “The People Whisperer”. He’s the creator of The Follow Up Rockstar System, teaching entrepreneurs how to go from surviving to thriving in any economy through the art and science of building strong relationship...
Jul 11, 2023•52 min•Season 1Ep. 98
In this episode, Gordon Firemark joins me to discuss podcasting and the law, and how to avoid legal pitfalls. Gordon Firemark helps creatives, artists, entrepreneurs and others achieve the dream of getting their messages out and making a meaningful impact with their craft. He has practiced media, entertainment and business law since 1992. His practice covers film, television, theater, publishing and digital media as well as copyrights, trademarks, trade secrets and business structures and format...
Jul 04, 2023•32 min•Season 1Ep. 97
In this episode, Jesse Stein joins me to discuss the latest content marketing hacks, and the best practices when it comes to gaining market share in the digital space. Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world’s biggest autograph store and a Top 500 Internet Retailer. Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fas...
Jun 27, 2023•44 min•Season 1Ep. 96
In this episode, Hemant Varshney joins me to discuss client retention; what it is, why it’s important, and tips to help you create an environment that fosters a growing client relationship. For over 14 years, Hemant has played a pivotal role in all aspects of digital marketing. Starting out as a media manager, he continued on to become a consultant, Head of Growth, and executive at a hyper-growth agency, managing a team of 30+. Outside of work, Hemant loves to travel and has been to more than 45...
Jun 20, 2023•33 min•Season 1Ep. 95
In this episode, Stephanie Riel joins me to discuss the science of branding and its impact on your firm. We talk about what branding means, the opportunities you have as a lawyer and a firm to align your brand with your ideal clients, and how to define what your brand is overall. Stephanie Riel is a brand strategist and marketing consultant and the founder of RielDeal® Brands. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first...
Jun 13, 2023•49 min•Season 1Ep. 94
In this episode, Adam Sinkus joins me to discuss how to get more leads from your website. He also shares key information you may be missing from your current website, and suggestions and strategies to optimize your pages, marketing strategy, and overall lead generation. Getting to the bottom of a challenge is what Adam does best. He is a passionate and creative problem solver with more than a decade of experience in Marketing, Operations, Customer Journeys, and Training. Adam has worked with som...
Jun 06, 2023•34 min•Season 1Ep. 93
In this episode, Johanna White joins me to talk about the world of branding and how to position your brand as premium vs. commodity. We discuss what branding truly means, debunking common misconceptions along the way, and provide valuable insights into Johanna’s three-step process required when starting a brand and offer guidance on how to effectively distinguish your brand from competitors. Johanna White is an award-winning graphic designer and visual branding strategist who designs premium bra...
May 30, 2023•45 min•Season 1Ep. 92
In this episode, Ben Holland joins me to discuss quick and efficient marketing ideas to implement into your strategy immediately, without fuss. We cover effective marketing touchpoints, solidifying a strong marketing baseline, and generating momentum with PPC campaigns, while also discovering the enduring power of offline marketing activities and techniques to engage potential clients. After studying Gila Monsters at Arizona State University, Ben started his first company Scorpion Sweepers, a pe...
May 23, 2023•35 min•Season 1Ep. 91
In this episode, we’re doing something a little different. Daniel Callahan joins me to discuss a case study in marketing mastery, and shares his best tips of what to do (and what not to do) that he has learned over the years. Daniel Callahan is the owner of Callahan Consulting Group LLC and the former President and Managing Partner of California’s Premier Litigation Firm, Callahan & Blaine, headquartered in Santa Ana California. Throughout his career, Daniel J. Callahan has always been known...
May 16, 2023•35 min•Season 1Ep. 90
How can you increase your marketing ROI? As a lawyer, you understand the value and importance of marketing, but how does it really play into your bottom line, and the leads you bring into your firm? Joining me for this conversation is Chris Nelson, who is the Senior Manager of Legal Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into better customers. With more than 10 years of experience marketing consumer goods and professional services, Chr...
May 09, 2023•37 min•Season 1Ep. 89
Have you considered a podcast for your firm? What are the pros, cons, benefits, and challenges? While podcasting may be a lot of work, it can bring tremendous benefits and rewards to your positioning within your industry, as well as showcase you as the go-to lawyer in your niche. Joining me for this conversation is Robert Ingalls, a recovering attorney, speaker, and the founder of LawPods, one of the first podcast production and marketing agencies for law firms. At LawPods, Robert and his team h...
May 02, 2023•46 min•Season 1Ep. 88
How does positioning yourself online bring better leads to you and to your firm? It’s no secret that being present online is key to visibility and business growth, especially when it comes to attracting those high-quality leads you’re looking for. In this episode, my guest Daniel Steinberg takes us through the must-know process to qualify leads, which will ultimately add to your bottom line. Leveraging his background in Professional Services (Ex-EY), Marketing Technology (Ex-Influitive), and Leg...
Apr 25, 2023•42 min•Season 1Ep. 87
Have you ever wondered why cyberattacks are becoming more and more prevalent in today's digital age? In this episode with Tom Kirkham, we explore the importance of law firms paying attention to cyberattacks and defining what ransomware is. We'll dive into the consequences of becoming a victim of a ransomware attack and examine how networks are created on the dark web. Plus, we'll provide practical tips on how to protect yourself from ransomware and how to buy and install software to keep you saf...
Apr 18, 2023•58 min•Season 1Ep. 86
In this episode, we will be discussing website growth, marketing budgets, the power of hiring an expert in a specific niche market, measuring gaps in your website strategy, understanding your marketing goals, and the importance of organic SEO. First up, we will be breaking down website growth. It's important to have a clear understanding of what website growth means and how to measure it. We also talk about the expectations around what your marketing budget should be, the pitfalls of being a gen...
Apr 11, 2023•35 min•Season 1Ep. 85
What does every lawyer get wrong about personal branding? In this episode, I’m joined by Chris Gensheer, a personal brand growth and content strategist, and we discuss the common misconceptions lawyers have about personal branding. Chris shares his insights and actionable tips on what personal branding is and how it can reinforce referral marketing. He also talks about the importance of elevating authority and offers tactics to demonstrate industry authority. For lawyers looking to transform the...
Apr 04, 2023•36 min•Season 1Ep. 84
How do you grow your email list? And better yet, WHY is it important for you and your firm? In this episode with Kendra Corman, we discuss the ways in which you can leverage your email marketing to strengthen your relationship with your audience, create two-way communication, and position yourself as the subject matter expert in your industry. We also touch on why email marketing is important, especially if your business is primarily referral-based. Kendra has more than 15 years of experience in...
Mar 28, 2023•44 min•Season 1Ep. 83
With the rising attacks on cybersecurity, AI technology evolving, and significant advances to our technology, why do you need to be secure with technology? And better yet, HOW do you do it? Keith Conrad joins me on Counsel Cast this week to discuss the ways in which we can become safer and more secure with technology. Keith is a recovering Washington insider who has been at the forefront of aligned business transitioning for legal operations. He worked in Washington DC as a Strategic Legal Busin...
Mar 21, 2023•22 min•Season 1Ep. 82
Why does your website need maintenance? Do you take the time to look at your website every few months or at least once per year to make sure your terms and conditions are still relevant, your site is safe, and everything is running smoothly? We’re talking about exactly why this is so important on the podcast today with David Forman. We joke that David was writing code in the womb, but the truth isn’t that far off. He started building websites in middle school, before the internet was even a thin...
Mar 14, 2023•29 min•Season 1Ep. 81
AI is one of the hottest topics in digital marketing and content creation at the moment – and deservedly so. There is so much power in the technology and what it’s capable of, and it can bring you a lot of ease to your firm. But will it replace traditional jobs? Is it still necessary to hire out certain roles? And how can you leverage this AI technology as part of your marketing strategy? How do you identify where in your content creation process makes the most sense to use AI? Joining me for th...
Mar 07, 2023•41 min•Season 1Ep. 80
Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up? Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case. As you’ll hear in our conversation, email marketing is an extension of who you are as a person, with the goal of warming up your lead pool and converting them into buyers. Jeff is an email marketin...
Feb 28, 2023•39 min•Season 1Ep. 79
How can a law firm grow with systems? Which systems are necessary when it comes to scaling your business? Joining me for this conversation is Mitch Beinhaker, who explains why lawyers should consider setting up systems within their firms, and how to do so in a way that is sustainable and supports their reputation and continued growth. Mitchell C. Beinhaker, Esq. is a business lawyer and estates attorney who runs a solo legal & consulting practice representing business owners, entrepreneurs, ...
Feb 21, 2023•36 min•Season 1Ep. 78
What is a holistic SEO strategy? And how do you leverage Google to boost your SEO while using current strategies and technologies? Joining me for this conversation is Gert Mellak, the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way. Gert is also the author of the book “The ERICA Framework”, in which he describes his consistent, conversion-driven way of approaching SEO, which has led to clients ...
Feb 14, 2023•41 min•Season 1Ep. 77
